Couple of details from the recent press release:
The canning line has been running pretty much 24/7 to meet first orders. The cidery has a 4,650 gallon tank feeding the cider into the canning line. The cans will come in 12 packs only, ERP: $14.99. Amber will still be available in bottles as well.
The original Woodchuck. People liked it so much we made four more styles. The Amber is sweet (but not too sweet) with a nice golden color and crisp finish.*