Posted in Anheuser-Busch, Asahi Brewing, Headlines

Asahi buys five European AB InBev brands for $7.8 billion

Leuven, Belgium based AB InBev is selling five eastern European brands to Asahi.

Five brands are involved in the deal, including Pilsner Urquell (Czech Republic), Tyskie and Lech (Poland), Dreher (Hungary), and Ursus (Romania).

Each of the brands were owned by SABMiler before AB InBev’s $100 billion takeover, finalized this fall.

Besides their brands that bear their own name, Asahi Breweries purchased Tsingtao from AB InBev in 2009, and London based Meantime Brewery, Grolsch and Peroni from SABMiller earlier this year.

Asasi has apparently been shopping the eastern European market for years. The purchase is the largest to date by Asahi, who seeking to become a stronger player in the global beer market.

Leave a Reply