Amstel is adding a wheat offering to the United States – Amstel Wheat. The beer is described as:
Amstel Wheat Bier is a deep golden color with orange and amber hues. The aroma is rich with fruit and floral notes and a subtle tease of freshly baked bread while the taste is slightly fruity with soft hoppy undertones.
Select markets will receive Amstel Wheat first. Expect cities like New York, Boston, Providence, Atlanta, Minneapolis, Chicago, San Francisco in late August – September.
Quoting Heneken USA’s recent Press Release:
“This is the perfect time to introduce American consumers to Amstel Wheat Bier, the newest gem in the Amstel family,” “The wheat beer category, at +25% sales, is growing 3X faster than import, craft and micro beers. Combine this impressive growth with Amstel’s strong consumer awareness and stellar reputation of quality and craftsmanship, and the result is a wheat beer that offers consumers a great new product from a trusted brand and on-premise operators a new way to grow their import beer sales. It’s a natural fit and a win, win for all.”