Anheuser Busch InBev has dropped a good chunk of change buying a few of America’s craft breweries. The buyouts haven’t sat well with many of the craft beer drinkers and most definitely not with the not-for-profit advocate for craft brewers, the Brewers Association.
The biggest beef the Brewers Association has with these purchases is consumer clarity. Many buyers don’t know these breweries are owned by ABI, but still operate like they are independent.
The first step in the fight was launching the Independent Seal, to be adopted by the nation’s craft brewers to be displayed on their packaging signifying independence. They aren’t stopping at the seal. The Brewers Association is going big – $213 billion big.
Today the Brewers Association launched a crowdfunding campaign to raise funds totaling the market value of Anheuser Busch InBev – $213 billion dollars.
“Since 2011, Anheuser-Busch InBev has quietly acquired 10 small and independent breweries, but they won’t tell you that on their packaging,” said Andy. “Just try to name all 10 without Googling…exactly. Big Beer creates an ‘illusion of choice,’ but we are presenting them with a reality check—and hopefully, at the end of the day, with a real check too.
The initiative is called “Take Craft Back” and can be found at TakeCraftBack.com. You can pledge up to $1000 dollars towards this lofty goal on what has to be a financial bank-breaking record for this type of campaign. No, you don’t have to put your credit card down now. The Brewers Association will contact you if they ACTUALLY meet the multiple billion dollar goal.
The odds are very much against the goal ever being met, and probably even worse that Anheuser would sell even if the funds were raised.
Something to ponder. If the Brewers Association bought ABI and their subsidiaries, would they instantly just be “independent?” Satire aside, score another point for the BA’s ‘Independence Matters’ initiative.