Eleven-piece collaboration brings Western grit to Canadian closets with unique “Cowboy Courier” experience
In America it’s called Banquet Beer. In Canada? It’s called Coors Original. Either way, Coors it expanding their partnership with iconic denim brand Wrangler north of the border, launching an exclusive 11-piece capsule collection for the Canadian market that comes with an unconventional delivery option: on horseback.
Coors Original x Wrangler Collection launches October 1st, marking the latest chapter in a partnership that began with last year’s Beer Wash Jeans—denim actually washed in Coors beer (on a long enough timeline, all our jeans kind of wind up beer washed…) For this drop, the brands are expanding their Western-inspired collaboration with a full apparel line for all your fashion needs.
A Unique Delivery Experience
Meet the “Cowboy Courier,” a truly unique experience developed by Zeno Group Canada. Fans buying items in this new clothing line (coorsoriginal.ca/wrangler)can choose delivery by standard mail, cowboy, or cowgirl— meaning there is a chance their order could arrive in real Western style, delivered by someone on horseback.
Amazon – it’s time to up your game.
The Lineup
The 11-piece capsule blends Wrangler’s western accents with Coors Original (Banquet for the American readers.) The collection features embroidered denim jackets, retro-esque graphic tees and hats, and other Western wear staples reimagined with co-branded details.
While specific pieces haven’t been fully revealed ahead of the October 1 launch, the collaboration follows the template set by the brands’ successful U.S. Wrangler x Coors Banquet collection released in August.
The limited-edition Coors Original x Wrangler Collection will be available exclusively online at coorsoriginal.ca/wrangler as of October 1 at 11 a.m. ET.
It’s not every day your denim jacket arrives on horseback. Yee-haw, eh?
