Offshoot Hops & Rec joins the hoppy arm of The Bruery’s beer family today.
In April, The Bruery teased the addition of a lineup of India pale ales under the moniker, Offshoot Beer Co. Releases have been regularly released since then, at the rate of two per month.
The first IPA release in July is Offshoot Hops & Rec, an unfiltered IPA. The hop lineup includes Simcoe, Mosaic, and Cashmere.
Each of these releases are only available for pickup at the brewery in Placentia, California, or shipping within the state. 4-packs are $21.99
Style: Imperial IPA
Hops: Simcoe, Mosaic, Cashmere
Malts: Fawcett Pearl, Oats
Availability: 16oz Cans
Offshoot Beer Cart IPA is one of two IPAs joining Offshoot Beer Co.’s (aka The Bruery’s) hop focused lineup.
In sneaky fashion, The Bruery launched what most thought was an April’s Fool’s Joke – Offshoot Beer Co. As it turns out, they weren’t joking. The Bruery has said for years they were not going to make an IPA. Never say never.
The first two releases were Fashionably Late IPA, and Better Late Than Never. The names were definitely on point.
May brings Offshoot Beer Cart IPA, described as a hazy, juicy India pale ale featuring African Queen, Simcoe, and El Dorado hops and a touch of naked oats.
Those on Offshoot Beer Co.’s email least can purchase up to one 6-pack, for pick up at The Bruery’s fulfillment center.
Hops: African Queen, El Dorado, Simcoe.
Malts: 2 Row, Vienna, Wheat, Golden Naked Oats
Availability: 16oz Cans. Limited
Offshoot Beer Horse IPA, is the fourth release from the hoppy, IPA extension of The Bruery.
RELATED: The Bruery Launches Offshoot Beer Co.
April saw the launch of the brand, as well as the first two releases, Fashionably Late IPA, and Better Late Than Never IPA. Offshoot is releasing these cans at the rate of two offerings per month, sold only at the brewery.
For May, Offshoot Beer Co. is putting the “Horse” before the “Cart”, or vice versa. If you aren’t getting what we’re saying – May’s IPAs are Cart IPA and Horse IPA. The order just depends on how drink them?
Offshoot Beer Horse IPA is actually juicy, hazy imperial IPA (the first imperial in the lineup), brewed with Citra, Huell Melon and Simcoe hops.
The only way to get any of Offshoot’s lineup is to be on their exclusive mailing list, buy online, and have the beer picked up within 7 seven days at the brewery (or shipped within California).
Style: Imperial IPA
Hops: Citra, Huell Melon, Simcoe
Malts: 2 Row, Pilsner, Rolled Oats
Availability: 16oz Cans, Limtied
PIC: Beer Street Journal
California based The Bruery is finally doing something they said they’d never do. Releasing India pale ales. So as not to be called liars, they are doing it in their own unique way – under their own label Offshoot Beer Co. Among the first – Offshoot Beer Fashionably Late IPA.
Considering the India pale ale style continues to reign across craft beer, and The Bruery has basically avoided making them like the plague, the name ‘Fashionably Late IPA‘ is fitting. Since hazy, juicy “New England Style” IPAs are hot right now, that’s exactly where Offshoot Beer Co. is starting their journey.
Offshoot Beer Fashionably Late IPA is a hazy, juice bomb, featuring juicy hops like Citra, El Dorado, and Mandarina Bavaria.
They killed it with this one. It pours like orange juice, and smells like tangerines and oranges. The flavor follows suit. The beer is very juicy, slightly bitter, and very bright. “Late” just begs for you to drink it in the sun. The Bruery/Offshoot Beer Co. really did wait for the prefect time to release an IPA. Sure, dropping a hoppy can would have made a splash. But waiting nearly a decade to do it and popping out a hip new “New England Style” IPA? Absolute fire.
Don’t look for distribution for this or any of the Offshoot lineup anytime time soon. This new hoppy lineup will be made available to those that have signed up on the brewery’s interest list for pickup at the brewery only. The Bruery tells Beer Street Journal that there might be a time that California will see some distribution, but for now, the brewery’s receiving dock in Placentia, California is the only place you’ll get them.
Fashionably Late IPA will be one of the first canned releases in late April, 2017.
Hops: Citra, El Dorado, Mandarina Bavaria
Malts: 2 Row, Pale Wheat, Rolled Oats
Availability: 16oz Cans. Brewery only.
Debut: Late April, 2017
PIC: Beer Street Journal
April Fool’s Day 2017 has come and gone, and The Bruery’s “joke” has turned out to be not a joke at all. Offshoot Beer Co. is a very real thing.
Patrick Rue has said for years that The Bruery will never release an IPA. Technically he will always be right. The closest they’ve ever come is Humulus Lager, which is hopped like an IPA, but uses an lager yeast. Sneaky, sneaky. When Rue started The Bruery in 2008, the India pale ale scene was already crowded. He never saw the point in going down that route.
Nearly a decade later, the IPA still dominates craft brewing. Plus, the talented team at The Bruery most certainly has had an itch to go hoppy. Even if it is the time to release the venerable India pale ale, no amount of hops will make it fit The Bruery or Bruery Terreux’s branding.
Joel Kennedy, marketing manager for The Bruery tells Beer Street Journal that the big ideas around there usually come from Patrick Rue. Any IPA that was going to come from his team would have be from a different brand. Offshoot Beer Co. was born.
It wasn’t until the 2nd of April that fans of The Bruery started to realize this was no joke at all.
Offshoot Beer Co. is the third brand approach by the California based brewery and will specialize in IPAs. Initial releases like Perjury, Delayed Gratification, and Out of Context all got their start on the brewery’s 3 barrel experimental brewhouse, headed up by Andrew Bell.
Hazy IPAs, aka “New England Style IPAs” are hot right now, and that’s exactly where Offshoot Beer Co. begins their hoppy journey. “Fashionably Late,” and “Better Late Than Never,” each sport an 80’s theme and embody everything the haze fans crave. Those in 16 ounce cans, a first for The Bruery, thanks to mobile canning.
Offshoot Beer Co. shows off the the whimsical, playful side of The Bruery. If you can’t already tell, the names are poking fun at themselves from the get-go. Each month expect two new cans to surface. New styles, new names, even new themes. For now, you have to sign up on the interest list in order to get your hands on these cans, and even then, limited to pick up at the brewery (At least for the foreseeable future).
The Bruery and Brewery Terreux have always carried an air of class and sophistication. With Offshoot Beer Co., the weird (and hoppy) side of The Bruery we always knew was there is about to show, and starting this month – you’ll finally get to taste it.