This upcoming NFL season, Mercedes Benz Stadium, home of the Atlanta Falcons is set to sell $5 dollar craft beers. Rumors swirled as to what brewery was selected for the honor. Hailing from nearby Avondale Estates, Wild Heaven ATL Pale Ale is ready to fly.
This fresh new pale ale is described by co-founder Eric Johnson as “light, crisp beer that is easy to enjoy for drinkers new to craft beer with enough body and flavor for the craft beer lover.” The 5% alcohol by volume beer will debut in the stadium for the first home game against the Carolina Panthers.
“We are honored to make this beer for fans in Atlanta. Beer is the drink of the people and we’re excited that this collaboration can bring craft beer to tens of thousands of new fans in a thrilling environment,” – Wild Heaven Beer co-founder Nick Purdy.
Atlanta designer Bart Sasso of Sasson & Co. created the artwork for Wild Heaven ATL Pale Ale and reimagines Sasso’s famous “ATL Hold It Down” imagery.
At the moment, 16-ounce cans of ATL Pale Ale will only be found at Mercedes Benz Stadium. The brewery plans to bring it to distribution in the near future.
Last summer, Avondale, Georgia based Wild Heaven debuted a “summery” edition of their wildly popular Emergency Drinking Beer. The brewery juiced thousands of pounds of fresh watermelons and infused the juice with their pilsner inspired beer. The result is summer in a 12-ounce can.
Despite the success of Watermelon EDB on draft last summer, Wild Heaven took a year review quality control and packaging best practices ahead of canning this fruit beer – a first for the brewery.
Wild Heaven Watermelon EDB has officially made it’s can debut for this first time in time for the official start of summer. Available in 12-ounce cans and draft as hot weather seasonal.
Lead Image: Eric Johnson, Brewery co-founder
Wild Heaven Laissez Fraise will emerge from the brewery’s “Wild Wild Heaven” series this weekend.
Strawberries and mint highlight this new wild ale blend.
For Lassiez Fraise, we selected a handful of barrels that received fresh strawberries and a smaller number which had received fresh mint for blending. The result is an unexpected mingling of subtle, beautiful flavors, unlike anything we’ve ever made.
Wild Heaven Laissez Fraise will be available in 500-milliliter bottles. Limited to a run of 300.
Image: Wild Heaven
Avondale Estates, Georgia based Wild Heaven is on the cusp of releasing their first imperial IPA. It was almost exactly a year ago that the brewery released their first packaged IPA. According to head brewer and co-owner Eric Johnson, Wild Heaven Goodvice is nearly ready for the big time.
Johnson has chosen Loral, Ariana, and Ekuanot*, three very new varieties of hops and a hefty dose of lupulin powder. Using a cryogenic separation process, all the components of each hop fraction are preserved, producing two simultaneous products: concentrated lupulin powder, and debittered leaf. All that hop talk boils down to an imperial IPA that will be extra dank.
If you aren’t familiar with Eric Johnson’s massive attention to brewing detail, he’s been test batching this beer for months. You might think the final release is a game of hop chemistry. For Johnson, it’s a complex game of hop combination and water chemistry. Paying close attention to the water ph has a direct effect on final hop aroma.
As for the name, Johnson says “there are all manners of vices, he hopes drinking this is a good one. Aka Goodvice”.
Some of the test batches are on tap in the brewery’s taproom now. Look for Wild Heaven Goodvice in 12 ounce cans and draft in the market in late May or June.
Style: Imperial IPA
Hops: Loral, Ariana, Ekuanot
Availability: 12oz Cans, Draft.
*Ekuanot was previously called Equinox.
Wild Heaven Height of Civilization, the brewery’s barrel aged Civilization Barleywine returns to the wild this week.
In 2014, the brewery purchased Dulce Vida Organic Tequila barrels ahead of this release. Wild Heaven Height of Civilization spent four months aging in the barrels prior to bottling.
The base beer, Wild Heaven Civilization Barleywine, brewed with dried Prussian lemons, Iranian hibiscus, tart cherries, cranberries, and cocoa nibs that have been re-hydrated in Four Roses bourbon.
The beer has been so well received, Wild Heaven got a hold of more Dulce Vida tequila barrels to bring this complex beer back once again.
Wild Heaven Height of Civilization is available in 750ml bottles for a limited time.
Below, the beer enters the barrel. Pic: Wild Heaven
Avondale Estates, Georgia based Wild Heaven has just unveiled a brand overhaul.
Nick Purdy and Eric Johnson started the brewery back in 2010. Besides making great beer, the goal of Wild Heaven Craft Beers was and still is, to elevate the beer culture in the south. A mission the brewery accomplishes daily.
Wild Heaven didn’t open with an IPA or pale ale. Those actually came much later. The brewery launched with Invocation a Belgian-style golden ale, and Ode to Mercy, an imperial brown ale brewed with Athens, Georgia based 1000 Faces Coffee. Unique from day one.
The first logo was created by Adam Houston of Bridge Creative. Purdy and Johnson wanted a logo that captured the idea of heaven. As you can probably imagine, trying to portray heaven on a goblet style glass is a daunting task, thus the rise of the winged logo.
As time progressed, Purdy started noticing the winged style logo everywhere. He actually compares it to buying a new car, then seeing the same style everywhere you go. The unique look wasn’t so unique anymore. Each year, saw a new logo tweak, but just as the brewery lineup was evolving, so was the brand perception.
The final straw.
In 2015, the U.S. District Court in San Diego threw out a lawsuit brought against MillerCoors that marketing Blue Moon as a “craft beer” wasn’t deceptive marketing. Sporting “craft” in the title Wild Heaven Craft Beers seems to have lost a bit of its meaning. The brewery is dedicated to better beer, and they hope one day the term “craft” will be redundant.
Going forward, it’s now simply Wild Heaven Beer. The branding and logo were designed by Gentleman, a design firm in Atlanta. The logo is stylish, a bit minimalist, and renews Purdy and Johnson’s overwhelming dedication to beer beer, and elevating southern beer culture.
It might just be a logo, but honestly, it’s a promise of the amazing things to come.
Wild Heaven Emmylou, the first in the Georgia based brewery’s fruited sour series, debuts today.
Eric Johnson (brewmaster) laid the groundwork for Wild Heaven Emmylou almost two years ago, when he started souring a base golden ale in oak barrels. The oldest barrels are 18 months old.
Five different Bordeaux barrels containing kumquats, D’Anjou pears, cantaloupe, gooseberry and Asian persimmon comprise the final blend for Sour No. 1.
The result is a game-changing sour for Wild Heaven. The sour/wild ale is impressively complex, with light notes of the unique fruits on which Emmylou has been aging, finishing with a beautiful flavor of the barrels.
Wild Heavy Emmylou is available in 500 milliliter bottles at the brewery on October 15th, with limited distribution to follow this week. Expect more fruited sours to follow in the coming months.