Anhesuer-Busch reached out to Beer Street Journal today in regards to the fate of the iconic Budweiser Clydesdale advertising.
Christmas, New Years, and of course, the Super Bowl are big buys for a company like Anheuser-Busch. The brewery made an announcement about upcoming holiday and Super Bowl not featuring the Clydesdales, first introduced in 1933.
The brewery is losing sales in the 21-27 year old demographic, and in an attempt to win back those sales, is shifting marketing focus to trendier topics, like Jay-Z and other popular artists. The slurry of comments on Budweiser’s page, and various other websites indicate that regardless of the brand preference, people want the horses.
Just when it seemed those lovable horses were destined to stay in the stable, A-B tells us this:
…The Budweiser Clydesdales aren’t going anywhere. They will be featured in our 2015 Super Bowl and holiday advertising. Here’s a sneak peek at our latest holiday campaign [Above]
The YouTube spot above features the Clydesdales in an anti-drinking and driving partnership with rideshare Lyft.
