A new Guinness offering has arrived stateside. Generous Ale is a 5.6% ABV holiday ale that uses the distinct roast malt flavor of Guinness, in a more traditional style English Ale.
The only way to get this new offering is to purchase the Winter Selection Seasonal Pack. Each pack contains 3 bottles each of Guinness Black Lager, Guinness Draught and Guinness Foreign Extra Stout and of course, Generous Ale.
Availability: 12 oz bottles, Mix pack only
Pic: Wine & Cheese Place
Diageo, owners of Guinness, gave the world a sneak peek of a new video advertising campaign featuring a little white cloud. It’s a mini film, meant to inspire. (Perhaps with a glass of Guinness?)
As the film progresses, the cloud engages with people, places and objects below, seeing itself reflected in mirrored skyscraper, darkening as it approaches the scene of a fierce industrial fire before the dramatic climax. The cloud then gently drifts back, ocean-bound, and gradually mergesinto a swirling pint of Guinness, before resolving with the new endline Guinness. Made of More.
The video ads will run in the United Kingdom. [PressRelease]
Diageo, owner of GUINNESS®, today announces details of a new multimedia advertising campaign that will run in both Great Britain and Ireland. The new creative campaign reinforces the brand positioning – â€žMade of Moreâ€Ÿ – and features a TV advert entitled â€žCloudâ€Ÿ, to be exclusively previewed on the UK and Irish Guinness Facebook page on 1st October at 12 noon and then on TV, digital and in cinema from 4th October.
Created by AMV BBDO, the campaign celebrates the attitude shared by the brand and its drinkers — getting more out of life by putting more in. The creative, also features print and digital.
â€žCloudâ€Ÿ, the first film, directed by award-winning Peter Thwaites from Gorgeous, was shot on location in South Africa in both Johannesburg and along the Durban coastline. It follows the extraordinary journey of a rather unusual cloud, a metaphor to show the amazing things that can happen when we challenge ourselves to make the most of who we are. The film, which will have 90”, 60” and 30” versions, shows a lone cloud breaking away from a cloudy mass, slowing down, no longer blown along by the elements. The cloud chooses its own path, and floats in from the ocean to explore the city below, no longer a simple cloud but something â€žmade of moreâ€Ÿ.
As the film progresses, the cloud engages with people, places and objects below, seeing itself reflected in mirrored skyscraper, darkening as it approaches the scene of a fierce industrial fire before the dramatic climax. The cloud then gently drifts back, ocean-bound, and gradually merges into a swirling pint of Guinness, before resolving with the new endline Guinness. Made of More.
The campaign will also include Out of Home creative further developing the â€žMade of Moreâ€Ÿ positioning. Using four extraordinary visuals shot by renowned photographer Nadav Kandar on location at the Olympic National Park, Washington State, they reveal unique creatures which evidently refuse to settle for the ordinary: a woodpecker has sculptured itself an elaborate home, a caterpillar has delicately nibbled out highly detailed scene in a leaf, and a spider has spun an intricate web depicting other insects to tempt its prey. A fourth poster shows a swarm of fireflies that have come together to make the shape of a beautiful chandelier on an overhanging branch.
Nick Britton, GUINNESS Senior Brand Manager, said “We think the new brand creative will resonate with people who are open-minded and alive to opportunity and it will inspire them to never settle for the ordinary. The idea of something being made of more is one that really reflects a shared attitude GUINNESS has with its drinkers who love the distinctive look and taste of GUINNESS and aspire to get the most out of every aspect of their lives. It’s not defined by a single age, class or demographic. GUINNESS has always been synonymous with iconic advertising and this new creative direction for the brand presents great territory to connect with consumers that never settle for the ordinary.”
Executive Creative Director BBDO on Guinness Western Europe, Dave Buchanan, said, “We all have a choice. Many years ago Arthur Guinness chose to transcend the ordinary and produce an extraordinary drink, a drink made of more. Today our cloud bucks the trend. Instead of being blown by the wind it takes its own extraordinary journey; our spider spins an extraordinary web and our woodpecker fashions an extraordinary house. This campaign is about that choice: Do we settle for the way things are or do we take the bold choice to step up and be made of more? Do we settle for an ordinary drink or do we choose one that is made of more?”
To view the exclusive preview of â€žCloudâ€Ÿ visit http://www.facebook.com/Guinnessgb
Enjoy Guinness Sensibly.
The GUINNESS, HARP & Made of More word and associated logos are trademarks.(c) Guinness & Co. 2012
Notes to editors:
Filming was captured over four days including two half day helicopter shoots. Weather conditions were critical as a clear sky and calm conditions were essential to the shoots success.
“The Grand Finale” — Danny Elfman
Director: Peter Thwaites, Gorgeous
Prod Co. Producer: Ciska Faulkner, Gorgeous
AMV Producer: Olly Chapman
Previous work by Peter Thwaites
ï‚· AT&T — â€žBirthdayâ€Ÿ
ï‚· Martini — â€žLuck is an attitudeâ€Ÿ
ï‚· Barclaycard — â€žWaterslideâ€Ÿ
Thwaites won the Directors Guild of America’s prestigious Best Commercial Director prize for 2008.
Executive Creative Director: Dave Buchanan
TV: Alex Grieve and Adrian Rossi
Print: Ant Nelson and Mike Sutherland
TV Producer: Olly Chapman
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JÎµB, Buchananâ€Ÿs, Windsor and Bushmills whiskies, Smirnoff, CÃ®roc and Ketel One vodkas, Captain Morgan, Baileys, Jose Cuervo, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageoâ€Ÿs global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.
Celebrating life, every day, everywhere
Guinness celebrates the holidays? Arthur Guinness looks like he’s ready to party with Guinness Generous Ale.
Guinness Generous Ale celebrates Arthur’s legacy as a brewer of styles with generous flavor and his commitment to the welfare of his employees & the community. Guinness Generous Ale is a full-bodied winter ale, balancing a subtle hop flavor with roasted barley character. Celebrate the spirit of the holidays with this special ale.
Availability: 11.2 oz bottles
This is Big Bang Theory meets beer. Almost literally. If you observe a Guinness that has just been poured, you’ll notice the bubbles actually sinking down the sides, instead of rising like a regular pint. Now – all things being equal, the gas (CO2) that leaves your beer or soda, bubbles up and out of the top because gravity is exerting more force on the the denser liquid around the bubbles.
So why down? Turns out the glass has everything to do with it. The bubbles get trapped on the side, and get pulled down. Pressure forces bubbles up the center, and out. Seems simple enough right?
Well, Irish mathematicians set out to figure out if the glass changes this phenomenon. Bascially, they mathematically modelled the bubbles flow in a pint glass, and what they call – the “anti pint glass.” The bottom of the glass slopes out, or inverted from the traditional pint. [See Graphic]
If you can tell by the little arrows, the bubbles travel downward on the traditional glass, and up on the “anti” pint. Due to higher bubble density at the edges, the central column has less drag force so the bubbles against the wall flow up. There you have it. Guinness bubbles explained by mathematics, and fluid dynamics. Now go, experiment on your own. [CornellUniversity]
The liquid density of Guinness
Guinness has managed to make pouring beer a social. Introducing the new QR Code Glass. Pour the stout into the glass, and the QR code is visible. Use a lighter color beer, and it doesn’t work. The only design flaw? As pointed out by virtually everyone seeing the code – won’t it work for any dark beer?
The glass is hard working. Scan the code with your smart phone and it does everyone from tweets about your pint, updates your Facebook status (hey! I’m drunk again!), checks you into Foursquare, downloads coupons, and launches a special Guinness website. Now if could only get that pretty lady’s phone number at the bar, it could the the best pint of beer ever.
How about a bar underwater? Guinness did it. A London based architecture firm Jump Studios renovated the interior of an old submarine to create an undersea bar. The idea is build around the Guinness branding “Alive Inside.”
The engineering result is obvious. A freaking cool underwater beer bar. The winner(s) that got to party under the sea with Ariel and Sebastian came from 250th celebration of celebration a few years ago. As you can see in the image below, Jump Studios sculpted seating and tables into the space, while maintaining the underwater feel.
The first ever Guinness Deep Sea Bar, which recently plunged the depths of the Baltic sea in the Stockholm Archipelago… The solution was a fluid concept, constructed from GRP (glass reinforced plastic), that captures the feeling of being ‘immersed in a dynamic, flowing experience’.
We worked alongside carpentry and engineering specialist Nicholas Alexander on the construction of the interior, which had to meet stringent marine specifications on matters such as ventilation and fire safety, while also satisfying the operational requirements of the submarine.
The winners were flown to Belgium and then plunged to the bottom of the Baltic Sea.
Below: The pimp interior.
More from the side.