In a current world of big beer acquisitions, this purchase is definitely a new one. A Canadian brewery has purchased one of America’s most well known – Fort Collin’s Brewery.
Red Truck Beer Company started in 2005 by Mark James. He delivered kegs of Red Truck Lager in his 1946 Dodge Truck in Vancouver, British Columbia. The brewery has grown to produce 20,000 barrels of beer annually, currently distributed throughout British Columbia and Alberta.
James has been looking for a place in the U.S. to produce beer stateside. The ownership at Fort Collins is not commenting on their decision to sell.
“We could see that Fort Collins was the epicenter for first class brewing in the US. There is an amazing community of brewers and connoisseurs here and we are excited to become a part of the community.” – Mark James, Red Truck Beer Company
Poutine in Fort Collins.
Red Truck is building/retrofitting what they call the “Truck Stop,” which will serve their beer as well as their favorite food selections. Among those is Canadian favorite, poutine (French fries, cheese curds, & gravy). The beer lineup includes flagship beers: Red Truck Lager, Red Truck Ale, Red Truck IPA, and seasonal Red Truck Golden Ale.
Red Truck Beer Company tells Beer Street Journal that currently they have purchased the building and equipment at 1020 E. Lincoln Ave in Fort Collins, known stateside at Fort Collins Brewery. This is where is gets a little complicated. Red Truck has applied for a federal brewing license and has retained Fort Collins local RB+B Architects for a redesign.
The complication? Red Truck is aggressively exploring contract brewing opportunities elsewhere in order to keep the current staff of Fort Collins Brewery employed. This piece of the puzzle is up in the air.
Red Truck Beer Company’s Fort Collins, Colorado grand opening is planned for Spring, 2018. The financial details of the transaction have not been disclosed.
Fort Collins Brewery will undergo a large rebrand in 2016. The updates extend to not only the artwork but some of the recipes as well.
Artists local to Fort Collins Kelsey Knobel and Aubrey Inzer has been working on the brewery’s updated artwork, one of which is teased in the above artwork. The duo have attempted to bring the beer and brands to life in the artwork.
“Kelsey’s ability to capture the spirit and essence of our upcoming lineup was integral for the rebrand. Meanwhile, Aubrey was able to take those illustrations and cohesively create a look and feel that reflects who we are. She was able to come up with a minimalistic style and a retro vibe that pulls everything together” – Co-owner and general manager Tina Peters
Today the brewery has revealed branding of the brewery’s cans – Red Banshee, and Major Tom’s. Fort Collins Shot Down (Chocolate Stout) and Far Away (IPA) are both brand new releases.
The new branding will appear in spring, 2016
Fort Collins Brewery is launching in the state of Arizona. The brewery has partnered with Young’s Market Company of Arizona and FCB’s Brand Builder, David Lamberti.
The state can expect Fort Collin’s year round lineup, and select seasonal, and the Brewer’s Lunch Box a variety pack.
“Arizona’s thriving craft beer culture made for FCB’s expansion into the state a great opportunity,” said FCB’s General Manager Tina Peters. “With the right relationships in place we’re excited to get the FCB brand into the hands of our neighboring state.”
Fort Collins was established in 2003.
A video of brew day for the 2012 Fort Collins Collusion brew 2012. The beer – brewed with honey & Colorado snow, is a collab between Equinox, Fort Collins, Pateros Creek, Crooked Stave, New Belgium, Coopersmith’s, Odell, & CB Potts.