Founders Barrel Runner will join the brewery’s Barrel-Aged Series in June.
The weather is finally warmer, perfect for sipping this pirate-themed, rum ladened offering – Founders Barrel Runner. The base beer is an imperial India pale ale brewed with mosaic hops, that has been aged in rum barrels.
This is the 4th release in the Michigan-based brewery’s Barrel-Aged Series lineup this year. Kentucky Breakfast Stout (KBS), Backwoods Bastard and brand new Founders Dankwood (bourbon barrel-aged red ale) have hit shelves ahead of this release.
“I drink tiki cocktails probably more than I should and looked to them for inspiration when creating Barrel Runner. You get a lot of bright, tropical character from the abundance of Mosaic hops plus a nice kick of oak and rum from the barrels. Add a tiny umbrella and you got yourself a beer perfect for enjoying poolside.” – Brewmaster Jeremy Kosmicki.
Founders Barrel Runner will be available in 12-ounce and 22-ounce bottles and draft, starting in June 2018.
Availability: 12oz Bottles, 22oz Bottles, Draft. June-August
Debut: June 2018
Founders Curmudgeon’s Better Half, originally the third release in the brewery’s Backstage Series, returns in August.
The grumpy “Curmudgeon” on the label is best known for appearances on hiatus old ale by the same name. In February 2012, the brewery released Curmudgeon’s Better Half as a part of their Backstage Series, now known as the Barrel Aged Series.
Curmudgeon’s Better Half is the familiar old ale brewed with molasses and aged in maple syrup bourbon barrels. (Similar to Founders Canadian Breakfast Stout.) Fan demand prompted the return of this boozy treat.
Curmudgeon’s Better Half has become one of the most highly requested beers and for good reason. It’s damn good. You all have been very vocal in petitioning for its return and it would’ve been cruel for us to hold out any longer in delivering on that.
Founders Curmudgeon’s Better Half will make its return in mid-August, in 750-milliliter bottles, as well as new 12-ounce bottles and draft.
Style: Old Ale (w/ Molasses. Maple Syrup Bourbon Barrel Aged.)
Availability: 750ml bottles, 12oz Bottles, Draft.
Debut: February 2012
Latest Return: Mid August 2018
Since Disney purchased Star Wars, you might have noticed a massive jump in movie-related branding.
Some make perfect sense. Columbia recently released the “Echo Base Collection” of jackets inspired by the heroes of the rebellion on Planet Hoth. Other more expensive partnerships include the Nissan Rogue collection. At the L.A. Car Show last year, as many as 7 Star Wars inspired vehicles were shown, but much to the chagrin of fans, they weren’t for sale. (We really wanted to drive in traffic in a Nissan Rogue with X-Wing wings & a BB-8 unit poking out the top.)
The Dole bananas and oranges emblazoned with Star Wars related stickers were just plain stupid. The Dark Side doesn’t need any potassium.
You might overlook something as simple as plastic cups on the shelf at Target or Walmart. But take a second a look at Solo’s new Han Solo Cup branding. Yes, it’s very real and as much as you want to hate it, it’s both simple and brilliant. Honestly, a perfect way to promote the May 25th release of Solo: A Star Wars Story.
There is even a contest on the company’s website, where entrants can win a Solo Party Pack, which includes a t-shirt, cups, and movie tickets for your “Solobration”.
As much as we want to hi-five Solo’s marketing department, we humbly ask if next time you will put our favorite scoundrel on the cup itself. Please.
Hi-Wire Man Eater, the Asheville, North Carolina based brewery’s popular imperial IPA returns this month for just the second time in cans.
The hop headliners in this release are Amarillo and Citra. Hopped at a rate of 3.5 pounds per barrel, this beer is full of citrus, floral notes, and spice. In abundance, we might add. You love bold imperial IPAs then but Hi-Wire Man Eater on your must-have list.
Each sip starts with orange zest flavors that turn to a lingering floral finish with a touch of warming alcohol heat. Very bright, very spring-like. Just sit back, relax, and crank up some Hall & Oates.
Hi-Wire Man Eater is already available on draft and in 16-ounce cans in both of the brewery’s taprooms the second week of May. Limited distribution to follow shortly after.
Style: Imperial IPA
Hops: Amarillo, Citra
Availability: 16oz Cans, Draft.
Debut: March 2017
Latest Return: Mid May 2018
PIC: Beer Street Journal
This one is for Willy Wonka fans. Pontoon Snozzberries Taste Like Snozzberries debuts this weekend.
In real life, snozzberries aren’t real. You’d be surprised how many people didn’t know that. There’s more to snozzberries though. Sure, they are fictitious, but there’s an ongoing debate running around the internet that Dahl’s snozzberries were actually penises, thanks to a reference from this 1979 novel My Uncle Oswald. How he used “snozzberry” in that book was years after defining it differently.
In 1948, Roald Dahl published Some Time Never: A Fable for Supermen. In the book, Dahl defines snozzberries as the main source of food for displaced gremlins that humans drove underground. 16 years later, Wonka himself in references it again with his lickable, fruit-laden wallpaper.
As for the beer, the brewery has envisioned what a snozzberry might actually taste like, and it doesn’t require licking wallpaper.
Pontoon Snozzberries Taste Like Snozzberries is a Berliner Weisse brewed with 2 pounds of boysenberries and black currants per gallon, as well as vanilla and lactose milk sugar. The end result is basically an alcoholic fruit smoothy that finishes with a touch of tartness and lingering vanilla. If fruit/dessert beers are your thing, don’t pass this release up.
Pontoon Snozzberries Taste Like Snozzberries will be available at the brewery in 16-ounce cans on May 12th.
PIC: Beer Street Journal
Dogfish Head Mixed Media debuts as April draws to a close – a beer with a wine inspiration.
A beer and wine hybrid is nothing new for the Delaware based brewery. In 2013, Dogfish Head debuted Sixty-One, an IPA brewed with Syrah grape must. Other hybrids in the brewery’s arsenal include Raison D’Etre, and Midas Touch.
The marriage of hops and grapes is reimagined again this month in Dogfish Head Mixed Media. In this creation, 51% of the fermentables in this beer come from beer grain, and 49% from Viognier grape must from Alexandria Nicole Cellars The brewery laments, Mixed Media is as close to wine a beer can legally be. (Those wanting to argue that definition will have to take that up with the federal government.) A “distinctive” Belgian yeast is the final flourish.
…Mixed Media is a complex vino-esque ale with a spicy white wine body, and notes of sweet melon and white grape. …Mixed Media is pale straw in color with a tart, dry finish. Late-harvest Viognier grape must from friends at Alexandria Nicole Cellars in Washington were used in the brewing process to round out the flavors.
Dogfish Head Mixed Media is available in 12-ounce bottles and draft as a limited release.
Style Fruit/Vegetable Beer (w/ Grapes)
Availability: 12oz Bottles, Draft.
Debut: Late April 2018
Sony Pictures is suing Calfornia based Knee Deep Brewing over their Breaking Bad tv show inspired beer, ‘Breaking Bud’.
Not only are they seeking an injunction against the artwork, but is also seeking damages for the usage. Like most legal battles, there are two sides to everything.
According to the CEO of Knee Deep Brewing, the story runs a little deeper than Sony is leading people to believe. According to the brewery, Sony’s contact with Knee Deep was one of admiration for their creation, one where they even discussed a potential partnership. Even though the partnership ideas didn’t pan out, Sony never expressed any litigious intentions at that time.
From amicable, to lawsuit in just three years.
From our CEO, regarding our friends at Sony:
I was surprised by the unexpected lawsuit filed against us by Sony yesterday, especially after they originally contacted us many years ago touting their appreciation of our Breaking Bud beer that made gentle fun of their show. Shortly after Breaking Bud was introduced, in early 2015, I actually received an email from a Sony representative that said, “It seems the Knee Deep team are big fans of Breaking Bad and we really appreciate the call out to our very popular show.” Soon thereafter I spoke with the Sony representative and we discussed the potential benefits of a formal partnership between Knee Deep and Sony but we ultimately decided not to pursue such a partnership because, among other things, our label has always been meant as a joke and not something seriously connected to the show. At no point, during those discussions, did Sony ever threaten to sue Knee Deep over the name of the beer. I’ve always been under the impression that Sony had no issue with our Breaking Bud beer since, after all, the Sony rep is the one who told me he “appreciate(ed) the call out to our very popular show” which is hardly what one would expect from someone who thinks they can sue you for the “call out” if you don’t pay them a licensing fee, which is what I gather they now want from us. Breaking Bud is one of our more successful beers, and I think our customers appreciate that the quirky label is a joke. No one has ever thought the joke meant we were endorsed by Breaking Bad. We are a small brewery and I don’t appreciate the distraction, not to mention the expense of having to deal with something that should have been addressed 3 years ago if Sony really had an issue with it.
At the end of the day, the quality of the beer is what has made Breaking Bud popular and we should all be able to take a joke.
If Sony is successful in court, their demand for damages could bankrupt the small craft brewery.
An email to Sony was not immediately returned.