You read that right. MillerCoors has re-released the popular 90’s clear malt beverage ‘Zima’.
The beverage hit the market around 1994, and was an instant hit. We think of it like an alcoholic Crystal Pepsi. (Which, incidentally, is also back on shelves.) Fans would soak Jolly Ranchers and Skittles in the bottles for interesting fruity variations. Not that we would know. We just turned 21 yesterday.
The malt beverage was sold with the tagline “Zomething Different.” Which obviously prompted drunk folks to try to pronounce everything with a “Z” in front of it. Think of it like the “WAZZZZZZZUP” Budweiser commercials that debuted in 1999. It got a little annoying after a while.
Last year, the company refiled the paperwork for the trademark of Zima. When asked for a statement, the response Beer Street Journal received is basically – “you’ll see.” Well, now you have your answer. Zima is officially back on shelves.
The brand officially died in 2008 in the United States, but it never left Japan. According to MillerCoors, the brand still does extremely well there. The Citrusy clear alcoholic beverage is only 5% alcohol by volume.
Weren’t old enough to drink Zima before it died in 2008? Summer of 2017 is your chance. 6 packs of the hit 90’s beverage are hitting shelves now.
Jolly Rangers not included.
Later this year, The Bruery has a collaborative release slated for later this year, with Florida’s Funky Buddha Brewery. Until today, we thought there might only be one, but in actuality, there might be two. The first – Guava Libre!. A second potential has surfaced – The Bruery Pink Snow.
Both creations are slated to be cream ales. Guava Libre is inspired by a Cuban guava pastry. The Bruery Pink Snow also carries a dessert vibe, resulting in something more fitting for the SoCal and Florida mild winters – a tropical snow cone.
This imperial cream ale features guava, dragonfruit, coconut, and vanilla beans, turned creamy smooth with the addition of lactose.
The result is so damn tropical. Vanilla and coconut subtley dominate the beer, which is creamy and quite unique. It’s a fruity tropical dessert that would be just a fantastic over shaved ice at a carnival. Probably one of the most unique beers we’ve tasted in a long, long while.
Since our collective exposure to the wet wintry elements is minimal, we at The Bruery® and Funky Buddha decided to create our own version of snow – something pink and tropical -that we can play in as temperatures start to arm. Championing the big, bold flavors our breweries are known for, we brewed an imperial cream ale, then added lactose and vanilla for sweetness, and guava, dragonfruit and coconut for a vibrant, tropical vibe.
The Bruery Pink Snow is slated for 750 milliliter bottles, debuting in the brewery’s taproom starting June 6th. No distribution.
PIC: Beer Street Journal & Joel Kennedy, Marketing Manager of The Bruery.
The Veil Brewing Broz Broz Night Night debuts in cans on May 30th. This one is all about the dry-hop.
Broz Broz is the “brother” beer to Citra hop heavy Broz Night Out. The Veil opted to double dry-hop this edition, uping it what they call cray-cray status.
This one turned out insane. We love the base beer, but with the DDH treatment, it’s just cray cray.
The Veil Brewing Broz Broz Night Night will be available in all it’s hazy goodness when the brewery opens on May 30th.
Style: Imperial IPA
Availability: 16oz Cans
Image: The Veil Brewing
The Veil Brewing Chubbles, a new collaboration with England based Cloudwater Brew Co., debuts on May 30th.
The Richmond, Virginia based brewery calls this a “proper English triple IPA”. By proper, they mean an intensely imperial IPA with Galaxy, Citra, and El Dorado hops, plus English malt and yeast.
The Veil Brewing Chubbles will be available in 16 ounce cans when the brewery opens on May 30th.
Style: Imperial IPA
Hops: El Dorado, Citra, Galaxy
Malts: English, Flaked Oats
Yeast: English Ale
Availability: 16oz Cans
It all started with One Claw a pale ale heavy on the rye malt. Next came came the hazy, juicy Two Claw IPA. This week, Westbrook Three Claw Imperial IPA makes its debut.
Expect more of the ever popular juice and haze in this release, which sports more “new world hops”. (The brewery hasn’t specified, but to us new world hops are varieties like Equinox, Mosaic, Citra, Galaxy, etc.)
The biggest claw of them all is a hazy double IPA with a heaping dose of new world hops.
Westbrook Three Claw is available in the brewery’s taproom in Mount Pleasant, South Carolina. No distribution has been specified.
Style: Imperial IPA
Availability: 16oz Cans, Draft.
Ed Note: Article updated to reflect 16 ounce cans. Image: Westbrook Brewing
Three Taverns 3 Day IPA is back again this weekend, in cans for the first time.
Brewed as the official beer of the brewery’s hometown Decatur Arts Festival, the session India pale ale was a huge hit in 2016.
This year’s release is stlll heavily dry-hopped with Amarillo and Mosaic hops, plus a 2017 addition of Lemondrop.
Beginning with the explosive tropical aromas of mango, pineapple, grapefruit, and subtle piney undertones, this year’s version has the same smooth and quaffable finish suited for 3 days in the Decatur sun.
Three Taverns 3 Day IPA is available at the taproom starting May 25th, and select establishments that carry Three Taverns.
Hops: Amarillo, Mosaic, Lemondrop
Availability: 12oz Cans, Draft.
Image: Three Taverns
There’s a new dessert beer in Richmond, Virginia this week. The Veil Brewing French Vanilla Hornswoggler joins the lineup of the brewery’s most decadent.
This journey starts with Hornswoggler, the brewery’s chocolate milk stout. This variant is conditioned on a house blend of coffee, plus vanilla beans and a touch of hazelnut. The brewery explains this beer is a blend of each of the flavors, without one dominating.
The goal for French Vanilla Horns was to be a harmonious blend of all of the adjuncts. It was not the intent for it to be a coffee, Vanilla, or hazelnut bomb. It turned out awesome! Super aromatic. Very complex flavor profile.
The Veil Brewing French Vanilla Hornswoggler debuts on May 23rd in limited 16 ounce cans and draft.