Press Releases

Boulevard teams up with Sporting KC (PR)

Boulevard Brewing Company today announced it has entered into a sponsorship agreement with Major League Soccer’sSporting KC to become the official craft beer sponsor of the team. The five-year deal expands last season’s informal partnership between the two homegrown organizations.

“This has Continue Reading →

Budweiser Launches First Twitter Account (PR)

(St. Louis, MO) — Budweiser has launched its first-ever Twitter account — www.twitter.com/budweiser. The account went live last night.

The iconic brand marked the occasion with another “first” involving the Budweiser Clydesdales — tweeting the first photo of a member of the elite Continue Reading →

Brewers Association Launches KegReturn.com (PR)

Boulder, CO – January 28, 2013 — The Brewers Association (BA)–the not-for-profit trade association dedicated to small and independent American craft brewers–today launched KegReturn.com, a site that provides tools to help consumers, homebrewers, retailers, wholesalers, brewers and scrap yards redirect kegs back to the breweries that Continue Reading →

Posted in Press Releases, SweetWater Brewing

What’s New In 2013 at the Sweetwater 420 Festival (PR)

First ever VIP tickets offered, The SweetWater Experience, Chipotle’s Battle of the Bands, a silent disco and more

ATLANTA (February 2013) — SweetWater 420 Festival, one of Atlanta’s most eclectic events, returns to Candler Park this April 19 — 21 and will roll out with a fresh lineup of new offerings for 2013 in addition to its fan favorites. Get in the know on all of the new additions to expect this year:

VIP Tickets: For the first time in its history, 420 Fest will offer VIP tickets to festival patrons. Tickets will be valid for three-day festival admission into the VIP area with prices ranging from $120 pre-sale open Feb. 7-28, to $150 running March 1 — April 18. VIP tickets will include: a premier viewing area of the main stage; access to a furnished VIP lounge; a hammock hideaway; flushable climate-controlled restrooms; one meal per day; premium bar including discounted drinks; limited edition screen-printed poster for first 250 ticket purchasers; and drink tickets for a few free samples at The SweetWater Experience tent. To purchase tickets, please visit:www.sweetwater420fest.com/VIP. A portion of ticket proceeds will be donated to Chattahoochee Riverkeeper.

The SweetWater Experience: SweetWater invites festival goers to step out of the sun and into The SweetWater Experience, a weekend-long craft beer centric event where patrons can taste their way through more than 20 unique styles of SweetWater beers and enjoy presentations on topics as wide as their brewer’s bellies. The experience will offer guest tastings of SweetWater’s year-round  brews and select seasonal offerings, plus a plethora of new beauties that will only be available at 420 Fest including: experimental IPA’s, barrel-aged stouts, Dank Tanks galore, a bevy of cask ale creations — all tapped and together within The SweetWater Experience tent.

And that ain’t all y’all! The experience will feature great knowledge to pair with its tasty beers, highlighting SweetWater’s brewers, partners and industry friends lending their insight on a presenter’s stage — hosted by Draft Magazine. Throughout the weekend guests will have the opportunity to sit in on free sessions featuring a variety of topics to learn more about craft beer, beyond what is in the glass. SweetWater, alongside a boatload of well-known craft beer experts, will share personal stories and dig deep into industry topics such as the craft beer scene in the South, the art of cask ale, how best to pair beer with food, home brewing, and more. A portion of proceeds from The SweetWater Experience will go back to Chattahoochee Riverkeeper.

Chipotle Mexican Grill’s Band Competition: Rolling out in 2013, Chipotle will host Cultivate Beats — a battle of the bands style competition giving rising talent a chance to compete for stage time at this year’s festival. The challenge will kick off Feb. 15. Bands will be judged by an internal panel, and the top 10 will move forward to online voting in early March, allowing viewers one vote per day. SweetWater will host the top four acts at the brewery on March 28 to compete in a final battle open to the public. The winning act will perform live on Saturday at 420 Fest and receive VIP credentials for the band, green room accommodations and a one night hotel stay. To access the submission form or for contest rules, please visit www.sweetwater420fest.com/cultivatebeats.

Silent Disco: Also fresh in the lineup for 2013, dance fiends can join in on a funky and free silent disco, equipment provided by Area 51 out of Roswell. Patrons will receive their very own set of headphones to get down to “music in their ears” as live DJ’s spin for the crowd. Kids can even rock out during a special children’s session on Sunday featuring youth DJ’s on the turntable.

SweetWater 420 Fest is a Happy Ending Productions event. For more information on the festival or the 2013 lineup, please visit www.sweetwater420fest.com, follow on Twitter and Instagram @420fest, or become a fan on Facebook at www.facebook.com/420fest.

 ABOUT SWEETWATER BREWING COMPANY:

SweetWater Brewing Company is an Atlanta‐based craft brewery living by the motto “Don’t Float the Mainstream!” SweetWater’s brews are unpasteurized and designed to be consumed fresh with distribution is limited to the Southeast. The award‐winning lineup of year‐round brews includes SweetWater 420, IPA, Exodus Porter, Blue, LowRYEder and Georgia Brown. SweetWater also features a Catch and Release series of beers available on a limited basis throughout the year, and an experimental, one‐time‐only Dank Tank series. The SweetWater Brewery, open for tours every Wednesday, Thursday and Friday from 5:30‐7:30 p.m. and Saturdays from 2:30‐4:30 p.m., is located at 195 Ottley Dr. NE, Atlanta GA 30324. For more information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com. For more of a social relationship with SweetWater Brewing Company follow @sweetwaterbrew on Twitter and become a fan on Facebook: www.facebook.com/sweetwaterbrew.

 

Posted in New Belgium, Press Releases

New Belgium Brewing Embraces Sour Notes (PR)

2013 La Folie and Transatlantique Kriek are Now Available

Ft. Collins, Colo., February 4, 2013 — New Belgium Brewing, maker of Fat Tire Amber Ale, is rolling out 2013’s sour beer offerings in style with the simultaneous release of this year’s La Folie and a fresh version of Transatlantique Kriek. This is New Belgium’s third collaboration with world-renowned sour beer expert Frank Boon to create Transatlantique Kriek, a beer brewed on two continents. New Belgium recently tripled its wood beer capacity and will be exploring further distribution of its harder to get sour beer offerings.

Transatlantique Kriek is a slightly sour cherry beer that came to life in the oaken vessels of Boon’s brewery in Belgium’s Lembeek Valley. After two years of wood aging, Boon’s cherry kriek shipped across the Atlantic and landed with New Belgium’s Brewmaster, Peter Bouckaert. Peter then created a full golden ale to round out this light-bodied kriek. The cherry nose gives way to a sour flash across the palate and rolls into a slightly sweet finish. Transatlantique Kriek is part of the Lips of Faith portfolio and is 8 percent ABV.

The 2013 version of La Folie, the award-winning sour brown that launched New Belgium’s wood beer program in 1997, is also making its debut this week. La Folie is a wood-conditioned beer, resting in French Oak barrels between one and three years before being bottled. It offers sour apple notes, a dry effervescence and earthy undertones. The brewery does a single bottling of the beer each year, offering La Folie lovers the opportunity to collect the 22-ounce, uniquely designed bottles. ABV is 6 percent.

“Working with Frank Boon is the ultimate partnership as we literally cross oceans to connect our passions for sour beer,” said New Belgium Brewer Grady Hull. “Both Transatlantique Kriek and La Folie illustrate the way you can push boundaries with sour beers, consistently sparking new enthusiasts.”

To learn more about New Belgium beers, tune in to BeerStream, a live video feed that gives fans an opportunity to engage real-time with the brewery, featuring virtual beer tastings, details on new beers, events, culture and more. The next BeerStream event, which will unearth fun facts about Dig Pale Ale, is February 12 at 6:00 p.m. mountain time. To learn more, go to http://bit.ly/Wykqim.

To find New Belgium beers in your area, you can use the New Belgium Libation Location tool: http://www.newbelgium.com/beer.aspx. Pricing varies by location. You can also follow New Belgium on Facebook athttp://www.facebook.com/newbelgium and Twitter @NewBelgium.

About New Belgium Brewing Company 
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year round beers; Ranger IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Belgo IPA, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.

Posted in Boulevard Brewing, Press Releases

Boulevard teams up with Sporting KC (PR)

Boulevard Brewing Company today announced it has entered into a sponsorship agreement with Major League Soccer’sSporting KC to become the official craft beer sponsor of the team. The five-year deal expands last season’s informal partnership between the two homegrown organizations.

“This has been in the works for a long time,” said Jeremy Ragonese, Boulevard’s Director of Marketing. “Our mutual fans have been outspoken in their support for an alliance between Boulevard and Sporting KC, and their passion for our brands makes this a natural fit.”

The brewery will serve as title sponsor of the Boulevard Members’ Club, enjoyed by fans before, during and after games at Sporting Park. The club — adjacent to the Members’ Stand — is home to the most vocal supporters of Sporting KC. In conjunction with its local distributor, Central States Beverage, Boulevard will also implement a variety of programs and initiatives throughout the city in support of the new alliance. Central States is also the brewery’s partner in the new agreement.

“The synergy between our two brands has been incredible, so we’re obviously thrilled to continue the partnership in an even bigger way,” said Andy Tretiak, Chief Marketing Officer of Sporting Club. “We’re already working on some cool new programs for the upcoming season.”

About Sporting Kansas City
The only professional sports organization in Kansas City with local ownership, Sporting KC plays at state-of-the-art Sporting Park. The team recently opened a world-class training center at Swope Park and sponsors the Sporting KC Academy, designed to help local youth develop into homegrown talent. Sporting Kansas City is a charter member of Major League Soccer, and will mark its 18th season in 2013. The team finished in first place in the Eastern Conference each of the last two seasons. As winners of the 2012 Lamar Hunt U.S. Open Cup, Sporting KC will represent Major League Soccer in the 2013-14 CONCACAF Champions League.

About Boulevard Brewing Company
Boulevard Brewing Company has grown to become one of the largest specialty brewers in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. Boulevard beers are distributed in 25 states and in the District of Columbia. For more information, visitwww.boulevard.comfacebook.com/Boulevard, or follow us on Twitter attwitter.com/Boulevard_Beer.

Posted in Elevation Beer Co, Press Releases

Elevation Announces 2012 Numbers, Expanded Colorado Distribution (PR)

January 28th, 2013 Poncha Springs, Colorado- Elevation Beer Company is excited to announce that it produced 935 barrels in 2012 making it one of, if not the largest, craft brewery to open in the state of Colorado in 2012 in terms of total production. “We overshot our projections by nearly 40%,” says Elevation’s General Manager and Co-Founder Carlin Walsh, “We are so thankful to all our wholesalers, accounts, and most importantly our fans that allowed us to almost break the 1,000 barrel mark within only 7 months of brewing in 2012.”

More than 50% of Elevation’s total was production was sold through their Blue Series, which includes their First Cast IPA and Little Mo’ Porter. Both of which were sold in just three Colorado counties in 2012.
Due to the high demand, Elevation has just completed its first expansion, which will triple the capacity of the brewery and vastly improve its bottling speeds with the addition of 3 new fermenters and two Meheen bottling lines. The expansion will allow Elevation to produce as much as 4,000bbls a year.

“We will finally be able to meet demand in our local area, and with the added capacity we are excited to announce that we will be bringing our Blue Series including our First Cast IPA and Little Mo’ Porter to select accounts across the state of Colorado starting in February.” Says Sales and Distribution Manager Xandy Bustamante.

The Blue Series will launch in pint bottle four packs in conjunction with Elevation’s Fortitude Ski Giveaway promotions at two liquor stores in the Denver Area, Mile High Wine and Spirits in Lakewood, and Hazels Beverage World in Boulder, starting in February. More off-premise accounts and draft availability should be added in March as Elevation ramps up on production.
“We are hoping we will have our First Cast IPA and Little Mo’ Porter available at beer bars and liquor stores statewide by summer in our pint bottle four packs and draft.” Says Xandy, “Also keep an eye out for our Black and Double Black Series seasonal 750ml bottles and draft as we will be also increasing their availability across Colorado. It has definitely been an exciting and wild ride so far and we are excited for 2013.”

Posted in Anheuser-Busch, Press Releases

Budweiser Launches First Twitter Account (PR)

(St. Louis, MO) — Budweiser has launched its first-ever Twitter account — www.twitter.com/budweiser. The account went live last night.

The iconic brand marked the occasion with another “first” involving the Budweiser Clydesdales — tweeting the first photo of a member of the elite ”Budweiser Clydesdales Class of 2013,” a beautiful 150-pound baby born the morning of Jan. 16. It was the brand’s first-ever Tweet.

Using #clydesdales, Budweiser also is asking Twitter followers of @Budweiser and Facebook friends to help name the young equine star, who will be seen by an estimated 110+ million viewers next Sunday during Super Bowl XLVII.

“This newest member of the Budweiser Clydesdale family was 7 days old on the day this part of the Super Bowl commercial was filmed,” said Jeff Knapper, general manager of Clydesdale operations. “A star was truly born on Jan. 16.”

More than 30 baby Clydesdales are expected to be born this year at the 300-acre Warm Springs Ranch, the state-of-the-art breeding facility for the Budweiser Clydesdales in Boonville, Mo.

On Super Bowl Sunday on Feb. 3, the Budweiser Clydesdales will appear in a new 60-second spot, “Brotherhood,” which chronicles the bond a Clydesdale foal shares with his trainer. Partially shot at Warm Springs Ranch, “Brotherhood” will take the Clydesdales advertising into new territory by providing a new level of access to their early years.
This is the Clydesdale’s 23rd Super Bowl spot since first appearing in a big game spot in 1986.

In addition to the baby foal born this month that will appear in the spot, other young Clydesdales, including an 8-month-old and a 2-year-old, will be featured, in addition to a full hitch of eight adult horses.

Budweiser’s Twitter channel debuts after the social media platform introduced age verification, allowing the beer to restrict its tweets to users 21 and older.

2013 A MILESTONE YEAR
The Clydesdales celebrate a major milestone in 2013 — the 80th anniversary of their association with Anheuser-Busch. The Budweiser Clydesdales have been an integral part of Anheuser-Busch’s heritage since April 7, 1933, and their strength and majesty symbolize Budweiser quality as well as integrity, achievement, success, perfection and team spirit. They were formally introduced to celebrate the repeal of Prohibition for beer.

“The symbol has become synonymous with Budweiser – the quality that goes into the beer, as well as the time, energy and passion we put into taking care of the horses,” Knapper said.

How is the baby Clydesdale featured in the commercial doing? Both mother, 7-year-old Darla, and baby are doing well, reports John Soto, supervisor of the breeding operations at Warm Springs Ranch in mid-Missouri.

“We have had two foals born so far this year and they’re both doing very well,” Soto said.

“We take great pride in each and every one of our horses, and Warm Springs Ranch is a great home,” Knapper said. “The Budweiser Clydesdales are the envy of the equine world. We treat them like royalty, and they are among the best-cared-for animals in the world.”

Anheuser-Busch has about 200 Clydesdales in its herd, with about half of them at Warm Springs Ranch in Cooper County.

About Warm Springs Ranch
Warm Springs Ranch features a 25,000-square-foot breeding barn with a veterinary lab and 10 pastures, each with a customized, walk-in shelter and free-flowing water dispensers. The farm sits on 300-plus acres of land, allowing the Clydesdales plenty of room to exercise and roam.

Dedicated staff is on site around the clock to ensure the baby Clydesdales are welcomed into the world in comfort and safety. Those Clydesdales born with the proper markings for a Budweiser Clydesdale — a bay coat, a blaze of white on the face, four white stocking feet, and a black mane and tail — have a future spot on one of the traveling hitches.

Posted in Press Releases

Brewers Association Launches KegReturn.com (PR)

Boulder, CO – January 28, 2013 — The Brewers Association (BA)–the not-for-profit trade association dedicated to small and independent American craft brewers–today launched KegReturn.com, a site that provides tools to help consumers, homebrewers, retailers, wholesalers, brewers and scrap yards redirect kegs back to the breweries that own the kegs.

Kegs are always the property of the brewery which purchased them and filled them with beer. Many kegs disappear as a result of accidental mishandling, while others go missing due to intentional misappropriation. KegReturn.com offers a convenient way for kegs to get returned to their proper owner.

“Craft beer sales have grown tremendously over the past decade, which means the number of kegs owned by brewers has increased as well,” said Paul Gatza, director of the Brewers Association. “Keg disappearances and the resulting profit loss are hindering opportunities for craft brewers. We must ensure kegs are returned to their owners, it’s the right thing to do.”

According to the Brewers Association, keg loss costs craft brewers between $0.46 and $1.37 per-barrel of annual keg production. Assuming 2011 craft beer sales of 11.5 million barrels, that is a total direct capital charge to craft brewers of $5.3 million and $15.8 million annually. Lost kegs act as an enormous additional and unintended tax on beer, ultimately having a direct impact on job growth and profit reduction for brewers, wholesalers and retailers.

“Understanding the issue at hand is a vital part of finding a solution,” said Ken Grossman of Sierra Nevada Brewing Company and BA Technical Committee chair. “The online resource at KegReturn.com allows people to contact the brewery or their local distributor to return kegs back to the brewery to be filled again with beer. We call on beer lovers and people in the trade to help reunite kegs with their owners.”

For more information on keg etiquette, the keg return program, or for registration, visit: http://www.kegreturn.com/

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About the Brewers Association

The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their craft beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®Great American Beer Festival®Craft Brewers Conference & BrewExpo America®,SAVORâ„ : An American Craft Beer & Food Experience and American Craft Beer Week®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.

Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA’s American Homebrewers Association. Follow us on Twitter.

Posted in Green Flash Brewing, Press Releases

Green Flash Brewing Co Embarks On Hop Odyssey 2013 (PR)

San Diego, CA — January 24, 2013  With their roots firmly planted in the land of sunshine and IPA, Green Flash Brewing Co. has pioneered the west coast’s signature hop-forward brewing style for over a decade. Inspired by their own long journey of hop-exploration, Green Flash co-founders Mike and Lisa Hinkley are pleased to introduce “Hop Odyssey” – the national release of 6 diverse, hop-centric beers on draft-only, a brewery voyage that will extend over the next 12-months. The 1st Hop Odyssey beer (a Black IPA) will debut in February, with a new release slated for every other month in 2013. Through Hop Odyssey, Green Flash places a renewed emphasis on their notoriously hoppy foundation and embarks on a year-long journey that will offer a dynamic, flavorful draft lineup to ignite the palates of craft beer enthusiasts and devoted hop heads everywhere.

“We wanted to hone our focus on the range of flavor that can be achieved with the use of different hop varietals,” explains Green Flash Brewmaster, Chuck Silva. “By utilizing new hop varietals coming out of the Hop Breading Company in Yakima, WA as well as the previously developed hops, we have the opportunity to be innovative while we continue to re-brew some of our favorite hoppy recipes from the past.” Several of the offerings in the 2013 Hop Odyssey lineup are from beers that were originally brewed for limited release, now slated to be produced on a much larger scale. The lineup, release timing and descriptions of each Hop Odyssey beer is as follows:

February – Black IPA:

This American-style Black IPA is nearly jet black and perceived to have high hop bitterness, flavor and aroma with medium-high alcohol content, balanced with a medium body. The appearance may trick you into thinking you are about to enjoy a traditional stout beer when in fact your senses are about to be overwhelmed with our Black IPA. Juicy, fruity, floral, and pine from Pacific Northwest hops gives the beer a classic West Coast IPA hop character. The Black IPA is further characterized by a balanced and moderate degree of caramel malt and subdued dark roasted malt flavor and aroma. 7.2% ABV, 85

Hops used: Warrior, Citra, Cascade

April – Imperial Red Rye IPA:

Bigger, bolder, and hoppier is what you get in Green Flash’s Imperial Red Rye IPA…how unusual! This is quite possibly the most amount of flavor that can be packed into a glass of red ale. Columbus hops set the stage for the newly available Mosaic hops (released in 2013) to shine through the rich crystal malt base and a touch of rye malt adds a spicy dryness to accentuate the hop character further. 8.5% ABV, 80 IBU

Hops used: Columbus and Mosaic

June – Citra Session IPA:

When new and unique ingredients become available we often feel inspired to make a new brew highlighting that ingredient, here we are highlighting a newer hop variety called Citra. This pale gold Session IPA is brewed with high quality Maris Otter and Vienna Malt but the flavor is dominated by the Citra hop. 100% Citra hop is used to bitter and flavor the brew with additional Citra in the dry hop for aroma intensity. Citrus notes of lemon, orange and grapefruit are the main traits of the hop with light floral and lemon grass undertones. The abv at only 4.5% makes this hop laden brew an easily sessionable quaffer. 4.5% ABV, 45 IBU

Hops used: Citra

August – Cedar Plank Pale Ale:

This hoppy pale ale starts out as 30th Street Pale Ale and then undergoes Spanish cedar aging. Wood aging imparts an intense cedar aroma which dominates the dry hop. The flavor contributions from the Spanish cedar include peppercorn spiciness and a tannic dry mouth feel that makes the hop flavor and bitterness linger in the finish. The wood adds a fun and unique twist on a classic American Strong Pale Ale, “The wood is good!” 6.3 % ABV, 45 IBU

Hops used: Warrior, El Dorado, Cascade

October – Symposium IPA:

We originally brewed this beer for the 2008 Craft Brewers Conference for the attendees that came from all around the world. The 2008 Symposium IPA was brewed a la San Diego Style with inputs from several brewers around town. This IPA is highly quaffable, pale copper in color, and lighter in body with a profound emphasis on hop extravagance as we added hops at every step throughout the brewing process. We all enjoyed the beer so much that we just had to bring it back for our 8th Anniversary in 2010. Now it’s being released as key brew for our 2013 Hop Odyssey. 7% ABV, 75 IBU

Hops used: Simcoe, Tomahawk, Amarillo, Cascade, Centennial

December – Double Columbus IPA:

Brewed with 100% Columbus hops this double IPA is an absolute Columbus hop bomb! Its resinous hop character comes through with huge grapefruit zest and pine notes throughout the brew. The big juicy, fruity, citrus hops add a resinous and almost sticky hop presence in the body making the medium body from crystal malts seem even richer and fuller. This is a hop head’s treat! 8.8% ABV, 98 IBU

Hops used: Columbus

How Hop Odyssey Will Reach The Consumer:

“We believe in continuously evolving and to us this means exploring, tasting and discovering new beer recipes that inspire, astonish and delight the palate,” says Lisa Hinkley, Green Flash Co-Founder and Vice President of Marketing. “An iconic identifying brand graphic and the messaging of Hop Odyssey will be applied to a series of merchandise and promotional materials to engage directly with consumers so that they are ready to set sail on six hoppy adventures.

All 6 Hop Odyssey drafts will be available at taprooms, bars and restaurants in the 37 states where Green Flash is now distributed as an addition to the expansive Green Flash Brewing Co. national lineup of bottled and draft beers, seasonal introductions as well as an impressive rotation of brewery collaborations and other limited releases.

About Green Flash Brewing Co.

Green Flash Brewing Co. is located in San Diego, California, and was founded in 2002 by Mike and Lisa Hinkley. Brewmaster, Chuck Silva, leads brewing operations. Green Flash is an award-winning brewer of fine, hand-crafted ales, and specializes in brewing assertive and distinctive beers, such as the nationally acclaimed West Coast I.P.A.: an award-winning beer whose wide acceptance has helped define a category. Green Flash brews ten styles of beer regularly, on draught and in bottles as well as a growing lineup of seasonal and special offerings, including several barrel-aged beers, throughout the year. Please visit the Green Flash website www.greenflashbrew.com for more information.