New Holland Hoptronix is hitting shelves nationwide. Let’s get retro, shall we?
Michigan based New Holland Brewing has a small obsession with hops, as evidenced by the Mad Hatter Series. Those down-the-rabbit-hole line of IPAs are unique and fantastic, but this new imperial IPA just didn’t fit the lineup. This one pushes the boundaries a bit. Just like Atari did when the game system debuted.
Test batches of New Holland Hoptronix were very well received, prompting the brewery to make it year-round in 2017. The imperial iPA is brewed with Mosaic hops that make this beer citrus forward.
“We brought our hop game to the next level using huge amounts of Mosaic hops to tickle the tongue with bitter flavors and then delight the drinker with a clean, balanced finish. This beer will surprise you and leave you wanting more.” – Joel Petersen, New Holland VP of Marketing
You’ll find New Holland Hoptronix trickling into stores and bars across the brewery’s footprint this month.
Style: Imperial IPA
Availability: 12oz Bottles, Draft.
Debut: November, 2016