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Bell’s Eccentric Cafe Servers All Cicerone

Bell’s ups the beer knowledge of it’s beer servers.  

KALAMAZOO —Bell’s Brewery Inc. is proud to announce that all servers at its Eccentric Café are now Certified Beer Servers as recognized by the Cicerone Certification Program.

All 13 recently completed the process which is the first step in becoming a Certified Cicerone, the beer equivalent of the wine sommelier.

It’s an effort to arm our staff with the knowledge to serve good beer, said Jason Reicherts, Retail & Pub Manager for the Eccentric Café.

“We want to do everything in our power to help our customers and give them the service they deserve. It’s an investment in service,” he said.

To become a Certified Beer Server one must possess a competent knowledge of beer storage and service issues as well as a modest knowledge of current popular beer styles, culture and a basic familiarity with beer tasting and flavors. Servers also need to be familiar with the brewing process and ingredients, according to

The program’s founder and director, Ray Daniels, is a veteran of the U.S. beer industry and president of the Craft Beer Institute. Daniels has experience in nearly every aspect of brewing and beer service.

On April 21, the Cicerone program recognized its 5,000 Certified Beer Server.

Bell’s is a proud supporter of the Cicerone Certification Program.

Every Bell’s employee also goes through extensive training on the history of Bell’s and its beers.

For more information about the Cicerone program, visit

The Eccentric Café is located at 355 E. Kalamazoo Ave. in Kalamazoo, MI and is open from 11 a.m. to midnight Mondays-Wednesdays; 11 a.m. to 1 a.m. Thursdays-Saturdays and noon to midnight Sundays.

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