Mike’s Hard Lemonade
Mike’s Hard Jumps in the Cider Game
Another new product for Mike’s Hard Lemonade will be their new Mike’s Hard Smashed Apple Cider. The natural cider comes in two varieties: Crisp Apple featuring a juicy, tart flavor and Classic Dry, a more traditional cider. Each are fermented with crisp Washington apples.
Style: Hard Cider
Availability: 12 oz bottles, 16 oz cans
Arrival: Coming soon
Mike’s Hard to Dabble in Beer
Mike’s Hard Lemonade Co. has entered into the beer and cider categories with Mike’s Authentic Shandy and Mike’s Hard Smashed Apple Cider. The first of the two, Mike’s Authentic Shandy, is a mix of Mike’s Hard Lemonade and golden lager.
“Making a stirring debut in the world of beer, Mike’s Authentic Shandy starts with real Mike’s Hard Lemonade then adds crisp golden lager to make the world’s most refreshing shandy, a perfectly blended, sessionable beverage experience. Rather than adding lemon flavoring to beer, Mike’s mixes in its very own Hard Lemonade to guarantee a taste that holds true to the original shandy blend served in pubs and bars around the world.”
Style: Shandy
Availability: 12 oz bottles
Arrival: Coming soon
4.2% ABV
Mike’s Hard Lemonade Launching Black Cherry, Tallboys, Ad Campaign
Mike’s Hard Lemonade is launching a new multi-million dollar national marketing campaign this summer. Some of the TV spots are already airing. This new push is described in a recent press release as “a return to the roots of irreverent authenticity.” Below are some of the new video ad campaigns coming this summer.
