Breweries
Boulevard teams up with Sporting KC (PR)
Boulevard Brewing Company today announced it has entered into a sponsorship agreement with Major League Soccer’sSporting KC to become the official craft beer sponsor of the team. The five-year deal expands last season’s informal partnership between the two homegrown organizations.
“This has Continue Reading →
New Belgium Folly Pack Will Feature Throwback Brews
The New Belgium (Fort Collins, CO) Folly Pack (mixed 12-pack of New Belgium beers) will feature some throwback favorites from the brewery’s lineup.
….“We get a lot of requests for classics like Loft, Springboard and Giddy Up, so this allows us to revisit some Continue Reading →
Troegs Launches First Barrel Aged Scratch Beer [PICS]
Today, Troegs Brewing (Hershey, PA) tapped their first ever bourbon barrel aged scratch beer. Scratch #87 is a bourbon barrel aged version of their Troegenator aged 5 months in Heaven Hill bourbon barrels. According to Troegs:
…was kind of an experiment. We hadn’t done a Continue Reading →
Coming Up From Samuel Adams: Little White Rye
As of late, many of these new Samuel Adams offerings appear in mixed packs. Little White Ryeis on the horizon from the Boston based brewery.
Innocent yet beguiling, this hazy golden brew appears to be a classic wittier with its bright Continue Reading →
New Southern Tier: 2X Steam
Add to your Southern Tier (Lakewood, NY) 2X Steam Double Uncommon Seasonal Beer.
Style:
Availability: Draft only, as of 1/29/13
Arrival: TBA
8% ABV
Brewdog On Advertising: “I’d Rather Set My Money On Fire”
Interesting quote from James Watt, Brewdog founder in Marketing UK today. Especially relevant on the eve (ish) of the Super Bowl – the big time when it comes to traditional marketing. When asked if he would Continue Reading →
