Green Flash Brewing just announced the national release of Rayon Vert. Vert is a Belgian style pale ale that has been in progress for more than 4 years. Ok, I love Green Flash and this is great. But what makes Continue Reading →
The rumor of Green Flash Brewing coming to Atlanta has been the rumor most frequently repeated. While the San Diego County, California brewer is still not officially hitting the state, a beer Green Flash collaborated on is arriving. It’s called Continue Reading →
Green Flash Brewing just announced the national release of Rayon Vert. Vert is a Belgian style pale ale that has been in progress for more than 4 years. Ok, I love Green Flash and this is great. But what makes this so interesting?
What makes this unique? Rayon Vert will be a nationally distributed, bottle-conditioned, wild yeast, 12oz/4 pack brew. The ingredients, method and process stays true to the original methods and styles from 80 years ago. Because this process is unique, the flavor will change an evolve over time.
Because it is bottle-conditioned with Brettanomyces, the beer’s flavor is “continuously evolving,” which means there are countless unknown variables that would make most breweries shy away from such an undertaking. So, like most Green Flash beers, there is not anything like it on the market; Rayon Vert is the only year-round front-line beer in the US of its kind.
“After experimenting with many variables to create the definitive signature Belgian-Style Pale Ale, I ultimately settled on using a yeast that is unique to Green Flash for the base character and further developed the beer from there,” explains Green Flash Brewmaster Chuck Silva. “Keeping the ingredient list simple seemed to be the best approach,” he continues. “Focusing on hop complexity was always in the forefront, but how to finish the beer was the unknown challenge. We grew inspired by Saison and Belgian Ales that finish dry and have a slightly wild character and we made the bold and risky decision to launch this new, Green Flash front-line beer with Brettanomyces bottle conditioning.”
Style: Belgian Pale Ale Availability: 12oz bottles Taste Expectations (Per GF): Rayon Vert is distinctly aromatic, effervescent and light in body. It is dry, crisp and refreshing with notes that are fruity without being sweet and has a toasty quality that is true to the period of pre-WWII Belgians. An ideal, full-flavored, everyday ale, it can be enjoyed year round. Arrival: January, 2012
Interestingly, Rayon Vert translates to Green Ray. It’s a rare optical phenomena that happens at sunset. It looks like a green ray shooting up from the sun. Caused by light refraction through the atmosphere. (The more you know right?) See image.
Green Flash Brewing (San Diego, California) made a financial statement to it’s distributors/retailers/consumers. NO RAISE IN WHOLESALE PRICING.
The brewery made a move to a new 45,000 sq ft facility, with more efficient equipment allows GF to keep prices as is. They also mentioned that they have developed more cost effective relationships with suppliers to help maintain price control.
We will hold prices constant for at least the next sixteen months, so our retailers can continue to grow their Green Flash business,” says Mike Hinkley, Green Flash Founder and CEO. “We are growing in a way that is smart and cost effective, and our team is excited to be able to craft exceptional beer at a consistent, reliable price point.
Dominique Friart, Administrator Deputy (C.E.O.) of St. Feuillien, visited Green Flash on a 2009 trip to the United States. Green Flash had collaborated with several U.S. breweries on special ales in recent years with great success, brews many Belgian-inspired ales, and has a great admiration for Belgian tradition. Mike Hinkley, Green Flash CEO, jumped at the chance to suggest the collaboration to Ms. Friart. After several conversations, both parties grew excited about the prospect of this brewing adventure.
A brewing date was scheduled for March 9, 2010. Over the months leading up to the brew, Chuck Silva and Alexis Briol, Green Flash and St Feuillien’s brewmasters, set out to create a brew that would bring together five generations of Friart Family traditional Belgian ale and the cutting edge and innovative brewing techniques used at Green Flash. Chuck Silva said, “Brewing with Alexis at St. Feuillien was a great honor, lots of fun, and I think we created a fantastic brew. This is a convergence of great Belgian tradition and Green Flash innovation.”