SweetWater Brewing

SweetWater Sweet 16 Red Wheat Ale

While the details have yet to officially be confirmed, it sure does look like SweetWater’s 16th anniversary beer will be a Red Wheat Wine – something completely new for SweetWater Brewing. We’ll be sure to get Continue Reading →

Posted in Coming Soon, SweetWater Brewing

Meet SweetWater’s 16th Anniversary Ale

The donger need food. And beer. SweetWater Brewing (Atlanta, GA) will through down with a hella radical Sweet 16 Party this Sunday.  16 years to the date this heady folks opened. Above is your official reveal of the 16th Anniversary Ale. Ask your parents if you can stay out past curfew. The style this year is a red wheat wine. Draft debuts on Sunday, bottles after your hangover subsides.

 All growns up for now, or at least in our minds we are. Hair in new spots, lawn jobs at school, proficient in poaching 2nd story windows, and most importantly, we got a license to ride. Speaking of the ride – the last sixteen years have been a blur, but a very good blur – like driving 140 mph and trying to focus on a single tree in the forest. Yap – blumrr. All along not forgetting who we are, where we came from, and where we’re going! The speedometer ain’t pegged, cause it says 180!

For our super heady 16 year anni beer we stepped on the gas and headed down the road less traveled! Our B-day present to ourselves is a Racy Red Wheat Wine Ale Racy Red Wheat Wine Ale Racy Red Wheat Wine Ale Racy Red Wheat Wine Ale. Sucked The SSAB “not a SAAB” rips down the road at Alc.11% by Vol., fueled by a 45% wheat bomb with an afterburner hop shot of Amarillo, Willamette, Nelson Sauvin, and US Goldings that pushes this baby to the limit of sensory overload.

Get in. Sit down. Hold on. Shut up. A little older and a little less wise, even better looking (after 10 beers) and yes, still acting like 16 year olds.

Your parents out of town?

Style: Wheatwine
Availability: Draft, 22oz bottles
Arrival: 2/17/13

11% ABV

Read more: Press Release, Dank Tank Series

by Reid Ramsay
Posted in Press Releases, SweetWater Brewing

SweetWater Goes Old School and Celebrates 16 (PR)

ATLANTA (February 2013) — Raise the curfew and hand over the keys, because SweetWater Brewery is celebrating 16 years of heady beers this Feb. 17. In true SweetWater fashion, the brewery is throwing a Sweet 16 birthday bash that is for sure to be the most bangin’ party the decade has ever seen.

Anniversary festivities will take place Sunday, Feb. 17 — exactly 16 years to the day the company opened its doors — from 2 — 6 p.m. at the brewery and will feature jams from the acclaimed Atlanta-based band,Yacht Rock Revue. Tickets are $16 pre-sale at Xorbia.com, and $20 at the door. Admission includes a commemorative 15-oz pub glass, tours of the brewery and samplings of SweetWater’s brews including their year-round lineup, specialty casks and access to a secret stash that’s been saved in the cellar especially for this rite of passage. Food trucks from Ormsby’s, Moe’s Original BBQ and Poor Huey’s Hotdogs, along with the Mellow Mushroom Bake Bus, will be on site peddling a slew of tasty treats.

The fun doesn’t stop there. The gang is taking this one old school, breaking out the leg warmers, miniskirts and parachute pants to pair along with the party’s 80s theme. SweetWater is encouraging guests to come dressed as an 80s music or movie ensemble and will be crowning the most-totally-awesome looking group with a radical party at the brewery for 16 people.

To encourage safe and green transportation, SweetWater is hooking party guests up with a complimentary 30-passenger funkdafied ride from the folks at Fur Bus Atlanta to run shuttle service to and from the MARTA Lindbergh Center stop. Service will run continuously from 1:30 — 6:30 p.m.

SweetWater’s Sweet 16 Tribute: a Red Wheat Wine Ale

Of course, SweetWater couldn’t throw a birthday bash without an honorary brew to celebrate such an occasion. The brewers went out of the box with this super heady limited-run Dank Tank release. With a license to brew, they stepped on the gas and whipped out a racy Red Wheat Wine (say that five times fast). This beer rips down the road at 11% ABV, fueled by a 45% wheat bomb and an after-burner hop shot of Amarillo, Willamette, Nelson Sauvin, and US Goldings creating a brew that is sure to raise some hairs.

The Red Wheat Wine will debut on taps at the Sweet 16 shindig, and then hit shelves in 22-oz bottles and on draft at participating restaurants and retailers throughout the Southeast by the end of February.

SweetWater only turns 16 once, so get in, sit down, hold on, and shut up…because it’s going to be one helluva ride. For more on SweetWater Brewery and upcoming events, visit www.sweetwaterbrew.com.

 

by Reid Ramsay
Posted in Beer News, Coming Soon, SweetWater Brewing

SweetWater Sweet 16 Red Wheat Ale

While the details have yet to officially be confirmed, it sure does look like SweetWater’s 16th anniversary beer will be a Red Wheat Wine – something completely new for SweetWater Brewing. We’ll be sure to get more information out about So Fine Red Wheat Wine as soon as they are available. This is the second anniversary beer that SweetWater has brewed.

Want to enjoy a glass or two? Head to SweetWater’s Sweet 16 80’s themed party on February 17th – the exact date of their 16th anniversary.

80’s themed attire is definitely encouraged and tickets are required for entry. Other beers available during the party include Brett Raspberry Creeper, The Gimp, and Ghoulash as well as 3 unique casks just to name a few.

Style: Wheat Wine
Availability: TBA
Arrival: February 2013

ABV: ??

If you go:
SweetWater Brewing Company, Atlanta GA
Sunday February 17th 2-6pm
Pre sale tickets $16/$20 at the door if still available
Get tickets here.

by Reid Ramsay
Posted in Press Releases, SweetWater Brewing

What’s New In 2013 at the Sweetwater 420 Festival (PR)

First ever VIP tickets offered, The SweetWater Experience, Chipotle’s Battle of the Bands, a silent disco and more

ATLANTA (February 2013) — SweetWater 420 Festival, one of Atlanta’s most eclectic events, returns to Candler Park this April 19 — 21 and will roll out with a fresh lineup of new offerings for 2013 in addition to its fan favorites. Get in the know on all of the new additions to expect this year:

VIP Tickets: For the first time in its history, 420 Fest will offer VIP tickets to festival patrons. Tickets will be valid for three-day festival admission into the VIP area with prices ranging from $120 pre-sale open Feb. 7-28, to $150 running March 1 — April 18. VIP tickets will include: a premier viewing area of the main stage; access to a furnished VIP lounge; a hammock hideaway; flushable climate-controlled restrooms; one meal per day; premium bar including discounted drinks; limited edition screen-printed poster for first 250 ticket purchasers; and drink tickets for a few free samples at The SweetWater Experience tent. To purchase tickets, please visit:www.sweetwater420fest.com/VIP. A portion of ticket proceeds will be donated to Chattahoochee Riverkeeper.

The SweetWater Experience: SweetWater invites festival goers to step out of the sun and into The SweetWater Experience, a weekend-long craft beer centric event where patrons can taste their way through more than 20 unique styles of SweetWater beers and enjoy presentations on topics as wide as their brewer’s bellies. The experience will offer guest tastings of SweetWater’s year-round  brews and select seasonal offerings, plus a plethora of new beauties that will only be available at 420 Fest including: experimental IPA’s, barrel-aged stouts, Dank Tanks galore, a bevy of cask ale creations — all tapped and together within The SweetWater Experience tent.

And that ain’t all y’all! The experience will feature great knowledge to pair with its tasty beers, highlighting SweetWater’s brewers, partners and industry friends lending their insight on a presenter’s stage — hosted by Draft Magazine. Throughout the weekend guests will have the opportunity to sit in on free sessions featuring a variety of topics to learn more about craft beer, beyond what is in the glass. SweetWater, alongside a boatload of well-known craft beer experts, will share personal stories and dig deep into industry topics such as the craft beer scene in the South, the art of cask ale, how best to pair beer with food, home brewing, and more. A portion of proceeds from The SweetWater Experience will go back to Chattahoochee Riverkeeper.

Chipotle Mexican Grill’s Band Competition: Rolling out in 2013, Chipotle will host Cultivate Beats — a battle of the bands style competition giving rising talent a chance to compete for stage time at this year’s festival. The challenge will kick off Feb. 15. Bands will be judged by an internal panel, and the top 10 will move forward to online voting in early March, allowing viewers one vote per day. SweetWater will host the top four acts at the brewery on March 28 to compete in a final battle open to the public. The winning act will perform live on Saturday at 420 Fest and receive VIP credentials for the band, green room accommodations and a one night hotel stay. To access the submission form or for contest rules, please visit www.sweetwater420fest.com/cultivatebeats.

Silent Disco: Also fresh in the lineup for 2013, dance fiends can join in on a funky and free silent disco, equipment provided by Area 51 out of Roswell. Patrons will receive their very own set of headphones to get down to “music in their ears” as live DJ’s spin for the crowd. Kids can even rock out during a special children’s session on Sunday featuring youth DJ’s on the turntable.

SweetWater 420 Fest is a Happy Ending Productions event. For more information on the festival or the 2013 lineup, please visit www.sweetwater420fest.com, follow on Twitter and Instagram @420fest, or become a fan on Facebook at www.facebook.com/420fest.

 ABOUT SWEETWATER BREWING COMPANY:

SweetWater Brewing Company is an Atlanta‐based craft brewery living by the motto “Don’t Float the Mainstream!” SweetWater’s brews are unpasteurized and designed to be consumed fresh with distribution is limited to the Southeast. The award‐winning lineup of year‐round brews includes SweetWater 420, IPA, Exodus Porter, Blue, LowRYEder and Georgia Brown. SweetWater also features a Catch and Release series of beers available on a limited basis throughout the year, and an experimental, one‐time‐only Dank Tank series. The SweetWater Brewery, open for tours every Wednesday, Thursday and Friday from 5:30‐7:30 p.m. and Saturdays from 2:30‐4:30 p.m., is located at 195 Ottley Dr. NE, Atlanta GA 30324. For more information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com. For more of a social relationship with SweetWater Brewing Company follow @sweetwaterbrew on Twitter and become a fan on Facebook: www.facebook.com/sweetwaterbrew.

 

by Reid Ramsay
Posted in Cool Stuff, SweetWater Brewing, Videos

This Happy Ending Will Put A Smile On Your Face (VIDEO)

This should put a smile on your face. Drinking Happy Ending or… you know.

by Reid Ramsay
Posted in Press Releases, SweetWater Brewing

Ninth Annual SweetWater 420 Festival Returns To Candler Park and Announces 2013 Lineup (PR)

ATLANTA (January 2013) — SweetWater 420 Festival, one of Atlanta’s most eclectic Earth Day celebrations, is slated to return again to Candler Park this April. Kicking off on Friday, April 19 and running through Sunday, April 21, the festival weekend is jam-packed with a diverse lineup of events the whole family will enjoy including: live musical performances, earth-friendly activities, stand-up comedy acts, food trucks, SweetWater brews, a new SweetWater Experience, artist market and so much more

“SweetWater 420 Fest is a unique opportunity for us to blend entertainment with environmental awareness for the entire community to come together and enjoy,” said Jennifer Bensch, Festival Promoter and Principal at Happy Ending Productions. “We’ve worked hard to organize an exciting array of talented performers who embody the SweetWater culture, plus an engaging lineup of eco-friendly activities that will include a little something for everyone.”

From regional touring artists to hometown favorites, fans can expect to get funky with the following artists: George Clinton & Parliament Funkadelic; Robert Randolph & The Family Band; Ivan Neville’s Dumpstaphunk; Black Joe Lewis & The Honey Bears; Anders Osborne; Papa Grows Funk; Honey Island Swamp Band; The Mosier Brothers; Earphunk; Deep Blue Sun feat. Yonrico Scott; Blair Crimmins & the Hookers; The Bitteroots; Higher Choir; Cultivate Beats Winner; Music Matter Rock You Kids Bands — Endless Energy & Involution.

420 Fest will once again offer a variety of eco-friendly events and activities for guests of all ages. Planet 420 returns housing dozens of local, regional and national non-profit and environmental organizations offering exhibits and workshops promoting green practices for the home, as well as the opportunity to give back to for a cause.

Festival guests won’t be starved for food or culture either. The weekend will be packed with dozens of food trucks featuring Atlanta’s top eateries and an artist market showcasing creations from some of the regions’ most talented vendors. Back by popular demand returns Gas South’s free, weekend-long cornhole tournament.

Those with kiddos should keep an eye on the Kid Zone Saturday and Sunday which will offer craft workshops, a circus camp, moon jumps, a musical instrument petting zoo and more. For all the jokesters, the 420 Comedy Tent will return with live comedy shows and improv workshops throughout the weekend…family-friendly during the day, with adult entertainment starting after the sun goes down.

420 Fest is rolling out with a boatload of new experiences in 2013 as well. Fans can expect a festival first — VIP tickets, along with a Battle of the Bands competition hosted by Chipotle; a Silent Disco sponsored by Area 51; and The SweetWater Experience, a weekend long craft beer-centric event, presented by SweetWater, filled with presentations, specialty brews and look into the culture and history behind the brewery. Stay tuned for a detailed release with more information on each of these fresh offerings for 2013 and a full schedule breakdown.

Sponsors for the 2013 SweetWater 420 Festival include: Gas South, Chipotle, Creative Loafing, Digital Marketing Services, Mellow Mushroom, Coca-Cola, Circus Camp, and SweetWater Brewing Company and more.

SweetWater 420 Fest is a Happy Ending Productions event. For more information, please visit www.sweetwater420fest.com, follow us on Twitter and Instagram @420fest, or become a fan on Facebook.#

ABOUT SWEETWATER BREWING COMPANY:

SweetWater Brewing Company is an Atlanta‐based craft brewery specializing in aggressive West Coast style beers. SweetWater’s brews are unpasteurized and designed to be consumed fresh so distribution is limited to the Southeast. The award‐winning lineup of year‐round brews includes SweetWater 420, IPA, Exodus Porter, Blue, LowRYEder and Georgia Brown. SweetWater also features a Catch and Release series of beers available on a limited basis throughout the year, and an experimental, one‐time‐only Dank Tank series. The SweetWater Brewery, open for tours every Wednesday, Thursday and Friday from 5:30‐7:30 p.m. and Saturdays from 2:30‐4:30 p.m., is located at 195 Ottley Dr NE, Atlanta GA 30324. For more information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com. For more of a social relationship with SweetWater Brewing Company follow @sweetwaterbrew on Twitter and become a fan on Facebook: www.facebook.com/sweetwaterbrew.

 

by Reid Ramsay
Posted in Anchor Brewing, Cool Stuff, SweetWater Brewing

Breweries Take Sides Ahead Of NFC Championship Game

The San Francisco 49ers and the Atlanta Falcons battle it out this Sunday for the NFC Championship Title and a Super Bowl bid.

No surprise that Anchor Brewing (San Fran) and SweetWater (ATL) are decked out too. Above – Anchor. Below, SweetWater, Samuel L. and some 420 Pale Ale words of wisdom.

Kick off is at 3 pm on Sunday. Game on.

by Reid Ramsay