Anheuser Busch is planning to add a winter seasonal “Rita” to the lineup. Yes, a winter seasonal beer/margarita crossover.
Anheuser has seen massive success with the a launch of Lime-a-Rita back in April, 2012. During a visit Beer Street Journal took to the Budweiser Cartersville, Georgia plant a few months ago, we were told that Rita was so popular shortly after launch that people were offering to by the new beer hybrid from the truck drivers.
That lead to the launch of a second offering, Straw-Ber-Rita back in November. Sales of the strawberry still have not eclipsed the Lime predecessor.
Soon, enter a new seasonal – Cran-Brrr-Rita. Assuming the base beer is the same, cranberry is the change up for this seasonal. In the meantime, we will wait for the ensuing marking campaign featuring (insert celebrity here).