Texas based Spoetzl Brewery will debut their first ever Super Bowl commercial on February 4th.
The featured called ‘This is Shiner Country’ is not only a first for the Shiner brand, but a first for a craft brewery on this expensive marketing stage. Super Bowl ad spots don’t come cheap, typically costing millions of dollars per second of airtime. Spoetzl disclosed this spot came with a $1.2 million dollar price tag.
‘This is Shiner Country’ is a 30 second spot “reinforces its stake as the iconic Texas craft beer loved by longtime residents while giving a warm welcome to new faces, with a country music twist,” according to the brewery.
Following the debut, the ad will continue to run throughout Texas on local broadcasts for NFL, NBA and MLB.
Spoetzl Brewery was founded in 1909 in Shiner, Texas. Their parent company, Gambrinus, ranked 5th in beer sales volume nationally according to the Brewer’s Association in 2016.
Shiner will debut their first Super Bowl commercial on Sunday