The sun is setting over Wild Heaven brewery in Avondale Estates. It’s finally turning cooler in the south, which is perfect “beer and bourbon” weather. But then again, what weather isn’t.
This beer collaboration wasn’t easy to come by. Bulleit Bourbon barrels have never really been available to the broker market. You couldn’t broker a few barrels to age your beer of choice. The whole project exists thanks to industry networking, planning, discussions with the distillery, and of course, your PR push. Remember, beer is as much sales as it is an art form.
There’s Bulleit/Beer cocktails and food from Chef Shay Lavi cooking outside, but I’m here for the beer.
Drawing on something I said in part one of this series. Years ago, possessing a bourbon barrel-aged beer in your cellar meant you were winning. Being good at brewing barrel-aged beer meant understanding where the beer and barrel came together in a unity of amazing flavor. That means making sure it and doesn’t fall flat with no barrel notes, or worse the barrel overruns it. “Not enough barrel aging” was the “too hoppy” 1-Star rating on Untappd of a decade ago.
That’s not the case with Wild Heaven 95 Shilling. It’s the balance of toasty caramel, and rich vanilla oak that blend together in a greater sum of the parts of the process. Exactly what it should be. This beer is an instant reminder of the well-made classics that got so many addicted to craft beer in the first place. Beer meets barrel extremely well with fresh Bulleit barrels for the win.
Josh Franks has been brewing at Wild Heaven for years. In my head, I’ve always thought of him as a quiet creative. A talented brewer that has neither a beard nor a cocky attitude. Franks worked hard creating 95 Shilling, and you can just see the pride beaming through his persistent humility as we talk about this new beer. “I can’t believe how this turned out,” he tells me, trying not to smile mid-sentence. “I was just shooting for it to be good.”
“For me, this is one of the more rewarding parts of what we do,” says Executive Vice President Sarah Young. “The more we can spread Wild Heaven around in front of more than just beer people, is always something we look for.” The list of local partnerships nearly doubled in just 2020 alone. To date, they have worked with Atlanta icons like Giving Kitchen, Mercedes Benz Stadium, The Fox Theater, 680 TheFan radio station, Atlanta Botanical Garden, Big Peach Running Co, CURE Childhood Cancer, Stuckey’s Corporation, and more. Basically, Young has been busy.
One thing I can tell you for certain. Not every bourbon barrel makes great barrel-aged beer, but after trying Wild Heaven’s and Bulleit barrel collaboration, Bulleit definitely does.
Standing here drinking this beer at the brewery’s bar, campfire smoke heavy cold fall air whips through the open garage doors. For a second it feels like a fun dream after the year we’ve all had. The excitement about beer releases has returned to me. I’ve missed this.
Wild Heaven and Bulleit created a great beer here, with a second creation just a week away. Not everything in 2020 is terrible.
Nearly 10 years ago, the craft brewing world was just a fraction of what it is now. IPAs were see-through and the more bitter they were, the better. Beer style guidelines were still very much a thing, and barrel-aged beers were gold. “Bourbon Barrel-aged” was all you needed to emit a Pavlovian-style response to the thirsty beer geek. It proved your street cred.
A lot has happened since those days, besides the obvious 10,000 brewery swell from coast to coast. IPA has gone through quite a few phases. Sour beer has made a big name for itself. Food and candy now have a near-permanent home in many brew kettles. Barrel-aged beer never went away, but feels a bit like it’s not the cool kid in school anymore.
At Wild Heaven in Atlanta, barrel-aging was never a trend, it’s something brewmaster Eric Johnson just did. Quite artfully, I might add. Hell, the brewery was at least 3-4 years into operations before releasing their first IPA because Johnson wanted intention as well as science to have roles in the beer’s creation. Not some trend mandate. Simply stated, doing something just to do it isn’t in his vocabulary (unless it’s drinking).
A Bourbon Opportunity
Bulleit Frontier Whiskey has become a household name in Kentucky Bourbon over the past decade. You’d be hard-pressed to find a bar that doesn’t have Bulleit on their shelf. If you were a brewer hoping to snag some wet barrels to throw your imperial stout into, you were out of luck. Years ago, founder Tom Bulleit told Beer Street Journal almost all of the distillery’s wet barrels were shipped to Scotland. Frankly, the idea of aging beer in Bulleit barrels seemed foreign to him at the time when we asked about it. Over the past year, that mentality has changed.
The distillery and the brewery incidentally share the same distributor in the Peach State, Georgia Crown. GC brought the barrel opportunity to Wild Heaven who eagerly agreed.
Other than collaborations with Guinness in 2019, this Bulleit and Wild Heaven creation is just the second barrel-aging collaboration that Bulleit has done (that we know of).
It’s 2020, and you COULD throw everything from chicken wings to gummy bears in a Bulleit barrel, rip off some throwback 90’s cartoon artwork, and call it a day. Again, that’s not Eric Johnson’s style, and probably not Bulleit’s either. “I wanted to go with beers that would really compliment the wood and the original spirit,” Johnson says.
Two beers are born out of this collaboration, using both Bulliet 95 Rye and Bulleit Bourbon barrels. Each one a classic beer style crafted to express what beer and bourbon can create together. “I liked the idea of pairing a big Scotch ale that featured dried dark fruits, smoky peaty notes, and hints of molasses with the warm spiciness with the Rye barrels.” The original bourbon barrels were home for months to an imperial stout that leans hard into rich chocolate and coffee.
“That one drinks like vanilla chocolate milk and is just downright dangerous,” Johnson adds.
The first of the two releases is 95 Shilling, aged in Bulleit Rye. 16-ounce cans and very limited draft debut this week.
437 Miles South Imperial Stout (the distance from the brewery to the distillery), aged in original Bulleit Bourbon debuts in December.
This is part one of a two-part series on collaboration. Image: David Cone Films
Wild Heaven Haven Sent
Atlanta’s Wild Heaven Craft Beer has an appropriately named beer release this weekend – Don’t Stand So Close To Me.
Perfect for social distancing, Don’t Stand So Close to Me is a Vienna Lager, brewed with Saaz and Hallertau hops.
Georgia now has a shelter in place order, but both brewery locations will be open for beer-to-go, and food at their West End location. Free to every person WITHOUT purchase is a bottle of brewery made hand sanitizer.
Wild Heaven Don’t Stand So Close to Me is available in 16-ounce cans for your quarantine drinking pleasure.
Style: Vienna Lager
Hops: Saaz, Hallertau
Availability: 16oz Cans.
Nationally, breweries around the United States are either being ordered to close their taprooms or making the choice to temporarily close in the wake of the Covid-19 virus outbreak. Most of these breweries are keeping on a limited amount of staff to cover beer and food to-go options
In the southeast, very few breweries and brewpubs have announced closures due to Covid-19 spread.
Atlanta, the most densely populated city in Georgia with a strong list of breweries, restaurants, and bars is expected to announce widespread citywide mandated closures across the city and Dekalb County.
Jason Santamaria, co-owner of Second Self Beer has been weighing the options for his brewery for days now. “We are already closing the brewery for St. Paddy’s Day, so we don’t inadvertently draw a large crowd,” he says. As of today, the brewery has shifted production to one shift, and closed the taproom, only offering curbside beer to-go.
Nick Purdy of Wild Heaven, which has a taproom in Avondale Estates, Georgia and a brewery/taproom on Atlanta’s Westside has been taking precautions but knew a government announcement was coming. Ahead of the city’s formal announcement, Purdy tells Beer Street Journal, “While we’ve been open with careful protocols, it’s not surprising that a temporary closing of gathering places would make sense. Wild Heaven has been preparing a new pickup option for our West End location, with food, beer, and coffee available. In Avondale, we’ll offer Beer-To-Go.”
Bold Monk Brewing, a beautiful new brewpub on Atlanta’s Westside, along with sister brewpub Max Lager’s and White Oak Kitchen have closed their doors for the time being and furloughed 170 staff members. Owner John Roberts told us that he’s working on a beer and food take out plan.
Decatur, Georgia’s Three Taverns Brewery has shuttered their beer parlour only offering to-go beer, as well as Monday Night Brewing (both locations), and Atlanta Brewing. Northeast in Athens, Terrapin Beer Company and Creature Comforts have both closed their taprooms as well.
Famed beer bar Brick Store Pub has closed, evaluating a reopening day by day. The owners have set up GoFundMe account to help the staff that isn’t working right now: https://www.gofundme.com/f/brick-store-pub-staff.
Georgia Governor Brian Kemp has not issued a mandate that the state’s bars and restaurants should close, as of Monday evening.
Atlanta Mayor Keisha Lance Bottoms has signed an executive order that limits occupancy of restaurants, bars, gyms, cinemas, clubs, and other public gathering spots to no more than 50 people.
Atlanta is home to thousands of bars, restaurants, and coffee shops, and nearly 20 craft breweries.
Wild Heaven Citrus EDB (Emergency Drinking Beer), the third iteration of their #1 bestseller Emergency Drinking Beer, is hitting shelves. In our opinion, this is the best edition yet.
In 2015, the Avondale Estates, Georgia based brewery released EDB, a pilsner (using creative license) beer brewed with lemongrass, sea salt, and a touch of grapefruit zest. The intent was to create a crisp and refreshing beer with the versatility for any situation. Wild Heaven was overwhelmingly successful with this venture, as EDB has quickly become the brewery’s #1 seller.
When brewer and co-owner created EDB, he wanted a beer that was versatile in any situation. What he soon came to learn was Emergency Drinking Beer is a great palette for flavors like Watermelon (debuted in 2018) and now a heavy dose of citrus.
Citrus EDB features fresh lime juice, white grapefruit, and ruby red grapefruit juice. Some folks out there hate it when beers are described as “crushers” but you’re going to have to deal with it. Citrus EDB is one hell of a crusher. The lime and grapefruit make the beer bright with a touch of tart “zing” that compliments any food you can throw at it and would partner perfectly with a shorty of tequila. It’s the fastest we’ve killed three cans of beer that didn’t involve a funnel.
Wild Heaven Citrus EDB is available as a winter seasonal in 12-ounce cans and draft. Look for Berry EDB, and Tropical EDB later this year.
This upcoming NFL season, Mercedes Benz Stadium, home of the Atlanta Falcons is set to sell $5 dollar craft beers. Rumors swirled as to what brewery was selected for the honor. Hailing from nearby Avondale Estates, Wild Heaven ATL Pale Ale is ready to fly.
This fresh new pale ale is described by co-founder Eric Johnson as “light, crisp beer that is easy to enjoy for drinkers new to craft beer with enough body and flavor for the craft beer lover.” The 5% alcohol by volume beer will debut in the stadium for the first home game against the Carolina Panthers.
“We are honored to make this beer for fans in Atlanta. Beer is the drink of the people and we’re excited that this collaboration can bring craft beer to tens of thousands of new fans in a thrilling environment,” – Wild Heaven Beer co-founder Nick Purdy.
Atlanta designer Bart Sasso of Sasson & Co. created the artwork for Wild Heaven ATL Pale Ale and reimagines Sasso’s famous “ATL Hold It Down” imagery.
At the moment, 16-ounce cans of ATL Pale Ale will only be found at Mercedes Benz Stadium. The brewery plans to bring it to distribution in the near future.