Newcastle Brown Ale announced to they are launching a new national campaign dubbed “No Bollocks.” Each spot is filmed on Location in Newcastle, England. The brewery describes their approach in today’s press release:
“With this campaign we are going to be very honest with our consumers. Our guys know it when they are marketed to, so we believe it’s time for a beer brand to give it to them straight, just like their best mates would do,” said Charles van Es, brand director, Newcastle Brown Ale. “The people of Newcastle, England — Geordies — don’t take themselves too seriously, love a good joke, and most importantly, they tell it like it is. Our ads celebrate these traits by using a no-nonsense approach, where we are not over promising anything.”
Below are the new national spots. #1 “Brewer”
#2 “Schooner – Believe”
“Schooner – Glass”
