Diageo, owners of Guinness, gave the world a sneak peek of a new video advertising campaign featuring a little white cloud. It’s a mini film, meant to inspire. (Perhaps with a glass of Guinness?)
As the film progresses, the cloud engages with people, places and objects below, seeing itself reflected in mirrored skyscraper, darkening as it approaches the scene of a fierce industrial fire before the dramatic climax. The cloud then gently drifts back, ocean-bound, and gradually mergesinto a swirling pint of Guinness, before resolving with the new endline Guinness. Made of More.
The video ads will run in the United Kingdom. [PressRelease]