New Holland Hoptronix is hitting shelves nationwide. Let’s get retro, shall we?
Michigan based New Holland Brewing has a small obsession with hops, as evidenced by the Mad Hatter Series. Those down-the-rabbit-hole line of IPAs are unique and fantastic, but this new imperial IPA just didn’t fit the lineup. This one pushes the boundaries a bit. Just like Atari did when the game system debuted.
Test batches of New Holland Hoptronix were very well received, prompting the brewery to make it year-round in 2017. The imperial iPA is brewed with Mosaic hops that make this beer citrus forward.
“We brought our hop game to the next level using huge amounts of Mosaic hops to tickle the tongue with bitter flavors and then delight the drinker with a clean, balanced finish. This beer will surprise you and leave you wanting more.” – Joel Petersen, New Holland VP of Marketing
You’ll find New Holland Hoptronix trickling into stores and bars across the brewery’s footprint this month.
Style: Imperial IPA
Availability: 12oz Bottles, Draft.
Debut: November, 2016
New Holland Dragon’s Milk Reserve Vanilla Chai returns to shelves once again in October, 2016. Part of the Dragon’s Milk Reserve Series.
The Michigan based brewery started releasing variants of their wildly popular year-round imperial stout in 2015. Editions include Raspberries, Chocolate & Coffee, & Toasted Chilies. One of the best they’ve ever done? New Holland Dragon’s Milk Reserve Vanilla Chai.
Chai is the imperial stout aged in bourbon barrels for three months, with vanilla chai spice. We throw the term “boozy dessert” around frequently here. You will find it in this variant of Dragon’s Milk. The beer is layered in creamy chocolate, with vanilla from both the bourbon and vanilla chai. Clay Cooper, the brewery’s national sales director, mentions mixing with New Holland Ichabod Pumpkin Ale, saying: “It’s pretty damn delish.”
New Holland Dragon’s Milk Reserve Vanilla Chai can be found again in 12 ounce bottles starting in October, 2016.
Availability: 12oz Bottles, Draft. Seasonal release
Latest Return: October 2016
11% ABV, 31 IBUs
Image: Beer Street Journal
New Holland Brewing (Holland, MI) has announced the addition of Alabama to their distribution network.
The brewery has signed a deal with Birmingham based Supreme Beverage in order to handle distribution.
“There is a strong an vibrant craft scene in Alabama and we’re excited to share our products with the passionate and dedicated people there,” stated Brett VanderKamp, President & Founder.
The brewery will launch Mad Hatter IPA, Dragon’s Milk (Bourbon Barrel-aged Stout) to start. More brands will follow in 2016.
Recently, New Holland announced new Dragon’s Milk variant with Raspberry & Lemon for the summer.
New Holland Dragon’s Milk Reserve Raspberry Lemon is a new spin on the brewery’s year-round barrel-aged stout.
If you are a bourbon barrel stout fan, you better at least know this base beer. One of the best known beers in New Holland’s lineup is Dragon’s Milk, an imperial stout aged in bourbon barrels from their own distillery.
A little while back, the brewery started releasing some fun variants on the barreled favorite. This summer is New Holland Dragon’s Milk Reserve Raspberry Lemon. How do you make a strong dark beer a little more summery? Michigan raspberries and lemon zest of course.
“Our brewers surprised us with this one and we were amazed how well the flavors and aromas came together to work with Dragon’s Milk. The raspberries bring a depth to Dragon’s Milk that we love and the lemon zest kicks up the fruit aromas and provides a unique, bright, and exciting experience. Our brewers nailed it.” – Brett VanderKamp, President
New Holland Dragon’s Milk Reserve Raspberry Lemon debuts on June 25th at the brewery, and across the brewery’s markets in July.
Expect a new variant in October.
New Holland Dragon’s Milk debuted in 2001. Today, the beer ages and resides in more than 3,500 oak barrels at the brewery.
New Holland Tasmanian Hatter
New Holland Mischievous is set to join the the Holland, Michigan based brewery’s lineup in 2015. The new American wild ale relies 100% on brettanomyces fermentation for it’s flavor profile.
Mischievous presents flavors derived from its 100% brettanomyces fermentation. This wild yeast contributes earthiness, spice, mineral-character and slight tartness. An adventure into rustic sophistication, Mischievous will provide intrigue and surprise.
New Holland Mischievous will be available in 22oz bottles.
Style: American Wild Ale
Availability: 22oz Bottles.
The New Holland Mad Hatter IPA recipe is being overhauled by the brewery. The brewery launched the offering in 1998, spawning a full line “Hatter” releases in the following years.
The reimagined version of New Holland Mad Hatter IPA features Michigan-grown Cascade and Citra hops alongside the Centennial hops that have been apart of the recipe since the beginning.
…An adjusted grain bill that increases the alcohol by volume (ABV) to approximately 7%. A freshly engineered hop gun and assertive dry hopping create bold and bright aromatics. Mad Hatter fans will spot the fresh Mad Hatter, as it also includes a creative update to its packaging with a new label and six pack.
The fresh version of New Holland Mad Hatter IPA will kick off with a release party at the Pub on 8th on Friday, April 24. All New Holland markets will receive the updated recipe shortly after.
Style: American IPA
Availability: 12oz Bottles, Draft. Year-round offering.