Anheuser-Busch has joined the “apple train” with the addition of Bud Light Apple. A-B InBev’s biggest competition MillerCoors has found great success with the addition of Redd’s Apple Ale. So much so, that the brand extension has added Strawberry, Sweet Tea, and Cranberry editions.
You’ll recall this isn’t the first time that Anheuser-Busch has released a spin on their most popular brand Bud Light. Specifically, the Bud Light “Rita” Series, with Lemon-Ade-Rita, Mang-O-Rita, Lime-A-Rita just to name a few.
The Rita Series was such a popular addition for A-B that it prompted Dos Equis to release Dos-A-Rita.
Anheuser-Busch has launched this new beer, in the state of Georgia only as a limited release. Interestingly, since the first mention of this beer appeared on Beer Street Journal, the brewery agreed to acquisition terms with SABMiller. If that deal goes through, the mega-brewery would own both Redd’s Apple Ale, and Bud Light Apple.
Let’s not forget the Anheuser-Busch marketing team’s strike against peach pumpkin ales, and this summer’s shot at watermelon wheat beers. I guess the Anheuser-Busch market research has proven that people cheer when you bring apples to the party. Just ask MillerCoors.
Update: Just as soon as this post went live, pictures showed up of Best Damn Root Beer out in the wild. Anheuser-Busch/Best Damn Brewing will be rolling out Best Damn Root Beer. Nationally by December.
Back in July, Anheuser-Busch purchased the BestDamn.com, and shortly after, Best Damn Apple Ale became the landing page.
Now there’s this – Best Damn Root Beer . Pabst’s Small Town Brewery’s Not Your Father’s Root Beer is making millions, and it looks like that has caught Anheuser’s attention.
Best Damn Root Beer is a new label registered to Best Damn Beer Co., via Anheuser-Busch, Saint Louis, Missouri. The root beer’s tagline – Ale aged on vanilla beans, 5.5% ABV.
Best Damn Root Beer is available in 12 ounce cans, and draft, thanks to these pictures from a Beer Street Journal reader.
The California Attorney General and the United States Department of Justice are reviewing Anheuser Busch distributor purchases.
Over the past few months, the world’s largest brewery has purchased five distributors in three states. A move, that many craft breweries have said, make it harder for them to sell their products.
The craft breweries and the Department of Justice could have a case, if it can be proven that smaller breweries have lost access to a local market, and the ability to compete, due to the A-B InBev distributor acquisitions.
Additionally, A-B InBev attempting to purchase SABMiller, the world’s second largest brewery, more than $100 billon dollars.
Bud Light 49ers 1981 Champions
Budweiser and legendary metal band Metallica have teamed up to create limited edition Metallica cans. The special release commemorates shows they are playing in Quebec this month, as well as opening a new venue, Centre Videotron.
Labatt is handing the brewing process. Less that 100,000 cases are earmarked for Quebec and Canada only.
“Budweiser has partnered with legendary rock band Metallica to channel the brute force of this historic show and be inspired by its vibrations, its energy and its decibels to create a beer in the image of the power of rock.”
A 48-foot Metallica branded tanker was driven to a recent Metallica show, according to the Quebec City venue, where it was serenaded by the band, and was driven back to Labatt to be canned.
The 12 once cans will come in 15 and 24 packs, and go on sale at the end of the month.
No United States release for the Metallica branded cans.
Interestingly, band co-founder James Hetfield is “reborn” straight-edge.
Bud Light TomorrowWorld Cans
Dick Cantwell, a co-founder of Elysian Brewing Company has resigned from Anheuser-Busch.
In January of this year, Elysian Brewing was acquired by Anheuser-Busch. In the weeks after the purchase, Cantwell said that the outcome of the talks, and acquisition, was not the outcome he had hoped for. This discord between his partners and Cantwell as these events have unfolded have made it so the working relationship has to be cut, a source close to the brewery tells Beer Street Journal.
One thing that is important to note, and this might set the tone for Cantwell’s future endeavors – is that he has mentioned numerous times after the purchase, that “I am a craft brewer.” That might say all you need to know with this bit of news.
The brewery (now under A-B control) did not offer a statement to Beer Street Journal.