BOSTON,MA – Samuel Adams announced the first ever recipients of its Samuel Adams Brewing the American Dream® Experienceship, a new mentoring opportunity offered as part of the Samuel Adams Brewing the American Dream philanthropy program. The recipients of theExperienceship, San Francisco-based brewer Jim Woods of MateVeza and Rochester, NY-based brewing partners Chris Spinelli and Jon Mervine of Roc Brewing Co., will have the opportunity to visit the Samuel Adams Boston Brewery and meet one-on-one with employees from the Samuel Adams team on a range of brewing and business topics.
The Samuel Adams Brewing the American Dream program provides small business owners with the essential ingredients (e.g., microloans, valuable exposure to business counseling and networking opportunities) to become financially independent and see their American dreams come true. The program is available to craft brewers nationwide as well as food, beverage, and hospitality small business owners in New England, Lehigh Valley, PA, Ohio, Chicago and New York City. The goal of the craft brewery component is to support small brewers who are facing the same hurdles around starting or expanding their microbrewery that Samuel Adams Founder and Brewer Jim Koch faced when he first started.
“At its core, the culture of brewing and drinking craft beer celebrates camaraderie, collaboration and an independent minded spirit,” said Samuel Adams Founder and Brewer Jim Koch. “We expanded the Brewing the American Dream program in this same vein, in the spirit of helping fellow craft brewers. I’ve never forgotten how hard it is to get started, and how many barriers to entry there are in the business of brewing. MateVeza and Roc Brewing Co. make delicious beers — and the brewers themselves are extremely talented. I’m thrilled to be able to support and mentor them through the Experienceship and watch their breweries grow.”
Twenty-seven years ago, Jim dreamt of starting a brewery but lacked the means to make that happen. He applied for several bank loans, but was turned down for each. With a determination to handcraft beer with a constant eye on quality and taste, Jim brewed his first batch of Samuel Adams Boston Lager® in his kitchen. He hand bottled and hand delivered the beer bar-to-bar and retail-to-retail shop. About 10 years later, Samuel Adams began its American Homebrew Contest®, which Jim envisioned as a springboard for other aspiring homebrewers to turn their passion for beer into successful businesses. Now, Jim is helping passionate brewers who have taken the next step from homebrewing to microbrewing by launching the craft brewer extension of the Samuel Adams Brewing the American Dream program and the Experienceship.
Offered exclusively to craft brewer beneficiaries of Samuel Adams Brewing the American Dream, theExperienceship was created to provide support across communications, branding, marketing, packaging, creative, legal, and sales and distribution-related issues.
“There’s real life experience and book experience, but nothing trumps learning from the experiences of people who have actually lived our dream,” said Roc Brewing Co. co-founder Chris Spinelli. “We recognize that we’re both young and we’re excited at the chance to ask questions and learn first-hand from those who live and breathe the craft brew culture.”
“I have never doubted the power of passion and a good idea, but I have come to realize the importance of execution,” said Jim Woods of MateVeza. “The greatest thing about the craft beer movement is the people behind it. This is a complicated industry, and gaining the tools and expertise necessary to bring MateVeza to the masses is truly a dream come true.”
Recipients of the Samuel Adams Brewing the American Dream Experienceship will have the opportunity to:
· Receive coaching from various employees of The Boston Beer Company & the craft beer industry (functional areas can include finding and buying ingredients , quality assurance, graphic design, accounting/finance, legal, marketing, sales & distribution among others)
· Visit the Samuel Adams Boston Brewery and meet with Samuel Adams brewers
· Participate in “Negotiation and Selling Skills” classes taught by The Boston Beer Company’s trainers
· Receive financial support to exhibit at industry events and expos
To learn more about Samuel Adams Brewing the American Dream and the Experienceship, please visitwww.samueladams.com/btad.
THE BOSTON BEER COMPANY BACKGROUND
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager®, and it helped catalyze what became known as the American craft beer revolution.
Today, the Company brews more than 30 styles of beer. The Company uses the traditional four vessel brewing process and often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. It passionately pursues the development of new styles and the perfection of its classic beers by constantly searching for the world’s finest ingredients. While resurrecting traditional brewing methods, the Company has earned a reputation as a pioneer in another revolution, the “extreme beer” movement, where it seeks to challenge drinkers’ perceptions of what beer can be. The Boston Beer Company strives to elevate the image of American craft beer by entering festivals and competitions the world over, and in the past five years it has won more awards in international beer competitions than any other brewery in the world. The Company remains independent, and brewing quality beer remains its single focus. While Samuel Adams is the country’s largest-selling craft beer, it accounts for just under one percent of the U.S. beer market. For more information, please visit www.samueladams.com.
Sam Adams is introducing a small batch series of ales, starting with the above – Tasman Red. The series will feature limited edition brews, presumably from experimental batches, and previously draft only brews.
This wily red IPA gets its character from the Tasmanian hops that are full of grapefruit, pine, and earthy notes creating a bold flavor that threads throughout the taste. The hops are balanced by a core of roasty malts that give this brew body and richness with hints of toffee. This flavorful brew is rounded and smooth with a dry citrusy hop finish.
At Sam Adams we love experimenting. This series of limited edition brews represents some of our favorite small batch creations. Batch No. 1
Hops: Topaz, Galaxy. Imported from Tasmania.
Malts: Two-Row Harrington, Metcalfe, Copeland Pale, Special B, Caramel 60, Roasted Dehusked malt
Availability: 22oz bombers, Draft
Just a week ago I mentioned Sam Adams Black & Brew was going to make a draft appearance. Add bottles to that too. Sumatran coffee stout coming at ya…
Our Coffee Stout is a full-bodied, rich stout that supports the espresso character of the coffee. We use 1.5 pounds of Sumatran coffee per barrel. Rich and toasty, the flavor leads with coffee and follows with underlying nots of chocolate, caramel & dark fruit. Cheers!
Availability: 12oz bottles, Draft
A new edition to Sam Adam’s Barrel Room collection is 13th Hour Stout. Sam Adams Barrel Room series features small-batch, experimental brews. Each of the beers tout the use of an experimental yeast/bacteria strain that the brewery developed called “Kosmic Mother Funk.” The beer is then aged in Eastern European barrels used for making brandy. There are currently 3 beers in the series – New World Tripel, American Kriek, and Stony Brook Red.
The 13th Hour is the Witching Hour, AND A TIME WHEN STRANGE BREWS CAN OCCUR.
With 13 ingredients, we combined the roasted chocolate and coffee notes of a stout with the complex spicy character of a Belgian-Style ale aged in oak for a dark, robust, and bewitching brew.
One of our brewers’ favorite places to experiment is in the barrel room at our Boston Brewery. It’s here that each of our Samuel Adams Barrel Room Collection brews was born.
Style: Imperial Stout (Belgian)
Availability: 25.4 oz bottles, corked & caged. Limited availability.
Arrival: Unknown, 2011.
Lightship was eventually abandoned for Sam Adams Light. It was the second beer Jim Koch ever made. The vision for Lightship was to change peoples expectations of light beer. The recipe itself is over 20 years old now.
Lightship as seen bottles and draft before it’s retirement sometime in the 1990’s, although RateBeer.com has some ratings from 2006. In 2011, Lightship will be making draft appearances once again.
Looks like there might beer some bottles of the Sam Adams/Dogfish Head collaboration for Savor – “Savor Flowers.” The beautiful label carries a Brewer’s Association logo on for the backside of the bottle. Pure speculation, the bottles will be distributed to the BA members, VIP attendees to Savor, and brewery employees.
Savor Flowers is brewed with dried red & white rose petals, plus 2 other kinds of roses. The hops are experimental, known only by a name “369.” As if the beer needed to be a bit MORE unique, this floral offering is aged in a special whiskey barrel dear to Jim Koch, one he aged a triple bock in back in the ’90s.
Total production is limited to 30 barrels. Debuts at Savor in Washington D.C. in June.
Boston Beer Company’s founder Jim Koch announced on a visit to the Wall Street Journal on Monday, a special loan program targeting upstart breweries. This new loan program is an extension of Boston Beer’s “Brewing The American Dream” program, founded in 2008 to stimulate the food & beverage industry.
Jim Koch has pledged $100,000 to assist small breweries with start up costs. The assistance goes beyond just loans & cash. Koch and other employees plan on volunteering time in the form of seminars, webinars and hands on events to guide the fledgling breweries. Not just on the art of brewing but assistance with tough questions about buisness models, leases, and employee pay structure.
Koch & Boston Beer Company has made many micro loans to start up businesses. Over 50 to date. In 2011, the 100k capital will be given to Accion USA, whom will manage and underwrite the loans. Koch has a great quote in the article – “We all grow together, or not at all.”
The program’s expansion will be announced Tuesday. <Wall Street Journal>