Press Releases

Payette Brewing Announces Cans (PR)

(Garden City, ID) — Payette Brewing is excited to announce that Payette Pale Ale and Mutton Buster Brown Ale will be available in 12 ounce cans July 27th.

Whether hiking in the Sawtooths or sitting on the dock at the lake, Payette chose Continue Reading →

Free Beer? It’s Miller Time! (PR)

CHICAGO, June 27, 2012 /PRNewswire via COMTEX/ — What’s in a name? Free beer — if your name happens to be Miller.

Legal-drinking-age consumers with the first, middle or last name Miller will receive a gift card equivalent to the cost Continue Reading →

Paulaner Hefe-Weizen Gets Canned (PR)

LITTLETON, CO – There may be just one thing that would make Paulaner Hefe-Weizen more popular among discerning lovers of imported beer: More of it. In more places.  And in cans.

With Paulaner Hefe-Weizen now available in 11.2 oz cans, aficionados can Continue Reading →

Deschutes To Distribute In Kansas (PR)

20 June 2012 — Bend, Oregon — Deschutes Brewery is happy to announce that it will begin selling Black Butte Porter and Mirror Pond Pale Ale in Kansas, starting July 16th. The brewery, which grew its distribution network into Missouri Continue Reading →

Posted in Press Releases, Real Ale Brewing Co

Real Ale Brewing Co Adds 12oz Cans (PR)

(Blanco, TX) — Real Ale Brewing Co. is pleased to announce the addition of 12 oz. aluminum cans to their package options. Real Ale will begin canning Firemans #4 Blonde Ale this summer and plans to can more of their beers in the near future.

“We are excited to offer this new package to our consumers in Texas,” said Brad Farbstein, Real Ale Brewing president. “It’s a great option for keeping beer cold and fresh, it’s super portable for packing in and out of outdoor areas, and it’s 100% recyclable.”

Firemans #4 cans will be available in the Austin and the Hill Country markets just in time for the 4th of July holiday and throughout the state of Texas by early August.

About Real Ale Brewing Company:

Founded in Blanco, Texas in 1996 in the basement of an antiques store, the Real Ale Brewing Company has grown into the 45th largest craft brewery in the country, despite only selling its beer in Texas. From their current facility in the Texas Hill Country, Real Ale’s dedicated team of brewers produces a wide variety of exceptional ales & lagers using only the finest natural ingredients.

For more information about the brewery and beers please visit www.realalebrewing.com and follow on Facebook: www.facebook.com/pages/Real-Ale-Brewing-Company/85360426538.

by Reid Ramsay
Posted in Payette Brewing, Press Releases

Payette Brewing Announces Cans (PR)

(Garden City, ID) — Payette Brewing is excited to announce that Payette Pale Ale and Mutton Buster Brown Ale will be available in 12 ounce cans July 27th.

Whether hiking in the Sawtooths or sitting on the dock at the lake, Payette chose to package its beer in cans to give consumers the freedom to take craft beer with them on their next adventure.

“Cans are awesome” said Mike Francis, founder of Payette Brewing. “People say they want to brew beers they want to drink. Well, we also want to be able to take our beer where we want to go. There are just too many places you can’t take glass.”

Northwest Canning, a mobile beverage canning operation based out of Portland, will do the initial canning. Payette chose to use mobile canning because it provides the opportunity to get the cans out on the market this summer, rather than later in the year. A canning line of its own is not out of the question though. Payette is exploring canning line options for installation in 2013.

On July 27th, the brewery will be the first place to offer cans for purchase. The cans will be available at a handful of stores July 30th.

About Payette Brewing:
Payette Brewing Company opened its doors in May 2011 in Garden City, ID and has twice expanded its brewing operations making it Boise’s largest brewery. Payette is on pace to produce 2,500 barrels in 2012. Payette has three styles available year round and offers seasonal and special releases from the “Ales of No Return” series throughout the year. For more information and to find out where you can enjoy Payette Brewing, visit www.PayetteBrewing.com.

by Reid Ramsay
Posted in Press Releases

Free Beer? It’s Miller Time! (PR)

CHICAGO, June 27, 2012 /PRNewswire via COMTEX/ — What’s in a name? Free beer — if your name happens to be Miller.

Legal-drinking-age consumers with the first, middle or last name Miller will receive a gift card equivalent to the cost of a case of Miller Lite so they can enjoy a little Miller Time with their friends.

Consumers located in, or willing to travel to, any of nine cities hosting special “It’s Miller Time On Us” events across the country can show their legal state ID with their first, middle or last name of Miller to pick up their $25 It’s Miller Time gift card. “It’s Miller Time On Us” kicks off this week in Philadelphia and then continues in Charlotte, Las Vegas, Pittsburgh, Chicago, Cincinnati, Indianapolis, Milwaukee and Phoenix throughout June and July. Gift cards are limited to one per person and must be collected within the designated hours for the event.

“Miller Time is all about those moments when you’re hanging out with your real friends and enjoying the great taste of Miller Lite,” said Ryan Reis, senior director of marketing for Miller Lite. “Because Miller Time starts with Miller, we decided to give some Miller Lite to our namesakes to share with their friends. As the sixth most common last name in America*, we know there are a lot of Millers ready to celebrating Miller Time on us. And if you’re not a Miller, grab your friends who are and bring them to one of our events.”

“It’s Miller Time on Us” events are scheduled as follows (all times local):

Las Vegas – June 29, 1-5 p.m., poolside at The Palms

Charlotte – July 11, 5-8 p.m., EpiCentre

Milwaukee – July 13, 3-6 p.m., Miller Visitor Center

Cincinnati – July 17, 5-8 p.m., Holy Grail Tavern & Grille

Chicago – July 20, 4-7 p.m., location TBD (watch Facebook.com/MillerLite for updates)

Philadelphia – July 24, 4-7 p.m., XFINITY Live! Philadelphia

Pittsburgh – July 24, 4-7 p.m., Station Square

Phoenix – July 27, 3-6 p.m., Coach & Willie’s

Indianapolis – July 28, 1-4 p.m., Georgia Street (Pennsylvania Street to Capitol Avenue)

To help ensure Miller Time is always the best beer experience, Miller Lite recently launched its newest innovation, the Punch Top Can. The Punch Top Can increases airflow, reducing glug and resulting in an improved, smoother pour that highlights the great pilsner taste of Miller Lite.

Visit MillerLite.com, Facebook.com/MillerLite or follow @MillerLite on Twitter (#ItsMillerTime) for more information about “It’s Miller Time On Us,” the Punch Top Can and much more.

* According to WhitePages.com

About MillerCoors Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

SOURCE MillerCoors

Copyright (C) 2012 PR Newswire. All rights reserved

by Reid Ramsay
Posted in Press Releases

MillerCoors Urban Entrepreneurs Series Launches 13th Season (PR)

CHICAGO – For the first time in 13 years, the MillerCoors Urban Entrepreneur Series (MUES) is giving consumers the chance to vote for their favorite urban entrepreneur. The new Consumer’s Choice Award is a unique addition to the national business plan competition that has awarded nearly two million dollars in grants since the program’s inception in 1999. This new component will allow finalists the opportunity to engage their social networks, for a chance to win a business development grant of $10,000.

“At MillerCoors, we embrace the changing nature of business and social networking,” said Larry Waters, senior director of community commerce and partnerships at MillerCoors. “The new Consumer’s Choice Award will serve as a way for entrepreneurs to exercise their social media marketing savvy, and provides an avenue for consumers to participate in the MUES program by voting for their favorite entrepreneur.”

In addition to the Consumer’s Choice award, MillerCoors will continue to support entrepreneurship by awarding up to $150,000 in business grants to five promising entrepreneurs. The MUES program was designed to help urban entrepreneurs grow their business and offers a set of unique resources for business owners to craft successful business plans and gain insights from experts. This year, MUES is bringing resources directly to the consumer, via a new online and mobile platform, allowing entrepreneurs to access videos and other business resources while on the go.

This year’s top winner will be awarded a $50,000 business grant. Up to four other top finalists will each receive $25,000 grants, and one consumer-voted entrepreneur from the selected finalists will be awarded a $10,000 business development grant. Qualified competitors also have the opportunity to potentially become a MillerCoors supplier. The MUES competition is open to participants who are age 21 and older. All entries must be submitted to www.MillerCoorsMUES.com by Friday, October 26, 2012, at 12:00 p.m. (CST).

The MUES program continues to grow its list of diverse partners, with the addition of the National Association of Asian American Professionals (NAAAP). Some of the long-standing MUES supporters include the Atlanta Business League, the Chicago Urban League, the Greater Harlem Chamber of Commerce, the Hispanic Chamber of Commerce of Greater Dallas, the United States Hispanic Chamber of Commerce and additional local chambers and chapters of the Urban League.

For more information and helpful business resources, as well as the official rules and requirements of the MUES Business Plan Competition, visit www.MillerCoorsMUES.com .

About MillerCoors:

Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc. and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

by Reid Ramsay
Posted in Paulaner, Press Releases

Paulaner Hefe-Weizen Gets Canned (PR)

LITTLETON, CO – There may be just one thing that would make Paulaner Hefe-Weizen more popular among discerning lovers of imported beer: More of it. In more places.  And in cans.

With Paulaner Hefe-Weizen now available in 11.2 oz cans, aficionados can enjoy this refreshing brew at all their favorite summer venues, just as it has been part of German outdoor biergartens for over a century. No longer do fans of quality import beers have to settle for mediocre brews at picnics, outdoor concerts and barbeques. The lightweight can makes it easy to travel with an authentic Bavarian-style wheat beer on the boat, at the golf course, on the trails or at the campsite — any place where glass bottles are not an option.

Paulaner has taken old traditions and new technology to make its much-loved traditional Hefe-Weizen easy to carry in cans that are light and unbreakable — and don’t change the flavor of the beer. Cans protect the beer from the negative effects of UV light and oxygen, preserving the fresh, effervescent flavor in the outdoors.

Serious beer drinkers can also feel good about environmentally friendly cans that are easier to recycle than glass, making it possible for 40 percent of all beer cans to be made from recycled aluminum.

The authentic, original Bavarian wheat beer, Paulaner Hefe-Weizen is 65 percent wheat, 35 percent two-row barley. With its delightful Hallertau Hop nose, naturally cloudy, deep tones of gold, lively effervescence, and big spike of banana, Paulaner Hefe-Weizen is always refreshing.

Paulaner Hefe-Weizen is now available in 11.2 oz cans, packed in a unique full-color shrink-wrapped 8-pack. Because of the lighter weight of the cans, the costs for shipping are lower — a savings of $1 per pack that is passed directly to the consumer. It’s priced about the same as the Paulaner 6-pack bottles, making this beer a savvy choice for discriminating cost-conscious beer drinkers all summer long.

About:

Paulaner HP USA, purveyor of the world’s finest beers, is headquartered in Littleton, Colo., and imports Paulaner, Hacker-Pschorr, Fuller’s, O’Hara’s Irish Stout, Fruli, Birra Dolomiti and Dixie beers and Vigna Dogarina and Cavallina wines.  This list of fine imports is now available throughout the United States at upscale, on-premise establishments. For more information about Paulaner HP USA visit paulanerhpusa.com

by Reid Ramsay
Posted in New Belgium, Press Releases

New Belgium Selects Architect For East Coast Facility (PR)

CHARLOTTE, N.C. – Today leading interdisciplinary design firm Perkins+Will announced they have been chosen as the architect for the first East Coast location of New Belgium Brewing, one of the nation’s largest craft beer companies.

This will be the second brewery for the makers of the popular Fat Tire beer and the largest brewery project to date for Perkins+Will. The brewery is expected to bring over 100 jobs to the area and will include packaging, offices, a hospitality tasting room and meeting space.

United by a shared commitment to sustainability and community development, Perkins+Will and New Belgium Brewing will work together to create an innovative brewery with forward-thinking, eco-friendly elements.

“As someone who is both a lover of beer and Asheville, this is a dream project,” said David Geiser, Principal and Managing Director of Perkins+Will’s Charlotte Office.  “Culturally, this is a partnership of like minds and we’re thrilled to be working with a company as innovative, focused on the social responsibility of taking on a challenging brownfield site and motivated in their pursuit of sustainable operations as New Belgium.”

Perkins+Will brings their expertise in urban, sustainable and interior design to transforming what is now a 17.5 acre brownfield site into a thriving craft beer destination that fits in with and enhances the adjacent River Arts District.

“By teaming with Perkins+Will, we look forward to creating a second brewery that truly reflects who we are as a company and our ideals regarding environmental stewardship,” said Kim Jordan, CEO of New Belgium Brewing. “Like New Belgium, Perkins+Will also believes in sustainability and the importance of being a good corporate citizen by serving both our co-workers and the communities in which we work.”

The project is still in the design phase with groundbreaking expected to take place in 2013. New Belgium Brewing hopes to have beer flowing at the facility as early as 2015.  The design team for the plannedAsheville facility will be led by Perkins+Will’s Charlotte office in a characteristically cross-firm collaboration with strategic team members from the firm’s Chicago, Atlanta and Boston offices.

About Perkins+Will:

Established in 1935, Perkins+Will is a global multidisciplinary architecture and design firm founded on the belief that design has the power to transform lives and enhance society. With a staff of 1,500 in 23 locations worldwide and grounding its work in deep research, the firm serves clients across a broad range of project types. Perkins+Will ranks among the world’s top design firms and is the recipient of hundreds of awards. Social responsibility is fundamental to the firm’s outlook, work, and culture, and every year Perkins+Will donates one percent of its design services to non-profit organizations. With pioneering tools to advance sustainable design practices, the largest green building portfolio in North America, more than 1,000 LEED® Accredited Professionals, and a commitment to the 2030 Challenge, Perkins+Will is recognized as one of the industry’s preeminent sustainable design firms. For more information, visit:www.perkinswill.com.

About New Belgium Brewing:

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Ranger IPA, Belgo IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Shift Pale Lager and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visitwww.newbelgium.com.

by Reid Ramsay
Posted in Deschutes Brewing, Press Releases

Deschutes To Distribute In Kansas (PR)

20 June 2012 — Bend, Oregon — Deschutes Brewery is happy to announce that it will begin selling Black Butte Porter and Mirror Pond Pale Ale in Kansas, starting July 16th. The brewery, which grew its distribution network into Missouri earlier this year, recently expanded its brewing capacity by nearly 50% to enable this and future growth. Deschutes will be working with a number of distributors that are part of the Kansas Craft Alliance.

“We always consider all of the variables when expanding to a new market, especially making sure that we have enough beer to meet the demand of our fans,” said Andy Tysler, sales director for the company. “We know that Kansas beer drinkers have been anxiously waiting since we launched in their neighboring state of Missouri. Now, we have the beer, we have a new market manager on board, and we’re working with some great distributors. Cheers to Kansas!”

The five new 1300 barrel fermentation tanks that were installed last winter at the company’s Bend, Oregon brewing facility are now up and running. Karen King, a newly hired market manager for the region who is based in St. Louis, will be assisting in the launch and providing ongoing service to the Kansas marketplace.

For the initial launch, Deschutes will be working with the distributors that make up the Kansas Craft Alliance to provide beer to the entire state, including Pestinger Distributing, Western Beverage, City Beverage Company, The House of Schwan, Eagle Beverage Corporation, Crawford Sales Company, Mussatto Brothers, OMalley Beverage, Schatz Distributing, Strathman Sales Company, Seneca Wholesale and Flint Hills Beverage.

At first, Kansans will be able to regularly enjoy the two most popular Deschutes Brewery beers: Black Butte Porter and Mirror Pond Pale Ale, available in both six-packs and on draft. Before 2012 is over, the brewery has plans to bring in additional brands for serious beer fanatics, including its Reserve Series and Bond Street Series specialty brews, plus other seasonal and year-round favorites like Jubelale and Chainbreaker White IPA, just to name a couple.

For more information on where Deschutes Brewery beer will be available in Kansas, please contact market manager Karen King at [email protected].

by Reid Ramsay