My mother always told me to be careful who you step on to be successful.
First it was a shot at peach pumpkin ale in a Super Bowl commercial, that ran just days after AB-InBev purchased craft brewery Elysian. A brewery that actually brewed a peach pumpkin ale they called out in the multi-millon dollar commercial spot.
Today, the shit-talking marketing team at Anheuser-Busch is targeting watermelon wheat. As you can imagine, 21st Amendment, and their many fans, have taken offense.
While it’s not a Super Bowl spot, it looks like the marketing dollars are paying off. Everyone is talking about it right?
Just check the replies to 21A on Twitter…