Dilly Dilly. That’s nonsensical phrase/ latest creation of the Budweiser marketing team, made popular by the King Arthur style tv spots. You’d think that using a phrase like “Dilly Dilly” to sell light beer would be a dumb idea, but the brand has certainly found great success in the campaign.
Last year, Anheuser Busch filed (and was granted) a federal trademark for “Dilly Dilly”, for use in relation to, and selling, their light beer. Basically, if beer is involved, no one but AB can use it.
Minneapolis based Modist Brewing got the attention of AB in December when they released Dilly Dilly Mosaic IPA on draft. Instead of the standard cease and desist letter, Bud took a more classy approach. They sent over their own medieval scribe reading the C&D letter from parchment, then offered a set of Super Bowl tickets to Modist (who is located in the Bowl’s host city this year) to smooth it all over.
Instead of taking the very expensive seats for themselves, Modist has decided to raffle off the tickets to Minnesotans. The proceeds will go to the employee’s favorite charities.
“As much as we would love to watch our employees joust for a chance to go to the big game, our employees have instead decided to raffle off the tickets to the benefit of their favorite charities…”
The whole incident will ultimately raise a good bit of money for a good cause.
Modist is hoping to raise a whopping $50,000 dollars for charity. Starting January 30th at 7 pm, raffle tickets can be purchased for $25 dollars at the taproom. You have to purchase the tickets in person.
- We will be only raffling off 2,000 tickets, limit 2 per customer, with a goal of raising $50,000!
- These are badass seats: Section 120, Row 18, seats 15 and 16
- In addition to raising money for our causes, our goal is to also give Minnesotans a really good chance at winning. If you buy 2 tickets, your chances are 1/1,000 (assuming we sell them all). If you and whoever you’d bring get to tickets, your chances are 1/500 – for a prize with a current market value of close to $10,000. It’s kinda cool.
In honor of the raffle, as well as playing off the mediavel “legal” actions of late, Modist will debut Dungeon Juice today at 5 pm. Subtitled “Another Juicy IPA”, the release is brewed with heaping amounts of Simcoe, Azacca, and Citra hops.
The Eagles meet the Patriots on Sunday at 6:30 pm EST.
Image via Modist Brewing
