Sony Pictures is suing Calfornia based Knee Deep Brewing over their Breaking Bad tv show inspired beer, ‘Breaking Bud’.
Not only are they seeking an injunction against the artwork, but is also seeking damages for the usage. Like most legal battles, there are two sides to everything.
According to the CEO of Knee Deep Brewing, the story runs a little deeper than Sony is leading people to believe. According to the brewery, Sony’s contact with Knee Deep was one of admiration for their creation, one where they even discussed a potential partnership. Even though the partnership ideas didn’t pan out, Sony never expressed any litigious intentions at that time.
From amicable, to lawsuit in just three years.
From our CEO, regarding our friends at Sony:
I was surprised by the unexpected lawsuit filed against us by Sony yesterday, especially after they originally contacted us many years ago touting their appreciation of our Breaking Bud beer that made gentle fun of their show. Shortly after Breaking Bud was introduced, in early 2015, I actually received an email from a Sony representative that said, “It seems the Knee Deep team are big fans of Breaking Bad and we really appreciate the call out to our very popular show.” Soon thereafter I spoke with the Sony representative and we discussed the potential benefits of a formal partnership between Knee Deep and Sony but we ultimately decided not to pursue such a partnership because, among other things, our label has always been meant as a joke and not something seriously connected to the show. At no point, during those discussions, did Sony ever threaten to sue Knee Deep over the name of the beer. I’ve always been under the impression that Sony had no issue with our Breaking Bud beer since, after all, the Sony rep is the one who told me he “appreciate(ed) the call out to our very popular show” which is hardly what one would expect from someone who thinks they can sue you for the “call out” if you don’t pay them a licensing fee, which is what I gather they now want from us. Breaking Bud is one of our more successful beers, and I think our customers appreciate that the quirky label is a joke. No one has ever thought the joke meant we were endorsed by Breaking Bad. We are a small brewery and I don’t appreciate the distraction, not to mention the expense of having to deal with something that should have been addressed 3 years ago if Sony really had an issue with it.
At the end of the day, the quality of the beer is what has made Breaking Bud popular and we should all be able to take a joke.
If Sony is successful in court, their demand for damages could bankrupt the small craft brewery.
An email to Sony was not immediately returned.
A namesake for their home state, Odell Colorado Lager debuts in cans in April.
The Fort Collins, Colorado-based brewery has been working on this recipe for a year now. In May the recipe will be found statewide. The 5% alcohol by volume lager features American hops, Colorado water, and barley – no adjuncts (like corn).
“Colorado Lager has been in the works for well over a year now. After countless test batches on our pilot system, we’re thrilled to share our interpretation of the style with the fans in our home state. It’s a style we love to drink, and we think there’s a place for a lager in the craft beer lover’s fridge.” – Brendan McGivney, COO.
Odell Colorado Lager is available in 16-ounce cans and draft starting in April. Look for 15-pack, 12-ounce cans starting in May.
Availability: 12oz Cans, ado Lager16oz Cans. Draft. Year-Round.
Debut: May 2018
San Diego, California based Modern Times Beer is expanding to Santa Barbara this year. The brewery is building a 5,000 square foot tap room and restaurant in the downtown area.
The Modern Times Academy of Recreational Science is what the new space will be called. The new space boasts a 2,500 square foot outdoor area alongside indoor seating and bar area, with “brain-bending art installations” and “weird design features”.
“This forthcoming palace of sensory delights will feature a full menu of the highest quality noms ever nommed, as well as a dazzling array of delicious beers from all of our brewery locations.”
The Modern Times Academy of Recreational Science is expected to open by the end of 2018, on South State Street in downtown Santa Barbara. This will be the 5th location for the brewery, alongside San Diego’s Point Loma, and North Park, The Dankness Dojo in L.A., and the Belmont Fermentorium in Portland, Oregon.
Chicago’s Revolution Brewing has entered into a multiyear partnership with the Guaranteed Rate Field, home of the Chicago White Sox
Illinois largest independently owned brewery started a partnership with the Chicago White Sox in during the 2017 season. Here at the start of the 2018 season, the brewery is expanding on the deal.
Attendees at Guaranteed Rate Field will see the newly remodeled and relocated Revolution Brewing Social Media Lounge, as wells as the Rev Brewing #SoxSocial Tap Room.
The Revolution Brewing #SoxSocial Tap Room will feature a selection of the brewery’s beers, along with a rotating food menu from Levy Restaurants. Just follow the Revolution branded stairs located above Section 157.
“Revolution Brewing is excited to expand our partnership with the Chicago White Sox as Jerry Reinsdorf and his team are committed to bringing another championship to our great city. Their existing partnerships with other Chicago-based companies fit within the genuine, authentic and real relationships that we look to augment. The #SoxSocial Tap Room will provide a premium experience available for everyone at Guaranteed Rate Field.” – Donn Bichsel, Revolution Brewing Director of Sales and Marketing
Revolution Brewing opened their doors in February of 2010. The brewery currently distributes to Illinois, Indiana, Ohio, Massachusetts, Michigan, New Jersey, New York City, and Wisconsin.
Odell Brazzle Sour Golden Raspberry Ale has reappeared at the brewery again today.
The base beer is a golden ale, soured in oak barrels used for Odell’s Woodcut offerings, with multiple wild yeasts for a full two years. 300 pounds of raspberries are looped into the process before and after the bacteria and yeasts do their thing.
This beer just bursts with fresh raspberry aromas that really burst with each sip as well. There’s a subtle tartness in the finish that is both playful and attention-grabbing. All in all, this truly is a biological beauty of a beer. Drink fresh, in the sun, and if you have them – friends.
“We used golden raspberries to brew with, which gives this sour a touch of sweetness. There is also a bright, tart fruit and citrus flavor that comes through. The sour acidity plays well with the raspberry flavor. This is a very unique sour, and WELL worth the wait!” – ” Barrel Aging/Pilot System Manager, Brent Cordle. “
Odell Brazzle is available in 750ml bottles and draft.
Image: Beer Street Journal
SweetWater Tropical Lover rolls off the can in Atlanta as a new seasonal in April.
Nick Burgoyne, brewer at SweetWater has been developing this recipe for some time now. He created a low alcohol by volume Berliner Weisse; adding mango, guava, and passionfruit to the beer. The result was something quite tropical and very refreshing.
“When we put test batches on tap at the Woodlands and in our main taproom, people kept commenting on how drinkable and refreshing it was; they loved the tropical flavors. I imagine Tropical Lover will be a hit with folks hanging out on the water all summer, kicking back with a few daytime drinks.” – Nick B.
SweetWater Tropical Lover will be available in 12-ounce cans and draft starting April 7th. Look for a launch party at the brewery on April 19th.
SweetWater Through the Brambles was the inaugural release from the brewery’s multi-million dollar sour and wild ale expansion last year. The blackberry heavy ale truly set the tone for what was to come from the program. Its popularity is prompting a second release. .
SweetWater Through the Brambles is a sour ale brewed with blackberries that has spent 12 months aging in French oak. The result is something magical. We were wowed by the fresh peach flavor in Pit & the Pendulum. The blackberries in Brambles is equally as fresh and bright. The mixed culture of wild yeast and bacteria used here is the beginnings of the house culture, which is sure to become a superstar over time. The beer finishes with just a hint of tartness, and a touch of funk.
Through the Brambles and The Woodlands is just the beginning of a whole new era for the brewery. A strong lab program and a team of incredibly talented brewers will most assuredly turn these releases into household names in the next couple of years.
Rose in color with notes of blackberry, oak and some southern funk form the wild yeast and bacteria. Initially light bodied and slightly tart, this beauty will evolve with time.
SweetWater Through the Brambles will return again in new 375 milliliter bottles, just like 100% foeder beer Cambium.