This week has been filled with talk surrounding Anheuser-Busch’s “Brewed the Hard Way” spot during the Super Bowl. The estimated $9 million dollar, 60 second spot, has gotten a lot brewers, especially craft brewers, talking.
This prompted Brian Perkins, VP of the Budweiser to issue a statement about this uproar.
“Brewed the Hard Way” is Budweiser’s way of celebrating being a MACRO brew: a beer enjoyed by many. The prevailing discourse in beer is that small must be good, and big must be bad. We don’t accept that. Lager is one of the most difficult styles to brew well, and we have the highest standards of care to get it right. We are owning who we are without apology.
We’re delighted to have sparked a conversation around beer. Talking with beer drinkers since Sunday, we know the overwhelming majority are really enjoying seeing Budweiser speak up with conviction. This Bud’s for them.
Sense of pride in the Budweiser brand? Or a shot at craft brewing? You decide.