Founders Pale Joe will join the brewery’s ArtPrize lineup of beers in September.
Artprize is an international art competition, held annually in Grand Rapids, Michigan. The winners are decided by both public vote and expert panel. The Founders Brewing taproom is one of the display venues.
Founders Pale Joe is the brainchild of brewmaster Jeremy Kosmicki. The base beer is a pale ale, infused with lightly roasted coffee from local Ferris Coffee and Nut Co.
Your eyes will tell you one thing, but your palate will tell you another. Light in color but full in flavor, this golden ale features notes of gently roasted, fruit-forward coffee. Pale Joe features a special blend of high-end Ethiopian coffee expertly roasted by our hometown neighbors at Ferris Coffee and Nut. It’s the love child of your favorite iced coffee and, well, beer.
The label was chosen from a pool of submissions from the brewery employees. The winning submission came from Lead Cellar Operator and Kendall College of Art & Design graduate, Aaron Rossel.
Founders Pale Joe will be available in 12 ounce bottles and draft in Michigan, Wisconsin, Missouri, Iowa, Illinois, Ohio, New Jersey, New York City and Boston, MA. Some draft will be found across the rest of the brewery’s distribution network.