Press Releases

Posted in Anchor Brewing, Press Releases

Anchor Brewing to Quadruple its Production with New Facilities Planned for Pier 48 (PR)

Anchor Brewing, the City’s largest manufacturer, today joined Mayor Edwin Lee and the San Francisco Giants to announce plans to construct a world-class facility at Pier 48 as part of the Mission Rock Development Project.

      Anchor will continue to operate its facility in Potrero Hill, but will greatly expand its operations with the development of the Pier 48 facility. The two facilities will allow the company to quadruple its annual production capacity from 180,000 barrels to 680,000 barrels.

      “Anchor Steam® Beer is a San Francisco original since 1896 and Anchor Brewing has already called six San Francisco locations home during its rich history,” said Keith Greggor, Co-owner and CEO of Anchor Brewers & Distillers. “It is believed that “Anchor” was chosen as the brewery name for its indirect, but powerful allusion to the booming Port of San Francisco.   We’re excited to bring Anchor to our first waterfront home at Pier 48.

      Pier 48, the southern-most structure of the Port’s Embarcadero Historic District, will be fully rehabilitated and re-established as an industrial hub of the central waterfront.  The new Anchor facility will feature production facilities for brewing, distilling, packaging, storing, and shipping; a restaurant, museum and educational facility in the headhouse of Pier 48; and a restored walkway around the entire pier apron that will connect pedestrians to the Portwalk and allow views into the Anchor brewhouse.  Anchor will offer tours of the facilities and educational seminars with a focus on the history of craft beer, the art of craft distilling and Anchor’s history in San Francisco.  The construction project beginning late 2014 will feature the use of green and sustainable materials, setting the standard for a modern urban brewery.

      The Anchor expansion will create approximately 200 new jobs, 75% of which are production-oriented positions that employ a diverse work force.

      “We are making things in San Francisco and creating a magnet for jobs for thousands of people from every background in our thriving local manufacturing sector,” said Mayor Ed Lee. “Making sure our homegrown companies stay and grow right here in San Francisco remains my top priority and I want to thank Anchor Brewing and the San Francisco Giants for driving the engine of economic growth, bringing jobs and revitalizing our world class waterfront.”

      The Anchor Brewery expansion project also represents the first major tenant of the Mission Rock Project — a new, mixed use urban neighborhood currently being developed by the San Francisco Giants.   The Anchor Brewing facility will cover 22% of the overall project site.

      “As a longtime partner of the Giants, we are delighted to welcome Anchor Brewing to the waterfront and to partner with them on what will become an exciting place for San Franciscans to live, work and play,” said Larry Baer, Giants President and CEO.  “Given the rich history of the Giants and Anchor Brewing in San Francisco, it is only fitting that we work together to help transform this historic part of the City’s waterfront.”

      In addition to Anchor Brewing’s new facility, the Mission Rock Project will include more than eight acres of parks and open space, 650-1,500 residential units, 1-1.7 million square feet office space, parking structure to serve ballpark and Mission Rock patrons, and up to 250,000 square feet of retail, restaurants, and public amenities.  In total, Mission Rock is expected to create 4,800 construction jobs and 6,400 permanent jobs.

      The Mission Rock Project is one of several development projects on Port Property.  The Port of San Francisco, which will celebrate its 150th anniversary in April, is currently implementing a long range master plan which focuses on expanded maritime use and increasing public access to the City’s historic waterfront.

About Anchor Brewing 

            Anchor Brewing Company’s roots date back to the California Gold Rush making it one of America’s oldest breweries. Its Anchor Steam® Beer is San Francisco’s original since 1896. In 1965, Fritz Maytag acquired and revived the struggling brewery at a time when mass production of beer dominated and seemed unstoppable. Maytag started a revolution in beer that originated today’s craft beer movement. An undisputed icon, Anchor is America’s first craft brewery where beers are handmade in our traditional copper brewhouse from an all-malt mash. At Anchor, we practice the time-honored art of classical brewing, employing state-of-the-art methods to ensure that our beers are always pure and fresh. We know of no brewery in the world that matches our efforts to combine traditional, natural brewing with such carefully applied, modern methods of sanitation, finishing, packaging and transporting.  See what we are brewing today at www.anchorbrewing.com.

About the San Francisco Giants

The San Francisco Giants are dedicated to enriching the community through innovation and excellence on and off the field.  One of the oldest franchises in Major League Baseball, the 131-year old franchise moved to San Francisco from New York in 1958.  After playing a total of 42 years in Seals Stadium and Candlestick Park, the team moved to the privately constructed AT&T Park in 2000.  The organization is widely recognized for its innovative business practices and baseball excellence.  In 2010, the franchise was named the Sports Organization of the Year by Street & Smith’s Sports Business Journal and in 2012 was named Organization of the Year by Baseball America.

Since opening its gates, AT&T Park has become internationally-renowned as a premier venue in the world of both sports and entertainment.  On the diamond, more than 40 million spectators have witnessed a number of magical moments and five playoff appearances, including  the franchise’s second World Series Championship in the past three years.  The first World Series title earned by the Giants since moving west came in 2010 with the second championship in 2012.   On June 13, 2012, the franchise’s first-ever perfect game was thrown by Giants ace Matt Cain.  AT&T Park has also played host to some of music’s biggest acts, including the Rolling Stones, Bruce Springsteen and the E-Street Band and Green Day.

by Reid Ramsay
Posted in Press Releases, Sam Adams

Samuel Adams Official Can Announcement (PR)

(Boston, MA) — Samuel Adams plans to offer Samuel Adams Boston Lager in a can — but not just any can. The new can design — the result of two years of ergonomic and sensory research and testing — aims to provide a drinking experience that is closer to the taste and comfort of drinking beer from a glass. The “Sam Can,” as the brewers call it, will hit shelves in early summer 2013, just in time for drinking occasions that call for the convenience of a can such as sporting events, boating or the beach.

“The debate over bottles vs. cans has been a sticking point for brewers in the craft beer community for years,” says Jim Koch, founder and brewer of Samuel Adams. “In the past, I had my doubts about putting Sam Adams in a can because I wasn’t convinced that Boston Lager would taste as good as it does from a bottle. But cans have changed. And I believe we’ve designed a can that provides a slight but noticeably better drinking experience than the standard beer can.”

Koch and the other brewers at Samuel Adams first worked with can manufacturer Ball Corporation to understand can design, technology, and how to package premium beer in cans. The brewers then worked with a design team at IDEO, a recognized global design firm, and finally enlisted the help of sensory expert, Roy Desrochers of GEI Consultants. Desrochers, a recognized beer flavor expert for the Master Brewer’s Association of the Americas (MBAA), has provided counsel to the brewing industry for almost three decades. With Desrochers’ help, Koch studied every aspect of the new can, from how it could potentially impact the flavor of Samuel Adam’s flagship Boston Lager to the ergonomics of how the beer flows from the can and hits the taste receptors on a drinker’s tongue.

“I worked with Jim and the other brewers at Sam Adams on an ergonomic and flavor study to understand the benefits of the new can,” says Desrochers. “The flared lip and wider top of the new Sam Can work in concert to deliver the beer in a way that makes the flavor closer to drinking out of a glass. Although subtle, this can delivers a more pronounced, more balanced flavor experience — something that was very important to the brewers. The extended lip of the can also creates a smoother, more comfortable overall drinking experience.”

The difference in drinking out of the new can as compared to a standard can will be modest, but drinkers should notice enhanced flavors and a more comfortable experience. The position of the can opening and wider lid, naturally opens up the mouth allowing for more air flow and positions the drinker’s nose closer to the hop aromas of the beer. A little known fact is that most of what we think we taste is actually what we smell — that’s why it’s hard to taste food with a stuffed up nose. Drinkers also noticed that the extended, curved lip of the can delivered the beer to the front of the palate to maximize the early enjoyment of the malt sweetness.

Koch’s end goal in developing a new can is to provide drinkers with the best possible Boston Lager drinking experience when they prefer the convenience of a can, like on the golf course or at the beach, without compromising the taste of his first and favorite beer, Samuel Adams Boston Lager. Celebrating the flavors and ingredients in Boston Lager is what also led to the development of the Samuel Adams Boston Lager Pint Glass in 2007, also the result of a lengthy research project to enhance the beer drinking experience.

“The new Sam Can required a million dollar investment in special equipment tooling along with time, research and testing. This new can will also cost more than the standard can to produce. It may seem a little crazy to make that kind of investment, but we felt the slight improvement in the drinking experience was worth the expense. We made decisions based on the beer, not on the bottom line,” Koch explains. “We’ve done tastings here at the brewery, with Sam Adams drinkers and our experts, “and now, we’re proud to launch Samuel Adams Boston Lager in cans. We have a vessel that gives our drinkers the best tasting Samuel Adams in a can.”

Among the many advantages of cans is that drinkers prefer cans in certain circumstances where bottles are often not allowed or convenient, such as beaches, parks, pools, sporting events, boats and airplanes. Samuel Adams Boston Lager in cans will be available in 12-packs nationwide beginning early summer, for a suggested retail price of $14.99-17.99 (price varies by market).

ABOUT THE BOSTON BEER COMPANY:

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager®, in recognition of one of our nation’s great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager soon became a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 50 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the ‘extreme beer’ movement, where it seeks to challenge drinker’s perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and in the past five years has won more awards in international beer competitions than any other brewery in the world. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams beer is America’s largest-selling craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.

by Reid Ramsay
Posted in Mother Earth Brewing, Press Releases

Mother Earth Becomes Gold LEED Certified (PR)

Today, Mother Earth Brewing of Kinston, NC announced that they have become the first brewery in the United States to be awarded LEED® Gold certification status from the United States Green Building Council.  The award comes after over three years of renovations and carbon footprint reduction work by the brewery.

LEED® (Leadership in Energy and Environmental Design) is a voluntary, consensus-based, market-driven program sponsored by the US Green Building Council (USGBC) that provides third-party verification of green buildings.  The program provides three different certification levels (Platinum, Gold and Silver) which are attained by earning a certain number of “points” by completing eco-friendly projects designed to:

  • Lower operating costs and increase asset value
  • Reduce waste sent to landfills
  • Conserve energy and water
  • Be healthier and safer for occupants
  • Reduce harmful greenhouse gas emissions

The program is voluntary, allowing those who wish to take a leadership role in the green building initiative to gain third party recognition.  Though the USGBC does not formally track certified projects by categories such as “breweries,” they informed Mother Earth that it was the first brewery to achieve certification higher than Silver based on their research.

Mother Earth Brewing founders Stephen Hill and Trent Mooring were committed to environmental sustainability from the very inception of the brewery in 2008.  Throughout the development and construction process, they both continued to spend time finding ways to make Mother Earth a green facility.  That focus led to the installation of solar panels, recyclable carpet, eco-friendly tile, and insulation made of blue jeans.  Eco-flush toilets save hundreds of gallons of water each year, and run on rain water collected in a cistern.  The brewery also recycles everything from spent grain (feed for cattle) and the bags the grain comes in (converted to stylish shopping bags by local artisans) to the old wooden bourbon barrels the brewery uses for aging (converted to building materials and art pieces displayed throughout the facility).

“It was critical to educate myself on a multitude of eco-friendly products, and select those that best met our objectives, limiting our environmental impact, and demanding efficiency,” Mooring said.

The renovation of the brewery building has also spurred more downtown development in Kinston, which has since seen more renovations on downtown buildings that have brought along a new live music venue and two new restaurants slated to open this year.

“Revitalizing a downtown building and neighborhood isn’t just a great act of sustainability, it’s also a great way to foster economic growth in a local economy. We hope that we can continue to be an anchor for the downtown renaissance happening in our town,” added co-founder Stephen Hill.

Mother Earth Brewing was founded by Stephen Hill and Trent Mooring four years ago. Soon after, they added Brewmaster, Josh D. Brewer to the team and within months, an old downtown building was repurposed into a brewery.  Mother Earth Brewing began to bottle and keg their beer in October of 2009. Today, just over three years after production of their first batch of beer, Mother Earth Brewing counts on a team of fourteen people to keep up with production. Mother Earth Brewing enjoys over 2,500 accounts, and can be found in bars, restaurants, supermarkets and specialty stores across North Carolina, Georgia, and Washington, DC.

Mother Earth Brewery is a 40 barrel craft brewery that bottles and kegs beer for sale in its Kinston, NC Tap Room, and for distribution in bars, restaurants and retail locations throughout North Carolina, Georgia, and Washington, DC. The brewery and Taproom are located at 311 North Herritage Street Kinston, NC 28501. More information can be found at www.motherearthbrewing.com.  For more information about USGBC and LEED®, please visit www.usgbc.org/leed.

by Reid Ramsay
Posted in Press Releases, SweetWater Brewing

SweetWater Goes Old School and Celebrates 16 (PR)

ATLANTA (February 2013) — Raise the curfew and hand over the keys, because SweetWater Brewery is celebrating 16 years of heady beers this Feb. 17. In true SweetWater fashion, the brewery is throwing a Sweet 16 birthday bash that is for sure to be the most bangin’ party the decade has ever seen.

Anniversary festivities will take place Sunday, Feb. 17 — exactly 16 years to the day the company opened its doors — from 2 — 6 p.m. at the brewery and will feature jams from the acclaimed Atlanta-based band,Yacht Rock Revue. Tickets are $16 pre-sale at Xorbia.com, and $20 at the door. Admission includes a commemorative 15-oz pub glass, tours of the brewery and samplings of SweetWater’s brews including their year-round lineup, specialty casks and access to a secret stash that’s been saved in the cellar especially for this rite of passage. Food trucks from Ormsby’s, Moe’s Original BBQ and Poor Huey’s Hotdogs, along with the Mellow Mushroom Bake Bus, will be on site peddling a slew of tasty treats.

The fun doesn’t stop there. The gang is taking this one old school, breaking out the leg warmers, miniskirts and parachute pants to pair along with the party’s 80s theme. SweetWater is encouraging guests to come dressed as an 80s music or movie ensemble and will be crowning the most-totally-awesome looking group with a radical party at the brewery for 16 people.

To encourage safe and green transportation, SweetWater is hooking party guests up with a complimentary 30-passenger funkdafied ride from the folks at Fur Bus Atlanta to run shuttle service to and from the MARTA Lindbergh Center stop. Service will run continuously from 1:30 — 6:30 p.m.

SweetWater’s Sweet 16 Tribute: a Red Wheat Wine Ale

Of course, SweetWater couldn’t throw a birthday bash without an honorary brew to celebrate such an occasion. The brewers went out of the box with this super heady limited-run Dank Tank release. With a license to brew, they stepped on the gas and whipped out a racy Red Wheat Wine (say that five times fast). This beer rips down the road at 11% ABV, fueled by a 45% wheat bomb and an after-burner hop shot of Amarillo, Willamette, Nelson Sauvin, and US Goldings creating a brew that is sure to raise some hairs.

The Red Wheat Wine will debut on taps at the Sweet 16 shindig, and then hit shelves in 22-oz bottles and on draft at participating restaurants and retailers throughout the Southeast by the end of February.

SweetWater only turns 16 once, so get in, sit down, hold on, and shut up…because it’s going to be one helluva ride. For more on SweetWater Brewery and upcoming events, visit www.sweetwaterbrew.com.

 

by Reid Ramsay
Posted in Press Releases

NEW HAMPSHIRE’S MOONLIGHT MEADERY EXPANDS THEIR REACH, BRINGING THEIR AWARD-WINNING ARTISAN MEADS TO GEORGIA (PR)

LONDONDERRY, NEW HAMPSHIRE — This winter, New Hampshire’s Moonlight Meadery (23 Londonderry Road #17, 603-216-2162) will bring their richly flavored, artisanally produced and gluten-free meads to an ever-increasing audience that now includes nearly two dozen states, including Georgia.  Founded by meadmaker Michael Fairbrother in 2010 to produce mead (the world’s first recorded fermented beverage, traditionally made with honey and water), Moonlight is the nation’s fastest growing meadery.  The growing business has expanded with astounding speed, going from a small-town operation using only locally sourced honey to a major national player whose demand for honey outpaces the entire production of the state of New Hampshire.

“When I started making mead, I committed to using exceptional, sustainably produced honeys, and we remain steadfast to that practice — but today, our demand is such that we source honey from across the country,” says Fairbrother, who has seen his business grow by a dizzying 71% year-over-year.  “We’re thrilled to bring our meads to a wider audience, and we believe that mead, distinct from beer or wine, will become one of the country’s go-to beverages, both for pairing with a great meal or simply enjoying on its own.”

Mead is a diverse fermented beverage that can be produced in several variations.  Moonlight’s portfolio of meads includes representatives of all four types, including:

  • ·         the Classic version, simply honey and water aged to perfection, such as Sensual, traditional mead made from wildflower honey that is a perfect introduction to the beverage and Je T’Aime, a sparkling rare Tupelo honey mead that Fairbrother created for his own wedding in 2012;
  • ·         Melomel, or fruit mead, to which fruit juices and purees lend depth of flavor and complement the beverage’s honeyed sweetness, such as Wild, a dry melomel produced with wild mountain blueberries from Alton Bay, NH that is ideal as a complement to rich foods such as cheeses or red meat and Desire, their flagship melomel, with enticing flavors of blueberries, black cherries and black currants, a first-place finisher among the 353 entries at the New England Regional Homebrew Competition;
  • ·         Metheglin, or spiced mead, fermented with anything from Madagascar vanilla to ginger to chili peppers, such as Flutter, a metheglin that brings ginger and honey flavors together and pairs beautifully with Asian foods such as sushi and Fury, a spicy mead made from three different chiles;
  • ·         and finally, meads that combine fruit and spice for a truly one-of-a-kind drink, often Barrel-Aged, such as Virtue, a honey apple wine that is light, playful and semi-sweet and Temerity, a barrel-aged mead that spends no less than six months in Sam Adams Utopian barrels for boldness and profundity.

Fairbrother, who volunteered to manage a few home brew competitions for Sam Adams over the years maintains a mutually beneficial working relationship the brewery, and uses Sam Adams Utopian barrels for several of his barrel-aged meads.  He has been brewing meads for more than 18 years, and holds three consecutive titles of “Mead Maker of the Year” from the New England Regional Homebrew Competition.  He is also a four-time president of “Brew Free of Die,” the largest homebrew club in New England, and a certified beer judge.  He is a frequent “Best of Show” judge at national and international mead-making competitions and a lifetime member of the American Homebrewers Association.

“I didn’t set out to become a brewer; after college, I spent time as a VP of software engineering and as the chief operating officer of a corporation, but that work didn’t move me or excite me,” he explains.  “I started brewing mead as a hobby, and it didn’t take me long to realize that this was my passion.  I’m grateful every day for the opportunity to share what I love with others, and working to bring my meads to a larger audience is a thrilling new development.”

Moonlight Meads are currently available in Arizona; California; Colorado; Connecticut; Florida; Illinois; Georgia; Maine; Maryland; Massachusetts; Nevada; New Hampshire, New Jersey; New York; Rhode Island; Vermont; Virginia; Washington, D.C. , Washington and Wisconsin.  They will be coming to Pennsylvania and Texas in 2013.

Their meads have been featured on NHPR and in Yankee magazine, who wrote that “…many first-time [mead] tasters are surprised, in a good way” by Fairbrother’s exceptional products, which run the gamut from dry to semi-sweet to sweet and appeal to a wide variety of drinkers.

For more information, including where to shop for Moonlight Meads and flavor profiles of all their award-winning beverages, please visit www.moonlightmeadery.com.  Drinkers are also encouraged to visit the meadery, where tours and tastings expose them to the world of mead-brewing and showcase meads alongside fine cheeses, one of the drink’s most natural and delicious pairings.

by Reid Ramsay
Posted in Press Releases

Brewers Association Honors Congressmen Gerlach and Neal With Legislator of the Year Awards (PR)

Boulder, CO – February 5, 2013–Citing tireless work on behalf of America’s small and independent craft brewers, the Brewers Association (BA)–the not-for-profit trade group representing the majority of U.S. brewing companies–today presented two United States Congressmen with the organization’s Legislator of the Year Award.

Reps. Jim Gerlach (R-Pa.) and Richard E. Neal (D-Mass.) were recognized for their stewardship of the Small Brewer Reinvestment and Expanding Workforce Act (Small BREW Act). The awards were presented at a ceremony today in Washington, D.C., by Bob Pease, chief operating officer of the Brewers Association; Jim Koch, co-founder and chairman of Boston Beer Company; and Bill Covaleski, founder and brewmaster of Victory Brewing Company and president of the Brewers of Pennsylvania.

“The efforts of Congressmen Gerlach and Neal reflect their appreciation for America’s small brewers and the significant economic contributions that these men and women bring to the national economy,” said Pease. “We recognize both of these leaders for their commitment to creating a level playing field for small and independent brewers in their home states and across the country.”

The Small BREW Act, introduced by Gerlach and Neal during the 112th Congress and expected to be reintroduced in February 2013, aims to recalibrate the federal excise tax rate structure to further foster the growth of America’s dynamic craft brewing community. Currently, brewers producing less than 2 million barrels of beer per year pay $7 per barrel on the first 60,000 barrels they brew, and $18 per barrel on every barrel thereafter. If the Small BREW Act is adopted, the rate for the smallest brewers and brewpubs would be $3.50 on the first 60,000 barrels. For production between 60,001 and 2 million barrels the rate would be $16.00 per barrel.  Any brewer that exceeds 2 million barrels (about 1 percent of the U.S. beer market) would begin paying the full $18 rate. Breweries with an annual production of 6 million barrels or less would qualify for these tax rates.

“Small brewers provide a significant economic spark, creating tens of thousands of jobs and generating tens of billions of dollars in economic activity each year in Pennsylvania and across America,” said Congressman Gerlach, co-chairman of the House Small Brewers Caucus. “These independent and innovative small business owners often work just as hard at improving their communities as they do perfecting their world-class products. It is a tremendous honor to be recognized by the Brewers Association for my bipartisan work in Congress to help small brewers remain competitive and continue building upon the success of America’s craft-brewing revolution.”

“I am honored that the Brewers Association has chosen me as one of their Legislators of the Year,” said Congressman Neal. “As someone who represents many small brewers in Massachusetts, this award has special meaning for me. Craft breweries are locally owned, generate economic development and create good jobs. They also make distinctive products for passionate consumers. As a supporter of the industry, I have introduced bipartisan legislation that would give small brewers a substantial tax break. My plan would recalibrate the beer excise tax for America’s craft brewers, allowing them to reinvest in their businesses. With the help of Brewers Association, I believe this initiative can be approved by the House of Representatives during this session of Congress.”

Nationally, small and independent brewers are bolstering the economy in a significant way. These small businesses employ over 100,000 full- and part-time employees and generate more than $3 billion in wages and benefits. They also pay more than $2.3 billion in business, personal and consumption taxes. In 1976, there were approximately 30 small brewers in the United States. Today, there are more than 2,000.

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About the Brewers Association

The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their craft beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVORâ„ : An American Craft Beer & Food Experience and American Craft Beer Week®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.

 

Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA’s American Homebrewers Association. Follow us on Twitter.

 

by Reid Ramsay
Posted in Press Releases, Sun King Brewing

SUN KING’S PARTNERS WITH STUTZ ARTS ASSOC. AND ZIPP FOR reCYCLE pARTS BENEFIT EVENT (PR)

Indianapolis, Ind. (February 5, 2013) — Sun King Brewing Company has partnered withZIPP SPEED WEAPONRY, the Stutz Arts Association, and PRIZM Art Supply for the inaugural reCYCLE pARTS, community bicycle art project benefitting local charities,Freewheelin’ Community Bikes and INDYCOG and International charity, World Bike Relief.

On Friday, March 1st, 2013, inaugural reCYCLE pARTS opening will take place at the Raymond James Stutz Art Gallery featuring 19 local artists.  The event coincides with 1st Friday art events around the city and is the first of its kind in Indiana.  Artists were given the creative license to construct art pieces out of recycled bike parts donated by our sponsor ZIPP and non-profit organization Freewheelin’ Community Bikes.  Artists had 2 months to create and submit their pieces to a jury of sponsors and event partners for selection.  The selected pieces will be displayed and for sale at the show opening with 30% of sales donated to charity.

“Our mission at Sun King is ‘Improving the lives of Hoosiers one pint at a time’ and this event exemplifies that goal.  Helping put this one of a kind event together has allowed us to engage so many organizations and people in central Indiana and we’re excited to share it with everyone!” – Clay Robinson, Owner/Brewer

For more information on this event, please contact, Heather Hall, heather@sunkingbrewing.com.

About Sun King Brewing Company
Sun King Brewing Company is the brainchild of Dave Colt and Clay Robinson. With the help of family and friends— Omar Robinson, Andy Fagg and Steve Koers—the first keg of Sun King beer rolled out the door for delivery in July 2009. Now available on tap and in cans at hundreds of locations around central Indiana, Sun King has grown into the second-largest beer brewer in the state of Indiana. The company’s commitment to handcrafted seasonal and specialty beers has been rewarded with multiple medals at the Indiana Brewers Cup, Great American Beer Festival and World Beer Cup competitions. Visit www.sunkingbrewing.com for more information.

About Freewheelin’ Community Bikes
Freewheelin’ is a 501(c)3 youth development organization that uses bicycles in many ways to capture kids’ interest, engage them in activities that teach them life skills, good health habits and leadership.  The heart of the program and most often the entry point is our Earn-a-Bike program in which youth who are between the ages of 10 and 18 come in and work with a teaching mentor to learn basic bike mechanic skills, along with life skills such as delayed gratification, perseverance, problem-solving, focus and accountability.  When they finish the program, they have earned their own bike (which they have chosen from our collection of donated bikes and fixed up), a lock, a helmet and the right to progress into a leadership role.  Visit www.freewheelinbikes.org for more information.

About INDYCOG
INDYCOG began as a blog in February 2009 with the goal of celebrating and promoting cycling in Indianapolis and providing a common ground for all types of cyclists to gather. In February of 2010, they began to position their organization as Indy’s only bicycle education and advocacy group. In November of that year, INDYCOG acquired a 501c3 non-profit status. 

Mission statement: “We believe that the stronger our community, the more apparent our message and our needs as cyclists become, the more likely our needs will be met by our city.”  Visit www.theindycog.com for more information.

About World Bike Relief
World Bicycle Relief was founded in 2005 by F.K. Day and Leah Missbach Day in response to the Indian Ocean Tsunami.  World Bicycle Relief partnered with aid organizations on the ground in Sri Lanka to distribute over 24,000 bicycles to aid the rebuilding of lives by providing access to education and healthcare and reconnecting workers to their livelihood.

Today, World Bicycle Relief is working across transforming individuals and their communities through The Power of Bicycles. World Bicycle Relief Buffalo Bicycles are granted through work-to-own or study-to-own programs or purchased by non government organiztions, corporations or individuals in need of reliable transportation in order to reach clean water, education, healthcare, markets and jobs. To date, World Bicycle Relief has provided over 120,000 bicycles and trained over 200 field mechanics.  Visit www.worldbikerelief.org for more information.

About ZIPP
Zipp Speed Weaponry serves a select group of elite companies and athletes, globally located and committed to bicycle and wheelchair competition.  Zipp meets customer’s needs for the highest performance, superlative quality components through innovative design and manufacturing utilizing the best material and technology available.  Zipp’s company is built on mutual respect, delivery on promise and fastidious attention to manufacturing details.  They do this by providing exceptional customer service and aggressive marketing, supporting distribution through dedicated dealers, distributors, OE’s and direct sales.  Market share growth is achieved through continuous product and process improvement, adding new products, additional categories and expanding the distribution channels.  Visit www.zipp.com for more information.

About Stutz Arts Association
The Stutz Arts Association is a non-profit, volunteer organization of over 80 artists with studios in the historic Stutz Building in Indianapolis, IN.  The organization sponsors 2 Resident Artist studios every year, supports the Raymond James Stutz Art Gallery, hosts the Annual Stutz Open House, and much more!  In the Fall of 2012, the Raymond James Stutz Gallery expanded from 900 fee to 1,500, adding a room with natural light and nearly doubling in exhibition space.  Visit http://stutzartists.com for more information.

by Reid Ramsay