(St. Louis, MO) — Bud Light, the world’s best-selling beer, will add to its portfolio when the brand debuts Bud Light Platinum in early 2012. With a slightly sweeter taste, higher alcohol by volume (6%) and signature cobalt blue glass bottle, Bud Light Platinum provides beer drinkers an upscale light beer option as a companion to their social agenda.
“There are opportunities for light beer to expand into new occasions, and we think Bud Light Platinum is the beer to take us there,” said Mike Sundet, senior director, Bud Light. “Bud Light’s ability to innovate and its social personality makes it the ideal brand to introduce Bud Light Platinum to a growing number of image-conscious beer drinkers.”
Bud Light Platinum will hit store shelves nationwide Jan. 30, 2012. Details on the marketing campaign to support Bud Light Platinum’s national rollout will be provided at a later date.
Bud Light Platinum is available in 12-ounce glass bottles in six- and 12-packs.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.