Topic Archives: RTDs
White Claw Vodka hits select markets
White Claw, the leader in the hard seltzer category, wants to make sure your summer is a boozy blur. White Claw Vodka is officially headed to shelves.
White Claw boasts this launch as “ushering in a new era in America Vodka,” with a secret creative process. So what makes this vodka special? Something White Claw calls “triple wave filtering” which applies the pressure of a 30-foot ocean wave to the vodka. Apparently, this has a smoothing effect on the liquid, as the waves would to rocks or shells found on the beach. Before bottling, the vodka is filtered through activated carbon from charred coconut shells. The spirits range from 30% to 40% alcohol by volume.
The result is a minimal yet complex combination of aromas and sensations in the mouth and nose — subtle notes of citrus at first, then grain, then a velvety finish. Along with the creation of a new process, White Claw also came up with a new way to describe the premium vodka: it’s the “smooovest.”
Like the company’s hard seltzers, White Claw Vodka will be available in a variety of flavors – including Mango, Black Cherry, and Pineapple.
White Claw Vodka + Soda
Alongside this spirits addition, the company is launching White Claw Vodka + Soda in ready-to-drink cans. Each 100-calorie 12-ounce can is made with the namesake spirit, available in Pineapple, Peach, Wild Cherry and Watermelon flavors.
White Claw Vodka and Vodka + Soda will be available in select North American markets starting in March 2023.