Placentia, California based The Bruery will open their first east coast location on the east coast this month.
Renowned beers like the barrel-aged Black Tuesday, Mocha Wednesday, and White Chocolate got their start on at their original location on Dunn Way, alongside a series of wild and sour beers. Recently, the “wild” lineup was dubbed Bruery Terreux, and moved to an “all funk” location nearby.
This spring, they (finally) did what they said they would never do – they released India pale ales. Let’s just say they are “bending” their rule by releasing a hoppy lineup as Offshoot Beer Co.
The Bruery is looking east in 2018 with a brick & mortar presence in Washington D.C.
The Union Market District of the nation’s capital is where The Bruery has claimed their new home. The store will offer bottle and can sales from all three brands, for take away and on-site consumption, plus eight taps for growler and crowler fills.
Additionally, the store will serve as a pick-up point for Reserve, Preservation, and Hoarders Society members, and online bottle sales.
“The Bruery Store at Union Market District provides a central location for fans along the East Coast to get their hands on all three of our brands under one roof. We’re incredibly excited to put down roots for our first retail store outside of California in the nation’s capital. Such an expansion wouldn’t be possible without the support from our fans across the country.” – founder and CEO, Patrick Rue
The Bruery Store at Union Market District will share 5,000 square feet with other retailers. The two-story building is located at 513 Morse St. NE was built in 1931 as a small, independent butcher shop, Kramer & Sons.
You’ll find The Bruery “East” located at 513 Morse St. NE, open Tuesdays through Saturdays, from 11:00 a.m. to 8:00 p.m.
If you go:
- The first 100 shoppers (no purchase necessary) on Jan. 19 will be gifted a limited edition, commemorative t-shirt and receive a three-bottle set of beer.
- The second 100 shoppers (no purchase necessary) on Jan. 19 will be gifted two bottles of beer.
- On Jan. 19, attendees who sign up to become a Preservation Society member will receive a free bottle of beer.
- Current Hoarders Society, Reserve Society, and Preservation Society members will receive a free bottle of beer with any purchase during opening weekend.
- One lucky shopper on January 19 will win a 2018 Reserve Society membership raffle (no purchase necessary). A membership includes over $370 value in included beer and merchandise, plus access to purchase the brewery’s most limited releases – at a 15% discount – online and in-store.
- A meet-and-greet with The Bruery Founder, Patrick Rue – one of just 16 individuals to earn the title of Master Cicerone®.
- Onsite sales of Black Tuesday 2017 (limit 3 bottles per person, while supplies last.)
- Visitors will be able to join the Offshoot Beer Co. Interest List and gain access to the latest fresh, juicy, hop-forward and canned releases from the offshoot of The Bruery.Onsite bottle sales of popular and special releases from The Bruery, Bruery Terreux and Offshoot Beer Co. will be featured throughout opening week.
The Bruery PB & Jelly Thursday will be available to the Reserve Society members in 2018.
The “Weekday” Series is home to Grey Monday, Black Tuesday, and Mocha Wednesday, each of variable rarity. Last year The Bruery’s Reserve Society was home to PB & Thursday, a variant of barrel-aged Black Tuesday brewed with peanut flour. Basically peanut butter Black Tuesday.
Next year, Reserve Society members can claim The Bruery PB & Jelly Thursday. This sandwich inspired spin on Black Tuesday is brewed with peanut flour, boysenberries, and salt. The end result has to be the most alcoholic peanut butter and jelly sandwich every made (in beer form) clocking in at 19.2% alcohol by volume.
It won’t stick to the roof of your mouth, but it will impart layers of peanut character and fruity sweetness to the bourbon notes of our revered, barrel-aged imperial stout.
The Bruery PB & Jelly Thursday will be available in 750-milliliter bottles only to those in the Reserve Society in 2018.
Style: Imperial Stout (w/ Peanut Flour. Boysenberries. Barrel Aged. Bourbon.)
Availability: 750ml Bottles.
The Bruery is home to some of America’s most sought-after beers every year. Form the famed “Weekday” series (Black Tuesday, Mocha Wednesday, etc) to various barrel-aged and wild releases, there something for every beer drinker.
The Bruery is also home to one of the most exclusive membership societies with good reason. The beers available to society members are pretty crazy. In 2018, the Reserve Society has been overhauled a bit in order to give members a little more exclusivity, and flexibility. Here’s how it breaks down.
First, East Coast pickup. The Bruery opens a new store in Washington D.C. this month. This gives members another pickup spot for the first time. Your beer is held in a climate controlled facility through February 29th, 2019. You pick up on YOUR schedule.
Payment plan. $99 dollars down secures your spot in the Reserve Society. No need to drop the full $300 to start. Your bank account will thank you.
Additionally, members get a 2018 branded Whaleshark bottle opener, access to special merch, and 15% off at TheBrueryStore.com, offshootbeer.com, Tasting Rooms and Fulfillment Centers, regardless of your selected fulfillment location (CA or DC).
If you’re not sold yet, let the beer be the closer, which is some of the most ridiculous you’ll find out there. In 2018, regardless of which Reserve Society club you select for your included bottles, you’ll have first access to purchase these future releases:
- PB & Jelly Thursday (only available as included bottles in the “mix” and “The Bruery” clubs)
• Black & Blue BBLs (only available as included bottles in the “mix” and “Bruery Terreux” clubs)
• Last Slice (bourbon barrel-aged key lime strong ale)
• You Asked For It (bourbon barrel-aged imperial stout with vanilla)
• White Chocolate Chunk
• Chocolate Salty BBLs
• Barrel-Aged 10 Lords-a-Leaping
• Central Coast Pinot Noir Sour Collaboration
• PB & Thursday (2018)
• Black Tuesday (2018)
• Black Tuesday (aged in the grand cru of California wine barrels)
• Chocolate Rain (2018)
• Grey Monday (2018)
• Oude Tart Reserve
• Blue BBLs (2018)
• Imperial Cabinet (2018)
• Windowsill (2018)
• Les Ronces (2018)
• Rum Barrel-Aged Tart of Darkness
• A key lime pie sour
• A collaboration or two with Chef Brooke Williamson
• Mounds of Coconuts (bourbon barrel-aged imperial stout with coconut)
• New foeder-aged farmhouse releases
• Three installments from the new Orchard Project series
• A French toast-inspired bourbon barrel-aged imperial brown ale
• A dark sour anniversary beer for Bruery Terreux
• A bourbon barrel-aged imperial brown ale with coffee
• Foster Happiness (Bananas Foster-inspired bourbon barrel-aged ale)
• Mash & Spumoni
• A new, experimental, sour wine-beer hybrid with white grapes
• American Anthem (peach cobbler-inspired bourbon barrel-aged ale)
• A bourbon barrel-aged wheatwine with orange creamsicle-like flavors
• A strawberry cream-inspired bourbon barrel-aged ale
• A bourbon barrel-aged imperial porter
• Out of the Lunch Box (a more “sessionable” PB&J ale)
• An oak-aged sour blonde collaboration project brewed with Beachwood Blendery, The Good Beer Company, Highland Park Brewery, Modern Times Beer, Monkish Brewing Co. and Phantom Carriage
• A quad aged in apple brandy barrels
• An oak-aged sour with Picpoul Blanc grapes
• A collab with M.I.A. Beer Company
New fruited treatments to classic Bruery Terreux releases (such as Tart of Darkness with Black Currants, Sour in the Rye with Kumquats and Oude Tart with Cherries)
New installments in our Frucht, anniversary and Christmas series of beers
That’s a hell of a lot of beer choices. Sold? Hit this link for membership. The Bruery Reserve Society 2018.
Content sponsored by The Bruery
The Bruery 10 Lords a Leaping will be the 10th release in the ’12 Days of Christmas’ Series.
A decade ago, Placentia, California based The Bruery debuted the first in a line of 12 Beers brewed in honor of nearly 250-year-old “Twelve Days of Christmas” song. The first beer should be obvious – A Partridge in a Pear Tree, a Belgian strong dark brewed with spices.
Each year, the style has varied, from Two Turtle Doves to this year’s coming release – The Bruery 10 Lords a Leaping.
In lieu of 10 Lords, the brewery has 10 spices “leaping” into this seasonal release. The lineup includes coriander, orange peel, cinnamon, ginger, nutmeg, allspice, mace, anise, dried apples, and cloves.
Wassail is known for warmth and spices. The tenth verse of our Twelve Beers of Christmas™ saga goes leaps and bounds beyond a traditional winter warmer, drawing inspiration from the dark, spiced ales from Belgium and our love for experimental brewing in SoCal. 10 Lords-A-Leaping is a dark imperial wit ale featuring 10 different spices… which complement the spiced notes imparted from the yeast and prance upon the rich, dark-fruited character of the specialty malts.
The Bruery 10 Lords A Leaping will be a 750-milliliter release.
9 Ladies Dancing – Tiramisu Inspired Strong Ale (2016)
8 Maids-A-Milking – Imperial Milk Stout (2015)
7 Swans-A-Swimming – Belgian-style quadrupel (2014)
6 Geese-A-Laying – Belgian-style Dark Ale, with cape gooseberries (2013)
5 Golden Rings – Golden Ale, with cinnamon, allspice, ginger, pineapple (2012)
4 Calling Birds – Belgian-style Dark Ale, with gingerbread spices (2011)
3 French Hens – Belgian-style Dark Ale, partial French oak aged (2010)
2 Turtles Doves – Belgian-style Dark/Porter Blend, with pecans and cocoa nibs (2009)
A Partridge in a Pear Tree – Belgian-style dark ale with candi sugar (2008)
One of California’s most decadent dessert beers is getting a cherry on top. The Bruery White Chocolate with Cherries is on the horizon.
A bourbon barrel-aged wheatwine serves as a boozy canvas for the waves of chocolate and vanilla introduced into this beer. The end result is wash of chocolate, vanilla oak, and vanilla beans, finishing in with a warming alcoholic heat.
Taking things a step further, the brewery has added a blend of tart and sweet cherries.
If you closed your eyes in our barrel house, you might think our brewers become chocolatiers. They dipped cherries into this limited edition of our bourbon barrel-aged wheatwine-style ale. With white chocolate flavors thanks to fresh vanilla beans, cacao nibs and extensive oak-aging, this treat for the senses has been enhanced with the addition of tart, sweet, juicy cherries.
The Bruery White Chocolate with Cherries will be a 750 milliliter bottle release. Release details are currently not available.
The Bruery Mash & Coconut was once only available to those individuals in the brewery's "Reserve Society" and those lucky friends they shared it with. This latest batch of the coconut heavy barleywine now available to the public. Because good beer is meant to be shared.
In the process of upscaling this recipe, the brewing team was blown away at how much more coconut flavor and depth came from toasted coconut instead of flaked coconut. The next step? Renting commercial ovens to toast 1000s of pounds of the tasty, tropical flakes.
All in all, 400 pounds of in-house roasted coconut went into each batch of Mash & Coconut. Beer Street Journal was on site in Placentia, California when the barrels were emptied in July. You'll see bits of the barrel char and even some coconut chunks on the floor of the brewery in the images below. The smell of coconut and oaky bourbon was delightfully inescapable. Every breath made your mouth water. Back in the taproom, our clothes still had faint hints coconutty oak on them.
The Bruery Mash & Coconut is a limited release, in 750-milliliter bottles.
Image: Beer Street Journal
Later this year, The Bruery has a collaborative release slated for later this year, with Florida’s Funky Buddha Brewery. Until today, we thought there might only be one, but in actuality, there might be two. The first – Guava Libre!. A second potential has surfaced – The Bruery Pink Snow.
Both creations are slated to be cream ales. Guava Libre is inspired by a Cuban guava pastry. The Bruery Pink Snow also carries a dessert vibe, resulting in something more fitting for the SoCal and Florida mild winters – a tropical snow cone.
This imperial cream ale features guava, dragonfruit, coconut, and vanilla beans, turned creamy smooth with the addition of lactose.
The result is so damn tropical. Vanilla and coconut subtley dominate the beer, which is creamy and quite unique. It’s a fruity tropical dessert that would be just a fantastic over shaved ice at a carnival. Probably one of the most unique beers we’ve tasted in a long, long while.
Since our collective exposure to the wet wintry elements is minimal, we at The Bruery® and Funky Buddha decided to create our own version of snow – something pink and tropical -that we can play in as temperatures start to arm. Championing the big, bold flavors our breweries are known for, we brewed an imperial cream ale, then added lactose and vanilla for sweetness, and guava, dragonfruit and coconut for a vibrant, tropical vibe.
The Bruery Pink Snow is slated for 750 milliliter bottles, debuting in the brewery’s taproom starting June 6th. No distribution.
PIC: Beer Street Journal & Joel Kennedy, Marketing Manager of The Bruery.