Wrestling Legend Eric Bischoff and his family have been home brewers since the ’90s. That is what prompted Bischoff to found Eric Bischoff Family Brewing. With just one beer on launch – Buffalo Bill Cody Beer, the Continue Reading →
Some “excitement” from the Bud Camp. New artwork/can/packaging design.
Press Release
ST. LOUIS (Aug. 3, 2011) — Budweiser, the iconic global beer brand, today revealed a new design, seen in its can and secondary packaging, that will roll out of Continue Reading →
You don’t get as big as MillerCoors without understanding the beer business. That’s why the company’s CEO Tom Long knows not to ignore the rise of craft beer. Long has been the CEO for a full month now, and is already Continue Reading →
Growing by shrinking? By now you have seen some small breweries (ok, craft breweries. True name but sounds pretentious) back out of some markets to meet local demand. I’m referencing Avery, Flying Dog, Dogfish Head, Allagash & more. Some breweries Continue Reading →
Liquid Hero Brewing is set to open in York, Pennsylvania this fall. Liquid Hero is the creation of Matt DePrato, Christian Quinlan, & Josh Hoke. It will be located on E. North Street in York, across from Sovereign Bank Stadium Continue Reading →
Wrestling Legend Eric Bischoff and his family have been home brewers since the ’90s. That is what prompted Bischoff to found Eric Bischoff Family Brewing. With just one beer on launch – Buffalo Bill Cody Beer, the brand has already been met with success.
The first order was for a mere 90 cases, and 18 kegs. In July, they shipped 273 cases. August will be even larger. Cody beer goes in to larger Wyoming distribution in the fall. [CodyEnterprise]
Some “excitement” from the Bud Camp. New artwork/can/packaging design.
Press Release
ST. LOUIS (Aug. 3, 2011) — Budweiser, the iconic global beer brand, today revealed a new design, seen in its can and secondary packaging, that will roll out of U.S. breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year.
The new can design is Budweiser’s 12th since Anheuser-Busch began offering its flagship brand in cans in 1936. The focal point of the design is Budweiser’s iconic bowtie, complemented by the time-honored Budweiser creed and Anheuser-Busch medallion.
“Budweiser’s success is rooted in aspects of the beer that will never change — a crisp, refreshing taste, an unwavering commitment to quality and the enormous pride we take in each batch,” said Rob McCarthy, vice president, Budweiser. “Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate.”
Budweiser’s new “bowtie” can and secondary packaging designs will be the global standard as the brand continues to expand internationally.
“This new visual identity is one of many steps in our quest to reinforce Budweiser’s role as a true global beer brand. Together with our unifying global creative idea, the new global packaging look and feel will reinforce Budweiser’s bond with consumers around the world,” said Frank Abenante, vice president, Brands, AB InBev.
Using the same design principles as the newly designed can, the redesigned secondary packaging will be used for all package configurations and emphasizes the Budweiser creed, which highlights the beer’s unique Beechwood Aging process and 135-year long commitment to quality. The packaging will also feature a “Quick Response” (QR) code that will better enable Budweiser to regularly communicate with consumers.
For more information about the new Budweiser packaging, key design elements and images, and background on the evolution of the iconic Budweiser can, click here.
About Anheuser-Busch
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit http://www.anheuser-busch.com
Quingenti Millilitre Series Debuts, Start Dipping Into Your Savings
[Update 8/4, 1:30pm] – Stone states over 3,400 tickets have been sold. Averaging 11 per person. Money goes to local charity.
Stone Brewing’s foray into barrel aging is making it’s debut. Release #1 -Ken Schmidt / Maui / Stone Kona Coffee Macadamia Coconut Porter Aged in Bourbon Barrels. How do you get a hold of it? Buy a $1 dollar ticket (money to charity) to get a chance to get a bottle. Estimated yield of these bottles – 500.
Future Quingenti Millilitre releases are slated to include:
– Dogfish Head / Victory / Stone Saison du BUFF Aged in Red Wine Barrels
– 2010 Stone Old Guardian Barley Wine Aged in Bourbon Barrels, the release of which will be tied to the forthcoming book, The Craft of Stone Brewing Co.: Liquid Lore, Epic Recipes, and Unabashed Arrogance (Ten Speed Press, 10/2011)
– Green Flash / Pizza Port Carlsbad / Stone Highway 78 Scotch Ale Aged in Scotch Barrels
– 21st Amendment / Firestone Walker / Stone El Camino (Un)Real Black Ale Aged in American Oak Barrels
Can’t wait to see how much these bottles will go for on Ebay. Info on tickets, stonebrew.com/500ml
Press Release
Escondido, CA | Aug 03, 2011 — Stone Brewing Co. is launching a new series of specialty beers dubbed Quingenti Millilitre. These limited release beers will be featured in cork-finished 500ml bottles, and will present a new tier in Stone’s award-winning lineup, encompassing beers that have been barrel aged, dry hopped, or otherwise made extra, extra special. First up? Ken Schmidt / Maui / Stone Kona Coffee Macadamia Coconut Porter Aged in Bourbon Barrels.
When San Diego homebrewer Ken Schmidt won the Stone March Madness Homebrew Competition & AHA Rally back in 2009, he was brought in to brew a scaled up batch on the Stone Brewing Co. system, along with Garrett Marrero of Maui Brewing Co. Unbeknownst to the world, the wizards at Stone had something else up their sleeve: the brewers squirreled some of the resulting beer away in bourbon barrels from Heaven Hill Distilleries. Now, some two years later, they are ready to unleash it in all of its glory.
The only problem? There’s not very much of it. As a result, Stone is initiating a drawing to impartially decide who can get their hands on a bottle. Starting today and continuing through August 16, fans can purchase $1 tickets–the proceeds of which will be donated to two local charities, the Escondido Creek Conservancy and Interfaith Community Services–which will enter them into a raffle for a chance to buy one of the 500 or so bottles that Stone is expecting the barrels to yield.
The lucky folks that are randomly selected at the end of the drawing will then have until September 18th to purchase and pick up their bottle in person from the Stone Company Store in Escondido. Full details of the drawing and tickets are available at http://www.stonebrew.com/500mL
*Thanks to Brown Paper Tickets for agreeing to waive their processing fees to allow the chosen charities to receive the maximum benefit!
Future Quingenti Millilitre releases are slated to include:
– Dogfish Head / Victory / Stone Saison du BUFF Aged in Red Wine Barrels
– 2010 Stone Old Guardian Barley Wine Aged in Bourbon Barrels, the release of which will be tied to the forthcoming book, The Craft of Stone Brewing Co.: Liquid Lore, Epic Recipes, and Unabashed Arrogance (Ten Speed Press, 10/2011)
– Green Flash / Pizza Port Carlsbad / Stone Highway 78 Scotch Ale Aged in Scotch Barrels
– 21st Amendment / Firestone Walker / Stone El Camino (Un)Real Black Ale Aged in American Oak Barrels
…and plenty more.
ABOUT STONE BREWING CO.
Stone Brewing Co. was founded in 1996 by Steve Wagner and Greg Koch in North County San Diego, CA. It is the 14th largest craft brewery in the United States and has been named “All-Time Top Brewery on Planet Earth” by BeerAdvocate magazine – TWICE! A recently announced $26.6M expansion plan (that includes a hotel among other lofty ventures) is underway, as are developments to become the first American craft brewery to open a brewhouse in Europe. Visit http://stonebrew.com for more information.
You don’t get as big as MillerCoors without understanding the beer business. That’s why the company’s CEO Tom Long knows not to ignore the rise of craft beer. Long has been the CEO for a full month now, and is already speaking about the importance of the booming craft sector. In 2008, the company did some internal consolidation in order to save money. That maneuver worked, and now it’s time to grow. That’s where craft beer comes in.
Organic growth in craft and imports and light beer is our ambition because our future earnings power will come from that growth more than from cost savings, and so that is the challenge of the business.
Last fall the company created Tenth & Blake, a subsect of Miller dedicated to craft brands and imported beer. The need to invest in the craft industry has become widely apparent.
Staunch small beer drinkers aren’t going to be thrilled with everything he says though. He’s betting on a brewery bubble, thinking there won’t be over 1,700 in the future.
“[There] will not always be thousands and thousands of tiny brands,” Long said, referring to the 1,700 brewers in the U.S. today. “Big brands will emerge, and they already have: Sam Adams and Fat Tire and others. Certainly Blue Moon fits into that category”
Miller still sees light beer as the money maker. Seems like this is simple. Big beer shipments down. Small beer shipments up. Evolve or lose. [LATimes]
Growing by shrinking? By now you have seen some small breweries (ok, craft breweries. True name but sounds pretentious) back out of some markets to meet local demand. I’m referencing Avery, Flying Dog, Dogfish Head, Allagash & more. Some breweries like Left Hand Brewing are not shipping all the brands to markets they are currently in in order to meet demands in others. This makes perfect sense. Small breweries are small businesses, and just because there is a demand for your product, doesn’t mean you can afford an expansion.
Washington Post Business makes a great point about this. This trend in beer is rising. While it sometimes occurs much to the chagrin of the drinker, it’s a good situation for the brewery. Distant markets are expensive to reach, and can ignore the local market. Flying Dog Brewing announced it was leaving 13 states in June, leaving Flying Dog in 33 states. Apparently more are on the way.
Flying Dog Chief Exec Jim Caruso wants to sell up to 70% of the brewery’s beer IN Maryland, DC, Virginia within 3 years. (Caruso says theres demand for it.) This is possible without an expansion by pulling out of more markets. The region already buys 50% of the beer annually. Anymore state pullouts might not last too long though. Caruso is mulling over an expansion in the neighborhood of 3-5x the current size. [WashingtonPost]
Before you go buy your next light beer at a Panthers game check this out. Foothills Brewing will be served at Bank Of America Stadium this season.
According to Charlotte Beer – you will now be able to enjoy Torch Pilsner, Salem Gold Blonde, Hoppyum IPA, and People’s Porter. Where in the stadium has yet to be determined. [CharlotteBeer]
Liquid Hero Brewing is set to open in York, Pennsylvania this fall. Liquid Hero is the creation of Matt DePrato, Christian Quinlan, & Josh Hoke. It will be located on E. North Street in York, across from Sovereign Bank Stadium (home of York Revolution Baseball.)
Some of the first beers to roll out include:
American Hero – Amber Ale
HeroWeizen – Hefe
Red Horn Ale – Irish Red Ale
Artwork here is for keg only at the moment. Landing page for the brewery liquidhero.com, and Facebook.