Anheuser-Busch

Budweiser and MLB Extend Partnership (PR)

NEW YORK, Aug. 22, 2012  Budweiser and baseball, two American staples whose history can be traced back to the late 1800s, will continue to go hand-in-hand. Anheuser-Busch and Major League Baseball Properties today announced a six-year renewal of the sponsorship agreement Continue Reading →

Budweiser Project 12 Sampler Pack (PR)

(St. Louis, MO) — Call it a friendly competition, one best argued over a bottle or pint.  Its name is “Project 12.” Twelve Anheuser-Busch brewmasters at Budweiser’s 12 geographically dispersed breweries worked together to create their own “tribute” beers to Continue Reading →

Anheuser-Busch Applies For ATL Airport Code Trademark

Anheuser-Busch has applied for a trademark for Hartsfield-Jackson International Airport.  “ATL” is one in a string of trademark applications for airports around the United States.  The U.S. Patent and Trademark Office shows trademark applications for ATL and the following below. What is Continue Reading →

Posted in Anheuser-Busch, Press Releases

Budweiser and MLB Extend Partnership (PR)

NEW YORK, Aug. 22, 2012  Budweiser and baseball, two American staples whose history can be traced back to the late 1800s, will continue to go hand-in-hand. Anheuser-Busch and Major League Baseball Properties today announced a six-year renewal of the sponsorship agreement that designates Budweiser as the Official Beer Sponsor of Major League Baseball, continuing a relationship that has lasted more than 30 years.

As part of the sponsorship, Anheuser-Busch will have exclusive rights within the malt beverage category to use the MLB marks and logos.  Budweiser also will be presenting sponsor of MLB Opening Week and the Player of the Month awards, as well as a cornerstone partner of the MLB Fan Cave, the league initiative geared towards engaging fans via social media while increasing the profile of star players and placing baseball at the center of all things pop culture. At the MLB Fan Cave in New York, Budweiser will be a presenting sponsor of the MLBFanCave.com Concert Series, which in 2012 has featured popular musical acts including Nas, Daughtry, Adam Lambert, The Avett Brothers and Far East Movement.

New in 2012, Budweiser will be the presenting sponsor of the first-ever Wild Card Games, the single-elimination games between the two Wild Card teams from each league that will be played on Oct. 5, with the winners advancing to their respective Division Series. MLB expanded the Postseason format earlier this year.

“For more than 30 years, America’s national pastime has partnered with America’s beer and we are proud to continue the union of two brands that evoke such loyalty and emotion,” said Tim Brosnan, Major League Baseball Executive Vice President, Business. “By partnering on initiatives like the Wild Card and MLB Fan Cave, this new agreement truly demonstrates an evolution in our relationship.”

“MLB has a broad and growing fan base and our partnership gives Budweiser a presence with a large and loyal audience of adult beer drinkers,” said Blaise D’Sylva, vice president of media, sports and entertainment marketing at Anheuser-Busch. “As the Official Beer Sponsor, our focus is on Budweiser enhancing the baseball experience for fans, whether in-game or at-home, through exclusive content and unique opportunities at point-of-sale, on-premise and via our social media channels.”

To celebrate its renewed status as the Official Beer Sponsor of MLB, Budweiser will host a “Made in MLB Fan Cave” concert tonight with The Walkmen, who will embark on a U.S. tour this fall in support of their sixth studio album, the critically-acclaimed Heaven. More than 200 Budweiser Facebook fans will be in attendance at the Fan Cave inNew York City, where they will hear a set by The Walkmen and have an opportunity to sample Budweiser’s new “Project 12” beers, small-batch Budweiser “tribute beers,” three of which will be nationally available later this year in a Fall sampler pack.

In addition to its status as Official Beer Sponsor of MLB, Budweiser sponsors 23 of the league’s 30 teams and continues to support America’s fallen heroes throughout the 2012 MLB season via its “Walk Off a Hero” program. Budweiser is donating $5,000* for every walk-off win during baseball’s regular season to the Folds of Honor Foundation, which provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while serving their country.

For more information, visit Budweiser’s website and Facebook page.

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers.  The company brews Budweiser and Bud Light, two of the world’s largest-selling beers.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.
PR Newswire (http://s.tt/1lqJF)

by Reid Ramsay
Posted in Anheuser-Busch, New Beers

Bud Light Indianapolis Colts

by Reid Ramsay
Posted in Anheuser-Busch, Coming Soon

Mystery Revealed: Anheuser-Busch Launching Project 12 Sampler

Well this solves the mystery of these Anheuser-Busch Brewmaster’s Small Batch Series beers. They will find their way into Project 12 Sampler Packs. Twelve Anheuser-Busch brewmasters at the 12 different locations across the United States created 12 unique lagers with Budweiser’s house yeast. The 12 beers were narrowed in house to 6.   Consumers will taste and help narrow the six down to three beers this summer.  You’ll see the remaining three in the Project 12 limited edition sampler pack this fall.

Here’s your six:


Budweiser Small Batch 91406 (Los Angeles):  A deep-amber lager with 6 percent ABV that uses four different types of hops. The beer is brewed by brewmaster Bryan Sullivan in Los Angeles and was developed in collaboration with Scott Ungermann in Fairfield and Dave Cohen in Houston.


Budweiser Small Batch 63118 (St. Louis):  A deep-gold 5 percent ABV American lager that uses the same types of hops (Hallertau and Tettnang) commonly used at the St. Louis brewery during  the 19th century.  The beer is brewed in St. Louis by brewmaster Jim Bicklein and was developed in collaboration with Katie Rippel from Fort Collins.

Budweiser Small Batch 43229 (Ohio): A light-amber lager using eight different types of hops with 6 percent ABV.  The beer is brewed in Columbus, Ohio, and was the brainchild of the brewery’s general manager, Kevin Lee and developed with assistant brewmasters Travis Burge and Tyler Hunter.

Budweiser Small Batch 23185 (Virginia): A light-amber all-malt bourbon cask lager aged on bourbon staves and vanilla beans and with an ABV of 5.5 percent. The beer is brewed by Daniel Westmoreland in Williamsburg and was developed in collaboration with Mike Anderson in Jacksonville and Dan Kahn in Cartersville.


Budweiser Small Batch 13027 (New York): A bright-golden lager brewed with six imported and domestic hops and with an ABV of 7 percent.  The beer is brewed in Baldwinsville, N.Y., by brewmaster Nick Mills in consult with general manager Steve McCormick.

Budweiser Small Batch 80524 (Colorado): A deep-gold, filtered wheat beer with 5.2 percent ABV using lemon peel, orange peel and coriander.  The beer is brewed by Katie Rippel in Fort Collins and was developed by Nick Mills in Baldwinsville,Otto Kuhn in Merrimack and Tiago Darocha in Newark.

The beers will be sampled at local Budweiser “Made In…” events, including Budweiser Made In America Music Festival in Philadelphia, Pennsylvania over Labor Day weekend. The mix packs will arrive around October 15th,2012 and be available until February 2013.

[PressRelease]

by Reid Ramsay
Posted in Anheuser-Busch, Press Releases

Budweiser Project 12 Sampler Pack (PR)

(St. Louis, MO) — Call it a friendly competition, one best argued over a bottle or pint.  Its name is “Project 12.” Twelve Anheuser-Busch brewmasters at Budweiser’s 12 geographically dispersed breweries worked together to create their own “tribute” beers to fit the Budweiser brand’s reputation for quality and consistency. The assignment pays homage to Budweiser’s “clean and crisp” taste by using the proprietary yeast directly descended from the original Budweiser yeast culture used by Adolphus Busch in 1876 and still used by Budweiser today.

Through internal tasting and analysis, the 12 small-batch beers — each a lager using all-natural ingredients — were pared to six to take part in a summer-long, nationwide sampling effort. Consumer feedback will help Budweiser narrow the six beers to three for inclusion in a limited-edition sampler pack, available for purchase this fall.

“We asked our Budweiser brewmasters to each submit a beer idea in styles that consumers have shown interest in,” said Rob McCarthy, vice president of Budweiser. “From those 12 ideas, we narrowed it to the six best. Our brewmasters have been working in small teams this spring and early summer to perfect these six and now it’s time for consumers to let us know what they think.”

To launch the six sampler beers, private events with brewmasters are scheduled to take place in August in all 12 A-B brewery cities:  St. Louis, Mo.; Merrimack, N.H.; Baldwinsville, N.Y.; Newark, N.J.; Williamsburg, Va.; Cartersville, Ga.; Jacksonville, Fla.; Columbus, Ohio; Houston, Texas; Fort Collins, Colo.; Fairfield, Calif.; and Los Angeles, Calif.

Each small batch Budweiser is distinguished by the ZIP code where the beer is brewed. Among the six beers being sampled this summer and the brewmasters behind them:

  • Budweiser Small Batch 91406 (Los Angeles):  A deep-amber lager with 6 percent ABV that uses four different types of hops. The beer is brewed by brewmaster Bryan Sullivan in Los Angeles and was developed in collaboration with Scott Ungermannin Fairfield and Dave Cohen in Houston.
  • Budweiser Small Batch 63118 (St. Louis):  A deep-gold 5 percent ABV American lager that uses the same types of hops (Hallertau and Tettnang) commonly used at the St. Louis brewery during  the 19th century.  The beer is brewed in St. Louis by brewmaster Jim Bicklein and was developed in collaboration with Katie Rippelfrom Fort Collins.

  • Budweiser Small Batch 43229 (Ohio): A light-amber lager using eight different types of hops with 6 percent ABV.  The beer is brewed in Columbus, Ohio, and was the brainchild of the brewery’s general manager, Kevin Lee and developed with assistant brewmasters Travis Burge and Tyler Hunter.
  • Budweiser Small Batch 23185 (Virginia): A light-amber all-malt bourbon cask lager aged on bourbon staves and vanilla beans and with an ABV of 5.5 percent. The beer is brewed by Daniel Westmoreland in Williamsburg and was developed in collaboration with Mike Anderson in Jacksonville and Dan Kahn in Cartersville.
  • Budweiser Small Batch 13027 (New York): A bright-golden lager brewed with six imported and domestic hops and with an ABV of 7 percent.  The beer is brewed in Baldwinsville, N.Y., by brewmaster Nick Mills in consult with general managerSteve McCormick.
  • Budweiser Small Batch 80524 (Colorado): A deep-gold, filtered wheat beer with 5.2 percent ABV using lemon peel, orange peel and coriander.  The beer is brewed by Katie Rippel in Fort Collins and was developed by Nick Mills in Baldwinsville,Otto Kuhn in Merrimack and Tiago Darocha in Newark.

“The key to this project was the common yeast — which is a very important and often under-appreciated contributor to the flavor and aroma of beer,” said Jane Killebrew-Galeski, director of brewing, quality and innovation for Anheuser-Busch. “We are proud of all these beers — the variety and the quality — but we want consumer feedback. So, we’re looking forward to what we hear when we sample this summer. Our objective is to allow our brewmasters to show some creativity, but the beers must fit the hallmarks the Budweiser brand is respected for, such as quality and consistency, and have a very crisp and clean taste.”

Anheuser-Busch’s commitment to quality and spirit of innovation are at the foundation of the company’s history and continue to be it defining characteristics.  This passion helped the company expand from a local St. Louis brewery to a leader in the industry.  Today, Budweiser’s recipe for success brings together its proud heritage and talented teams to brew, package and sell some of the most popular beers in the world.

The six sampler beers also will be sampled during “Budweiser Made in America” over Labor Day weekend in Philadelphia. The two-day music festival benefits United Way and will culminate following a summer of music parties in cities all across America in which Budweiser will invite its Facebook fans to experience talented local bands and artists and sample some of these news beers along with local food in Los Angeles, Phoenix, Denver, Dallas, St. Louis, Chicago, Cincinnati, Nashville, Miami, Boston and New York City.
For more information on Budweiser’s Project 12, visit www.anheuser-busch.com/Project12.

About Budweiser 
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand — brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters.  Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment.  Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.  The brand celebrates great times and has used the phrase “Grab Some Buds” in advertising since 2010.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers.  The company brews Budweiser and Bud Light, two of the world’s largest-selling beers.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

 

by Reid Ramsay
Posted in Anheuser-Busch

Anheuser-Busch Applies For ATL Airport Code Trademark

Anheuser-Busch has applied for a trademark for Hartsfield-Jackson International Airport.  “ATL” is one in a string of trademark applications for airports around the United States.  The U.S. Patent and Trademark Office shows trademark applications for ATL and the following below. What is the beer? That answer we’ll have to wait for.

AGS
ATL
AUS
BHM
BNA
BOS
BWI
CMH
CVG
DCA
DEN
DFW
DTW
HOU
IAD
IAH
JFK
LAS
LAX
LGA
MCI
MCO
MDW
MEM
MIA
MKE
MSP
MSY
OKC
ORD
ORL
PHX
PHL
RDU
SAN
SAT
SDF
SEA
SFO
SMF
SNA
ST

 

by Reid Ramsay
Posted in Anheuser-Busch, Beer News

Anheuser-Busch Close To Buying Out Modelo (Makers Of Corona)

Anheuser-Busch InBev NV  is closing in on a deal that would give the brewing giant control of Grupo Modelo SAB de CV.  Grupo Modelo is known for grands like Corona Extra, Modelo Especial, Negra Modelo, & more.  The deal is reported to be valued somewhere between $10- $12 billion.  AB Inbev already own a 50% non controlling stake in Modelo.  This deal would essentially be buying the rest of Modelo.

Grupo Modelo and AB Inbev haven’t had the best relationship.  When Anheuser-Busch merged with Belgian based InBev, Modelo filed arbitration in the deal, claiming it was not consulted in the matter.  [Chicago Tribune, WSJ]

 

by Reid Ramsay
Posted in Anheuser-Busch

Budweiser Distributor Ownership In Question In Chicago

Budweiser is in a fight in Chitown. It’s all over a percentage of ownership of a distributor.  Bud’s parent company, AB-InBev wants to retain 30% stake in City Beverage.  That’s considered illegal, thanks to the state of Illinois “craft beer law.” That could get the wholesaler license revoked.  You might say – so what? This is Bud’s attempt to to gain more control over beer sales in Chicago, in a Miller Coors market.  The move could diminish the variety of beers that come through the distributor, leaving less variety to sell in stores and bars.

There’s a business practice question in play here.   If a brewery exerts that kind of control over a distributor, it pushes out competing varieties from other breweries. A real issue in a world where breweries have to use distributors. [ChiSunTimes]

by Reid Ramsay