Nebraska’s newest entry into their Inception Series Sexy Betty is scheduled for July 14, 2012. Betty, who comes in two other forms (Naked Betty, & Black Betty) spent time in 50 year old cognac barrels. Sexy is only the 3rd Continue Reading →
The rebranding continues by Weyerbacher Brewing Co (Easton, PA). Autumnfest is the brewery’s take on the oktoberfest style. A transitional beer from summer beers and heavy winter brews. Released late summer, early fall.
Style: Amber Ale
Availability: 12oz bottles, Draft
5.4% ABV
Below: The Continue Reading →
A fun little packaging tweak for the fans of SweetWater Brewery. New caps for future bottles. The iconic fish, and slogan are featured. Red, White, & Blue baby! Just in time for the 4th. “Don’t float the mainstream.”
Ethel was a sham. A figment of an imaginative marketing campaign by DDB. AdWeek gets down to the bottom of this nearly instant viral campaign for New York “brewery.” The ads featured an 80 year old grandmother whose husband past Continue Reading →
Wait a minute. I think we already knew this. A study all but proves that beer drinkers are more likely to have sex on the first date.
OkCupid, an online dating founded by Christian Rudder recently evaluated interactions and profiles Continue Reading →
A good spot to be in. Intuition Ale Works is searching for a placeto build a second brewery. Why? Their demand for cans is causing a big strain on production. In early 2012, the brewery intro’d People’s Pale Ale, I-10 IPA, Continue Reading →
Big Shoulders Beer Company in Chicago, Illinois is the newest brewery in Samuel Adams Brewing The American Dream program. Rich Szydlo is a homebrewer, bartender, turned brewery owner that will use the money to brew his first batch of beer Continue Reading →
Nebraska’s newest entry into their Inception Series Sexy Betty is scheduled for July 14, 2012. Betty, who comes in two other forms (Naked Betty, & Black Betty) spent time in 50 year old cognac barrels. Sexy is only the 3rd release in the series, along with Microbe Rue , and Toasted Barn.
Limited to 40 cases, 2 bottle limit per person.
Location: Nebraska’s Brewpub, July 12, 2012. (Subject to change)
Read More: Nebrasha Brewing Company
The rebranding continues by Weyerbacher Brewing Co (Easton, PA). Autumnfest is the brewery’s take on the oktoberfest style. A transitional beer from summer beers and heavy winter brews. Released late summer, early fall.
Style: Amber Ale
Availability: 12oz bottles, Draft
5.4% ABV
Below: The old artwork for Autumnfest. See more: Weyerbacher
A fun little packaging tweak for the fans of SweetWater Brewery. New caps for future bottles. The iconic fish, and slogan are featured. Red, White, & Blue baby! Just in time for the 4th. “Don’t float the mainstream.”
Ethel was a sham. A figment of an imaginative marketing campaign by DDB. AdWeek gets down to the bottom of this nearly instant viral campaign for New York “brewery.” The ads featured an 80 year old grandmother whose husband past away, and to honor him, brew the beer he never had a chance too. The campaign included the 80 year on in a thong, gratuitous octogenarian cleavage, even Ethel calling herself a “GILF.” I dare you to look that up if you don’t already know what that is.
Well guess what? She’s not real. The backstory, the grandson, the husband, even the beer. The campaign was built to show how DDB can shape and impact the market centered around the Cannes festival. DDB and Ethel certainly did have an impact:
Overall, the campaign racked up more than 2.9 million impressions, according to a spokesperson for the agency, with 2,765 people seeing content about Ethel that was not driven by ads, and 890,929 people seeing content that was driven by Facebook ads or sponsored stories, 419,227 people seeing posts by Ethel, and 8,264 people clicking on Ethel-related content.
There was beer. Well, kind of. The bottle that did exist were repackaged/labeled beer from French brewery Brasserie Duyck. In all seriousness though. That’s a pretty impressive ad blitz. Maybe we can take a lesson from “Ethel.” It’s never to late in life to do what you want. Live it up. [AdWeek]
Wait a minute. I think we already knew this. A study all but proves that beer drinkers are more likely to have sex on the first date.
OkCupid, an online dating founded by Christian Rudder recently evaluated interactions and profiles from “hundred of millions of users.” What he found was that men and women who drink beer are 60% more likely to have sex earlier in the relationship. (Maybe I should put relationship in “quotations.”) [MailOnline]
Wait. What?
;
;
A good spot to be in. Intuition Ale Works is searching for a placeto build a second brewery. Why? Their demand for cans is causing a big strain on production. In early 2012, the brewery intro’d People’s Pale Ale, I-10 IPA, and Jon Boat Coastal Ale. The cans are a hit. The new location will essentially be a “cannery” for the lineup. [Examiner]
Big Shoulders Beer Company in Chicago, Illinois is the newest brewery in Samuel Adams Brewing The American Dream program. Rich Szydlo is a homebrewer, bartender, turned brewery owner that will use the money to brew his first batch of beer to distribute in Chitown.
First beers will include Crosstown Wheat, an unfiltered wheat beer with lemongrass and coriander. Hopapalooza IPA is join Crosstown Wheat in the lineup too. Samuel Adams and microlender Accion recently partnered to increase the viablity and success of small food, beverage, and brewing businesses. The program includes access to investment capital, and expert coaching.
