It’s been 7 years since Terrapin Hopsecutioner’s debut, quickly taking the number #1 seller spot just weeks after launch. According to Terrapin’s marketing director Julia Weckback, the “Killer IPA” needed a bit of an artistic touchup. The infamous executioner turtle isn’t going anywhere, or the hops he/she/it is splitting. The layout just looks cleaner and fresher.
“Our core IPAs are often on shelves together, and we wanted to ensure a cohesive brand image.” – Julia Weckback, Marketing Director
Terrapin Hopsecutioner grew 35% in 2017, and will soon be available to hoppy fans in Michigan and Wisconsin. Look for the new artwork on 12-ounce and 16-ounce cans starting in early 2018.
Hops: Warrior, Centennial, Chinook, Simcoe, Amarillo, Cascade (Dry-Hop)
Malts: 2 Row Pale, Munich, Pale Crystal 24L, Victory
Availability: 12oz Cans, 16oz Cans, Draft.
7.3% ABV, 71 IBUs