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The Bruery takes on private equity with Castanea Partners

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Today Placentia, California based The Bruery announced that they are partnering with Newton, Massachusetts based Castanea Partners.

The Bruery is still a relatively small operation after 9 years. A few years ago The Bruery split into two units, with the wild and sour arm of the brewery now known as Bruery Terreux. Then just this year, the brewery started releasing India pale ales as Offshoot Beer Co. According to founder Patrick Rue there are still unrealized ideas.

That being said, Rue is going the private equity route. Castanea Partners have already invested in a few notable brands like Jeni’s Splendid Ice Cream, Urban Decay cosmetics, Essentia Water, and Drybar. According to the Castanea Partners website, this is their first foray into the alcohol industry.

Going forward Patrick Rue will remain CEO and his father Mike Rue will still own a significant portion of The Bruery, Bruery Terreux, and Offshoot Beer Co.

Castanea Partners is going to assist the brewery financially and operationally, exploring new options across their 29 state footprint.

We are still an independent craft brewery.

The amount of the investment has not been disclosed, nor the new ownership split. The deal is expect to close by month’s end.