Heineken NV

Posted in Heineken NV, Newcastle, Videos

A Look At Newcastle’s New National TV Spots [Videos]

Newcastle Brown Ale announced to they are launching a new national campaign dubbed “No Bollocks.”  Each spot is filmed on Location in Newcastle, England.  The brewery describes their approach in today’s press release:

“With this campaign we are going to be very honest with our consumers. Our guys know it when they are marketed to, so we believe it’s time for a beer brand to give it to them straight, just like their best mates would do,” said Charles van Es, brand director, Newcastle Brown Ale. “The people of Newcastle, England — Geordies — don’t take themselves too seriously, love a good joke, and most importantly, they tell it like it is. Our ads celebrate these traits by using a no-nonsense approach, where we are not over promising anything.

Below are the new national spots.  #1 “Brewer”

#2 “Schooner – Believe”

“Schooner – Glass”

Posted in Asahi Brewing, Beer News, Carlsberg, Heineken NV, StarBev, Tsingtao Brewery

StarBev Sale Could Be $3 Billion

CVC Capital Partners Ltd, a British private equity firm that owns Formula One is currently considering the sale of StarBev.  StarBev is based in the Czech Republic, and brews 16 brands including Staropramen.   Three big beer players have apparently approached StarBev, including Kirin, Asahi Group, and Anheuser-Busch InBev.  Ironically, AB sold that same business to CVC back in 2009.  In that 2009 deal, AB retained the rights to purchase the company back, should CVC decide to sell.

Other Suitors

The list of interested parties don’t stop there.  Rumors are that Turkish brewer Anadolu Efes Biracilik & Malt Sanayii A.Åž., SABMiller, Heineken, Tsingtao and Carlsberg could also want StarBev.  The Wall Street Journal mentioned yesterday that the sale could come in as high as $3 billion.  [Bloomberg]

Posted in Beer News, Heineken NV, Newcastle

Newcastle Founder’s Taps In Atlanta

Newcastle’s newest brew- Founder’s Ale has arrived stateside, and in Atlanta.  Initial tappings in the Atlanta metro area are Taco Mac (the second beer of the month this month.)  This Thursday, get a Newcastle Founders glass with purchase.  Look for it on draft in more establishments in the metro area this month.

Founder’s joins Werewolf & Winter IPA in the brewery’s seasonal release lineup.  The limited release series is currently only available in Atlanta, Chicago, Boston, Denver, Las Vegas, Minneapolis, Phoenix, California, Virginia, North Carolina, & South Carolina.  Draft only, with 12oz bottles hitting stores in February.

Only one Limited Edition is special enough to bear the name Newcastle Founders Ale. The name, like the star on its label, is a tribute to the heritage of the five founding brewers of Victorian-era Newcastle. Its nutty brown color, light-bodied flavor and malty dry, bitter finish will make you as proud of our heritage as we are.

Style: English Bitter
Taste Expectations:
Availability: 12oz bottles (6/12pks) Draft.

4.8% ABV

Posted in Beer News, Heineken NV, Newcastle

Newcastle Founders’ Ale Now Available

Newcastle’s newest brew- Founders’ Ale has arrived stateside.  Founders’ joins Werewolf & Winter IPA in the brewery’s seasonal release lineup.  The 12oz bottles are arriving nationwide starting at the end of the month, with draft in select cities.

Only one Limited Edition is special enough to bear the name Newcastle Founders Ale. The name, like the star on its label, is a tribute to the heritage of the five founding brewers of Victorian-era Newcastle. Its nutty brown colorlight-bodied flavor and malty dry, bitter finish will make you as proud of our heritage as we are.  Available for the first time in the U.S., Newcastle Founders’ Ale is a full-bodied, drinkable brew with dry, hoppy and roasted flavors. The classic Bitter ale is balanced by subtly sweet aroma notes of caramel and fruit with a short, clean finish.

“The iconic five-point star on our label recognizes the five founding breweries of Newcastle, and this beer further celebrates the legend of our original, hard-working Geordie brewers and patrons,” said Charles van Es, brand director Newcastle Brown Ale. “With Founders’ Ale we are answering consumer demand by offering all of Newcastle’s Limited Editions nationally in 2012, giving everyone a chance to enjoy a bit of authentic English history.” 

Style: English Bitter
Hops: Styrian Goldings
Taste Expectations:
Availability: 12oz bottles (6/12pks) Draft.

4.8% ABV, 20 IBUs

 


Posted in Beer News, Heineken NV

Heineken Buys 918 Pubs

Heineken NV has just purchased 918 pubs across Britain.  The Galaxy Pub Estate purchase is worth  $646 Million (US dollars).

The pubs that Galaxy owns are already managed by Heineken’s subsidiary Scottish & Newcastle. Heineken says it plans to combine the Galaxy properties with 462 other bars it owns in Britain, making it one of the country’s largest pub owner and operators. Heineken said the properties purchased had an operating profit before depreciation and amortization of 52.3 million pounds ($82 million) over the last 12 months.

Heineken will take a charge of 28 million pounds ($44 million) in the fourth quarter for terminating leases and other costs associated with the acquisition.

Recently Heineken announced they were bringing Noche Buena in the United States.

[HuffPost]

 

Posted in Beer News, Heineken NV, Newcastle

Newcastle Launches British Style “Winter IPA”

Newcastle just announced the launch of Winter IPA, the newest offering in its Limited Edition series.  Winter IPA joins Werewolf, and soon to be Founder’s Ale in the series Newcastle states Winter IPA  is a salute to original British IPAs and “stays true to the original, subtly hopped recipes of traditional 18th century India Pale Ales.”

Flavor?
Per Newcastle: Marked by a strong hop aroma and a zesty character with hints of malt, Winter IPA features just a touch of sweetness to offer a delicate and creamy mouthfeel. Pouring a seductive copper color, the brew offers subtle caramel notes, a full body and a balanced finish.

Style: English IPA
Hops: Super Stryrian Golding

Availability: 12oz bottles, Draft. Nov-Jan, 2012

5.2% ABV, 28 IBUs

[PressRelease]

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Posted in 21st Amendment Brewing, Anchorage Brewing Company, Beer News, Boulevard Brewing, Brooklyn Brewing, Crooked Stave, Deschutes Brewing, Firestone Walker Brewing, Goose Island Brewing, Heineken NV, Lost Abbey, Nebraska Brewing, Odell Brewing, Short's Brewing, Sixpoint Craft Ales, Stillwater Artisanal Ales, Stone Brewing Co., Unibroue, Weihenstephaner, White Birch Brewing

Draft Mag’s Top 25 For 2011 (Already)

Some are questioning the prematurity of the – best of 2011 list. (Just the first week of November still right? My rent check still hasn’t cleared.)  Either way, here is the list.  One thing to note, beer – especially craft beer, is about as opinionated as a presidential election.  Be sure to head over to the full article for the full story.

Goose Island – Pepe Nero
Firestone Walker – Abacus
Brooklyn Brewing – The Concoction
Nebraska Brewing – Hop God
New Belgium – Le Terroir
Stone Brewing – Sublimely Self Righteous
Weihenstephaner -Original Premium
Aspall – Dry English Draft Cider
Boulevard/Deschutes – Collab #2 White IPA
Anchorage Brewing – Bitter Monk
De Musketiers – Troubadour Magma
Odell Brewing – Friek
21st Amendment – Hop Crisis
Heineken – New Castle Brown
Crooked Stave – W.W.B.R.
Lost Abbey – Red Poppy
Koningshoeven – La Trappe Isid’or
Unibroue – Quelque Chose
Sixpoint Craft – Sweet Action
Shorts – The Gambler
Almanac Beer – Summer 2010
Stillwater/The Brewer’s Art – The Debutante
White Birch – Tavern Ale

[DraftMagazine]