First Look: New Belgium New TV Spots [VIDEO]
2 days ago
New Belgium (Ft Collins, CO) is launching a summer campaign dubbed “Pairs Well With People,” complete with Fat Tire focused tv spots. The idea is to capture a new generation of fans of the flagship beer. Skateboard legend-turned-documentary-film-director, Stacy Peralta (“Dogtown and Z Boys”, “Riding Giants”, “Bones Brigade”), directed the New Belgium staff in the :30-second broadcast spots. (Available below.)
“We believe there is huge opportunity to introduce beer drinkers to the friendly shores of the craft brewing community and to New Belgium and Fat Tire as well,” … Read the rest
