Recently released (on BluRay, digital download, RedBox or however you watch movies these days) is Tammy. The movie features a very awkward Melissa McCarthy and her grandmother played by Susan Sarandon.
Sarandon chugs her share of Oskar Blue’s Dale’s Pale Ale (along with Melissa) for a good bit of the film. There’s even a scene where Sarandon’s character is told she can’t drink beer (Dale’s), and she says”No, it’s my juice.”
The cans are from the brewery’s Brevard, North Carolina location. The placement makes sense too, as most of the principal photography was shot in Wilmington, North Carolina.
SweetWater, Terrapin and Jailhouse have seen a good bit of silver screen love in The Walking Dead over the past couple of seasons.
I bet she could drink me under the table.
NBC’s hit tv show Parks & Rec is in their final season. (Sad news.) Over the years, Upland Beer has been seen on the show in the hands of the cast. Upland jokingly wanted to build a brewery in Pawnee, Indiana. Leslie Knope headed up the campaign the brewery expansion, but Congressman Jeremy Jamm set up his usual roadblocks. When Sweetums wanted to put sugar and artificial sweeteners in all the beer, the brewery had to kill the project.
Since Upland first started distributing to Pawnee, Indiana in 2009 their sales have sky rocketed. With so much of their wholesale product being delivered directly to Pawnee they found it only prudent to build a brewery in the area. “We’ve built a 15-year strong craft brewery and made a lot of friends, while being an active partner in our many communities,” said Upland President Doug Dayhoff.When they began working with Pawnee City Council on their building permit, Councilwoman Leslie Knope spearheaded a campaign for its approval. With Upland’s long-standing history with the Sycamore Land Trust she found them a willing partner in preserving Indiana greenspaces.Unfortunately, The building permit was “Jammed” when Upland refused to compromise their artisanal integrity by adding Sweetums artificial sweeteners to their recipes.As a sign of continued good will, Leslie Knope and the rest of the Parks and Recreation staff invited Upland Brewing Company for a visit. Upland was received as dignitaries and given the royal treatment. One of the highlights of the trip was their visit to long time Upland supporter, Tom’s Tavern, where they were able to enjoy a pint of Upland Wheat among their new Pawnee friends.Special thanks to Andy Dwyer who shared with us his many craft beer insights and Gay Perello for all of her support over the years.
P.S. Pawnee, Indiana isn’t a real place. Although a brewery in Pawnee would have been a great storyline. Upland Brewing Co.did get an opportunity to visit the Parks and Rec set, meeting the famous Andy Dwyer (Chris Pratt). The final season begins airing on January 13th, at 8 pm.
Above image via Upland, features the brewery folks on set.
Craft beer shipments are now exceeding the shipments of Budweiser, the brewery’s flagship lager, and proclaimed “King of Beers.”
Now, if you look at the Wall Street Journal infographic above, it paints a pretty sexy picture of the craft beer taking a bite out of Anheuser-Busch InBev’s famous lager. However, don’t forget Bud Light, and the “Ritas” series of releases are adding to this this decline.
If you’ve been reading Beer Street Journal over the past few years, you’ve read articles about A-B shipment decline, and the speculation surrounding lower sales. A little perspective on the decline of “Bud Heavy“- Budweiser’s peak was 25 years ago in 1988, when shipments were 50 million barrels a year, down to just 16 million barrels in 2013.
The U.S. beer market is about a $100 billion dollar business each year. Craft beer captures a little over 7% (estimated) of that market. So does Budweiser.
U.S. craft beer shipments just broke 16.1 million barrels annually, now edging Budweiser shipments. (Just that beer, not Bud Light, or other offerings.)
Anheuser-Busch hopes to capture the attention the 21-27 year old drinking demographic (the area of most decline) with the launch of tequila meets beer offering – Oculto coming in 2015.
I guess it could be worse?
Kim Kardashian tried to break the internet with a naked booty pic on the cover of Paper Magazine. (Actually just found out she’s straight up naked in the pictures. NSFW.)
Not to be outdone, the folks in Portland, Maine has their own booty pic too.
Kim’s version. Less beer-y. You choose the best.
This little gem comes from Redditor, Never-On-Reddit. New Albanian Brewing Company’s Bank Street Brewhouse has their own thoughts when it comes to Indiana’s food service requirement.
Permit premises where alcoholic beverages are consumed by the “drink” are required to have food service available, at all times, for at least 25 persons. Minimum food service required consists of hot soups, hot sandwiches, coffee, milk, and soft drinks (IC 7.1-3-20-9 & 905 IAC, 1-20-1).
You’ll find every state has odd rules to be in compliance to sell alcohol. It’s not every day that a brewery calls out the law.
Enjoy your $10 naked dog.
Perhaps this is you next weekend. Minus the concussion.
via Jerome Robins