19 Crimes, the Australian winemakers with the augmented reality labels, are launching 19 Crimes Beer in the United States.
The wine debuted in the United States 6 years ago, and is now a staple in pretty much every grocery store you step foot in. According to Michelle Terry, CMO or Treasure Wine Estates, the company noticed a duality between wine drinkers and craft beer drinkers. “We know that our 19 Crimes wine lovers also highly index as consumers of craft beer. There is so much opportunity with this brand, and our retailers and customers have been asking us to expand into other alcohol beverages.”
Three styles of 19 Crimes beers are ready with the initial launch – 19 Crimes Pilsner, 19 Crimes IPA, and 19 Crimes Lager. All three styles are brewed at Sleeping Giant Brewery in Denver, Colorado.
Each of the cans portray the familiar characters on the labels, complete with augmented reality stories through the Living Wine labels phone app. The stories on the wine and the beer are the same.
19 Crimes Beer will launch first in Ohio. Expect more states before the close of 2019.
Wild Heaven Citrus EDB (Emergency Drinking Beer), the third iteration of their #1 bestseller Emergency Drinking Beer, is hitting shelves. In our opinion, this is the best edition yet.
In 2015, the Avondale Estates, Georgia based brewery released EDB, a pilsner (using creative license) beer brewed with lemongrass, sea salt, and a touch of grapefruit zest. The intent was to create a crisp and refreshing beer with the versatility for any situation. Wild Heaven was overwhelmingly successful with this venture, as EDB has quickly become the brewery’s #1 seller.
When brewer and co-owner created EDB, he wanted a beer that was versatile in any situation. What he soon came to learn was Emergency Drinking Beer is a great palette for flavors like Watermelon (debuted in 2018) and now a heavy dose of citrus.
Citrus EDB features fresh lime juice, white grapefruit, and ruby red grapefruit juice. Some folks out there hate it when beers are described as “crushers” but you’re going to have to deal with it. Citrus EDB is one hell of a crusher. The lime and grapefruit make the beer bright with a touch of tart “zing” that compliments any food you can throw at it and would partner perfectly with a shorty of tequila. It’s the fastest we’ve killed three cans of beer that didn’t involve a funnel.
Wild Heaven Citrus EDB is available as a winter seasonal in 12-ounce cans and draft. Look for Berry EDB, and Tropical EDB later this year.
Arrogant Consortia, Stone Brewing’s “arrogant” extension of their brewing operation, was always destined for a collaboration like this. Stone and Metallica have created a new pilsner rolling out nationally.
Musical collaborations are nothing new in the beer industry. Dogfish Head has created several musical releases with Pearl Jam, Guided By Voices, and The Flaming Lips. Dropkick Murphys teamed up with Magic Hat and Megadeth with Unibroue – that’s just the beginning of the list. Now musical hall of fame inducted Metallica has their own national release- Enter Night Pilsner.
Iron Maiden has their own successful beer and Metallica has taken notice. After launching “Blackened,” a Metallica inspired whiskey last fall, beer was an obvious next step. According to drummer Lars Ulrich, Stone Brewing’s name kept coming up while doing some research. Beer fans know how fiercely independent Stone is, and Metallica was drawn to Greg Koch and Stone for that mentality.
Metallica didn’t want to just “slap a label” on a beer, and Koch wasn’t about to do the brewer’s version of the same thing. The band dove head first together into the creation of this collaboration – Enter Night Pilsner.
Now, a lot of folks think a metal-inspired beer should be strong, black, barrel-aged, or be brewed with goat’s blood or something “metal” like that. Most musicians want something on the lighter side of the spectrum to drink before, during, and after the show. The guitar solo on “One” wouldn’t as epic if Kirk Hammett was shit-blitzed on barleywine. A pilsner became a perfect choice (plus Ulrich is from Europe originally and knows the style well).
Enter Night Pilsner is every bit a clean, crisp European style lager with just a touch of aggressive American hops. When Stone Brewing and Metallica say this beer “transcends genres, shatters preconceptions and challenges convention,” we tend to agree. They both have done that in their perspective industries and definitely in this beer. Enter Night is not like any pilsner you’ve had before.
Enter Night Pilsner is hitting shelves nationally in 16-ounce cans.
Crank The Black Album and get drinking.
Availability: 16oz Cans, Draft.
Debut (Nationally): Early 2019
5.7% ABV, 45 IBUs
PIC: Beer Street Journal
Brooklyn Unfiltered, a seasonal release by the New York brewery is now available.
This Keller pilsner is a classic German style and hazy by design – not clarified (and typically not pasteurized). This kellerbier is brewed with Saaz, Saphir, and Hallertau hops and contains a lot of the original yeast in suspension. The brewery expects some of yeast and malt haze to fall to the bottom of the bottle, so swirl and drink.
Brooklyn Unfiltered is available now through March in 12-ounce bottles and draft.
Availability: 12oz Bottles, Draft.
Debut: January 2019
4.3 % ABV
Image: Brooklyn Brewery
Creature Comforts Goodie Pils debuts in the brewery’s taproom today at 3 p.m.
A few months ago, Creature Comforts brewed Goodie Pils at Highland Park Brewery in Los Angeles, California. So as not to leave their home state of Georgia out of the tasty loop, a batch was brewed in Athens.
16-ounce cans of Creature Comforts Goodie Pils will be available to-go at the brewery.
Availability: 16oz Cans, Draft. Brewery Only.
SweetWater Twisted Fish is hitting shelves this week – brewed with and for Building Conservation Trust. The Trust is the Coastal Conservation Association’s National Habitat Program.
Water is the biggest component of every beer, and Atlanta based SweetWater Brewing Co. is dedicated to protecting the Earth’s precious liquid. In 2006, the brewery launched the “Save Our Water” initiative in conjunction with local Chattahoochee Riverkeeper. Every summer since, SweetWater has donated $100,000 dollars to clean water and natural habitat protection initiatives around the nation.
In honor of those hard-working freshwater protectors, SweetWater created Twisted Fish. This new pilsner is brewed with traditional Czech yeast, Hallertau hops, pilsner malts while breaking tradition Citra and Mandarina Bavaria hop varieties.
Lagers and pilsners are being seen more frequently on beer shelves, and for most this is a very welcomed sight. SweetWater’s new pilsner is built on a traditional recipe, with an American hoppy twist. The crisp and clean pilsner most certainly has a traditional start with each sip, finishing with a juicier, more citrus hop aroma and flavor. It’s almost a pilsner that finishes with a lingering “hazy IPA” aroma and flavor.
A little bit of the old world and a little bit of the new world make for a truly a unique, pilsner that does some good in the process.
SweetWater Twisted Fish is available in 16-ounce cans and draft across the brewery’s entire 22-state distribution while supplies last. According to the brewery, they have already sold through every keg they have in the taproom.
Hops: Hallertau Mittelfruh, Citra, Mandarina Bavaria, Crystal
Malts: Pilsner, Carapils, Vienna
Availability: 16oz Cans, Draft.
Debut: Late May 2018
PIC: Beer Street Journal
Highland Half Yuszch Pilsner debuts this month, a collaboration with the band Nathaniel Rateliff & The Night Sweats.
S.O.B. (Son of Bitch) is the song that brought Nathaniel Rateliff & The Night Sweats to national fame, selling out shows wherever they travel. This year, the band is currently touring and promoting their newest album, Tearing at the Seams with the hit single “You Worry Me”.
A few years ago, Highland Brewing teamed up with AC Entertainment and Orange Peel Events in order to bring larger music acts to play at the brewery. That move has brought Nathaniel Rateliff to play at the Asheville, North Carolina brewery this month. Highland approached the beer-loving Night Sweats about collaborating on their own craft beer, and the band was more than happy mash in.
Highland Half Yüszch is a Czech-style pilsner, named in honor of the band’s yüszch (meaning usual) tradition of downing a beer and a shot (presumably pre or post-performance). The pilsner is brewed with traditional Saaz hops and Asheville’s soft mountain water. The brewery says the result is “crisp and crushable”.
Half Yüszch will be available at the brewery on May 10th, as well as Nathaniel Rateliff & The Night Sweats soldout show at the brewery on May 11th. $1 from each beer sold will support The Marigold Project, a foundation established by Nathaniel Rateliff to address issues of economic and social justice.
Malts: Weyerman Pilsner
Availability: 12oz Cans, Draft
Distribution: Brewery Only
Debut: Early May 2018
Image: Beer Street Journal