Posted in Cool Stuff, Guinness

Guinness Builds An Underwater Bar In A Submarine

How about a bar underwater?   Guinness did it.  A London based architecture firm Jump Studios renovated the interior of an old submarine to create an undersea bar.   The idea is build around the Guinness branding “Alive Inside.”

The engineering result is obvious.  A freaking cool underwater beer bar.  The winner(s) that got to party under the sea with Ariel and Sebastian came from 250th celebration of celebration a few years ago.  As you can see in the image below, Jump Studios sculpted seating and tables into the space, while maintaining the underwater feel.

The first ever Guinness Deep Sea Bar, which recently plunged the depths of the Baltic sea in the Stockholm Archipelago… The solution was a fluid concept, constructed from GRP (glass reinforced plastic), that captures the feeling of being ‘immersed in a dynamic, flowing experience’.

We worked alongside carpentry and engineering specialist Nicholas Alexander on the construction of the interior, which had to meet stringent marine specifications on matters such as ventilation and fire safety, while also satisfying the operational requirements of the submarine.

The winners were flown to Belgium and then plunged to the bottom of the Baltic Sea.

Below: The pimp interior.

More from the side.

Posted in Cool Stuff, Guinness, Videos
Posted in Event Pics, Guinness

Guinness Perfect Pour Contest 2012 Atlanta [Pics]

Last night was rowdy to say the least.  Where did I spend my evening?  At the 2012 Atlanta Guinness Perfect Pour Con  Competitors from some of the city’s best bars came out to compete, in a bracketed, single elimination style Guinness pour off.  Bartenders were dropped 2 per round due to “pour fouls” like: overflowing pour, excessive bubbles, too much head, not enough, or getting taps caught in the pour.  Two expert judges scrutinized each pint, eliminating those little screw ups that keep that Guinness pint from looking its best.  Hi five to everyone moving slow after a night of Guinness & car bombs.

Competitors included:  Tilted Kilt, Pub 71, Donovan’s, Ri Ra, Taco Mac, The Fred Bar, Cheeky, Limerick Junction, Olde Town Tavern, Meehan’s, Old Blind Dog, Fado, Wild Wing, Padriac’s, The Nook, Stout, Buckhead Saloon, Tap, & more…   The 2012 winner?  Ri Ra!  Below are pics from the event.


Posted in Guinness

Guinness Teams Up With Pro Bowl

Press Release from Diageo/Guinness…

NEW YORK (September 2011) – The country can finally proclaim that it’s football season and one thing is certain–the fans are ready. There are fans of the game, and then there are fans that change the game. To pay tribute to those bold fans who display an elite amount of character, confidence and conviction, GUINNESS® and the Pro Football Hall of Fame today announce their 2011 season partnership and their search for the game’s boldest fans.

With more than 250 years of history and a distinct taste, GUINNESS is known for being the bold choice when choosing a beer on game day. As such, the brand’s partnership with the Pro Football Hall of Fame aims to celebrate those bold fans that demonstrate their unwavering team loyalty, passion and commitment each fall. Whether through its Facebook bronzing application or the grand prize trip to Indianapolis, GUINNESS and the Pro Football Hall of Fame will honor fans everywhere that have made extraordinary contributions to better the football fan experience.

“The Pro Football Hall of Fame features some of history’s most iconic athletes, yet the game involves more than the players themselves,” said Doug Campbell, GUINNESS Brand Director. “This partnership lends itself to recognize those bold individuals who stand out from the crowd and immerse themselves into the action. These are the fans that GUINNESS wants to uncover and honor.”

Between now and October 31st U.S. residents, who are at least 21 years of age at the time of entry, can visit to make their case for why they are one of the country’s boldest fans. Up to ten grand prize winners will be chosen based on their ability to prove their passion for the game, demonstrate their dedication to their team and convince the judging panel of legendary Pro Football Hall of Famers that their excitement is contagious.

“Every year the Pro Football Hall of Fame welcomes a new class, each inductee possessing qualities that differentiate him from the one before,” said George Veras, President, Pro Football Hall of Fame. “This search will be no exception. Each candidate will undoubtedly be unique and certainly possess a boldness that is comparable to none–a characteristic for which GUINNESS is known.”

“It’s the type of fan who plans the ultimate tailgate or the designated driver that makes sure everyone gets home safely during the playoffs,” Campbell continued. “These are the types of bold fans Guinness is searching for.”

Selected fans will be honored, receiving their own bronze bust at Guinness’ unveiling ceremony in Indianapolis, and will be given the opportunity to attend the Pro Football Hall of Fame Class of 2012 Selection Show, airing live Saturday, February 4, 2012 on the NFL Network.

New this year and as part of its partnership, GUINNESS opened a unique and special exhibit within the Pro Football Hall of Fame, dedicated to showcasing football’s boldest fans. As memorable icons of the sport, the brand honors these fans in much the same way that the Hall of Fame recognizes football legends, record holders and league MVPs.

With the first kickoff approaching, GUINNESS expects this season to be nothing short of bold moments on the field and bold fans in the stands. Whether you’re the fan who lives for Sunday or the one who defends your team at a rival’s tailgate, GUINNESS reminds everyone to celebrate responsibly and to always drink in moderation.

For more information, official rules and to find out how you can bronze yourself using Guinness’ Facebook application, visit


GUINNESS® enjoys a global reputation as a uniquely authentic Irish beer and the best-selling stout in the world. Famous for its dark color, creamy head and unique surge and settle, this distinctive beer has been brewed at the St. James’s Gate brewery in Dublin, Ireland since 1759. Over 10 million glasses of GUINNESS beer are enjoyed every single day around the world, and 1.8 billion pints are sold every year. GUINNESS is available in well over 100 countries worldwide and is brewed in almost 50. Also from the makers of GUINNESS, SMITHWICK’S, Ireland’s oldest and best selling ale and HARP Lager, whose name pays tribute to the GUINNESS logo and the national symbol of Ireland. Additional information about GUINNESS can be found at

About the Pro Football Hall of Fame

Located in Canton, Ohio, the birthplace of the National Football League, the Pro Football Hall of Fame’s mission is to honor individuals who have made outstanding contributions to professional football; to preserve professional football’s historic documents and artifacts; to educate the public regarding the origin, development and growth of professional football as an important part of American culture; and to promote the positive values of the sport. For more information, please visit; @ProFootballHOF on Facebook and Twitter.


Celebrating life, every day, everywhere.

Posted in Guinness

Guinness Fans, Black Lager Goes Nationwide

Come this September, if you don’t already have it you will.  Guinness Black Lager will launch all across the United States.

From the press release:

“With Guinness Black Lager we really wanted to build on all the elements that people love about Guinness.  We take immense pride in the quality of our product and ensured that we built on the Guinness legacy when creating this distinctive and refreshing lager. I have no doubt that Guinness and lager fans alike will enjoy this unique tasting new lager,” said Guinness Master Brewer Fergal Murray.

Style: Euro Dark Lager

Availability: 11.2oz bottles

Taste Expectations:  Per Guinness: Light and crisp with a subtle hint of malt, and a slight hop finish.

4.5% ABV


Posted in Guinness, New Releases

Guinness Foreign Extra Stout Hitting Atlanta

Atlanta is a test market for this rollout by Guinness Ltd. (Dublin, Ireland.) The only other test market is New York.  Actually fairly interesting if you think about it.

Honestly, I don’t have a lot of details on Foreign Extra Stout – pulling info from a interview with Guinness president on Beer Advocate

“Craft is a huge opportunity for us. We are the original craft beer, but we haven’t marketed ourselves that way and that’s going to change. GES [Guinness Extra Stout] has been growing for us single digits without much focus or attention other than putting it in craft sets. So there’s more opportunity there. The second piece we’re looking at doing is bringing in Guinness Foreign Extra Stout, which got an A- on We are currently testing that in New York and Atlanta. We’re looking to roll that out. It has a higher ABV of 7.5 and a hoppier taste, and so it plays right into those types of craft beers.”

Availability – Arriving in Atlanta today – 5/14.   Year round brew. Atlanta is a test market for this beer.

7.5% ABV

Posted in Beer Backstory, Guinness

St Paddy’s Spotlight – Guinness

It’s St. Patrick’s Day! In honor of this alcoholic holiday, I thought I would feature what is probably the most well known beer on a day like this – Guinness.  Craft or no craft, this is one beer that’s hard to ignore.

Guinness was started by Arthur Guinness in 1759, in Dublin, Ireland.  Fun fact- the St. James’s Gate Brewery is actually under a 9,000 year lease at £45 per year.  By 1838, St Jame’s Gate was the largest brewery in Ireland, and almost 100 years later in 1914, the largest in the world.  In 2010, it has lost the title of largest brewery, but St Jame’s still lays claim to the largest stout brewer on the planet.  Guinness Brewery is large not only in volume but also in size.  At various times in its history, it’s owned almost 70 acres of land, buildings that housed employees, and streets.  Guinness has even produced its own power at one point.

The Irish Dry Stout that we have come to know, is based on English Style Porters that originated in 18th Century England.  Roasted barley gives it the toasted flavor. The creamy mouthfeel comes from nitrogen, which is infused into the beer under much higher pressures than regular beers, and separated out at the pour.  Guinness is made with water, barley, hops, and yeast.  Something that you might not know is that this stout is also treated with Isinglass finings, a substance that is obtained from dried bladders of fish.  It is used to clarify the beer.  (Removing the suspended materials.) Lots of craft beers these days are unpasterized, unfiltered, and even bottle conditioned, Guinness however, is pasteurized and filtered  Ever opened a can or bottle of Guinness and heard a hissing bubbling noise?  That’s the nitrogen “widget” blowing the gas through the beer, fluffing it up, creating the creamy head.

There is a lot of history surrounding Guinness and St. Jame’s Gate Brewery.  I could go on for another page, but hey – it’s St. Paddy’s Day.  Drink up!


Guinness is  4.2% ABV, and just turned 250 years old!