Posted in Press Releases, SweetWater Brewing

SweetWater Unleashes The Gimp & Happy Ending (PR)

ATLANTA (December 2012) — SweetWater’s brewers are at it again, tapping into their dark side to cook up another one- hit wonder to unveil from the brewery’s infamous Dank Tank series. The team has had this freak show marinating for a while, and is finally ready to party.

This Old Ale promises to tease the senses, giving off sweet scents of caramel and toffee mixed with warming sensations of alcohol and malt, all well-balanced with a low-voltage dose of hops. It’s advised that this brew be stashed in cellars for a few months before consumption, but once broken out, its submissive deliciousness will be sure to please. Warning: this brew gags up 10.3% ABV so it’s suggested to ease in to The Gimp with caution.

For Southeastern sippers salivating for their turn to dance with the newest Dank Tank, fret no more. SweetWater is bringing out The Gimp in 22-ounce bottles and a limited supply of kegs just in time for Christmas. Cage them up while ya can, this brew is a limited-time run.

And that’s not all. SweetWater’s brewers are going out with a bang, serving up Happy Endings for all as 2012 comes to an end (or the whole world if you believe the Mayans). As part of the brewery’s Catch and Release seasonal lineup of brews, Happy Ending returns with a mouthful of bliss in every sip.

The Imperial Stout is brewed with Centennial and Willamette hops, and finished off with a dry-hop addition of Cascade and Simcoe hops. Measuring out to a whopping 9% ABV, the award-winning beer is a true dry-hopped stiffy with an explosive finish.

The brew will hit shelves in sixers and 22-ounce hand-waxed bombers, and on draft in select locations by the end of the year. Drinkers will be able to stock up through the New Year, but the brew cleans up shop in late February, so snatch ‘em up before they’re gone!

In honor of the “end of the world”, this Friday, Dec. 21, Happy Ending will make its draft debut at SweetWater’s tour ensuring their nearest and dearest go out with a smile on their faces. Kicking off at 5:30 p.m., guests can enjoy $10 tour admission which includes a souvenir pint glass, tours and six 5.5-ounce sample tickets.

For more on The Gimp, Happy Ending and SweetWater Brewing Company, visit www.sweetwaterbrew.com. ###

MEDIA CONTACT:

Francesca Zeifman | Communications Manager | 404.691.2537 ext. 227 | [email protected]

ABOUT SWEETWATER BREWING COMPANY:

SweetWater Brewing Company is an Atlanta-based craft brewery living by the motto “Don’t Float the Mainstream!” SweetWater’s brews are unpasteurized and designed to be consumed fresh so distribution is limited to the Southeast. The award-winning lineup of year-round brews includes SweetWater 420, IPA, Exodus Porter, Blue, LowRYEder and Georgia Brown. SweetWater also features a Catch and Release series of beers available on a limited basis throughout the year, and an experimental, one-time-only Dank Tank series. The SweetWater Brewery, open for tours every Wednesday, Thursday and Friday from 5:30-7:30 p.m. and Saturdays from 2:30-4:30 p.m., is located at 195 Ottley Dr. NE, Atlanta GA 30324. For more information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com. For more of a social relationship with SweetWater Brewing Company follow @sweetwaterbrew on Twitter and become a fan on Facebook: www.facebook.com/sweetwaterbrew.

by Reid Ramsay