Anheuser-Busch rattled the cages of every craft beer drinker when they debuted their Super Bowl commercial earlier this year. You’ll recall the “proud to be macro” flashing on the screen, followed by their “let them sip their pumpkin peach ales. Within seconds, we figured out that Anheuser-Busch actually owns a pumpkin peach ale, after purchasing Elysian Brewing.
That leads us to Bell’s Pumpkin Peach Ale. Artwork has surfaced for a 12oz offering.
Update 4/22: Bell’s Brewery has told Beer Street Journal that only 48 bottles of this offering will be available, as the brewery only did a 5 gallon batch. The bottles will go on sale any day now in the brewery’s Eccentric Cafe in Kalamazoo, Michigan. $20 a bottle, with all proceeds going to the Kalamazoo River Trail Association.
“It was only a matter of time before someone released one.” Does Griffin Claw’s not count?
http://www.mlive.com/entertainment/detroit/index.ssf/2015/03/metro_detroit_microbrewery_tak.html
No they don’t. Lol
There have already been half a dozen of these starting as soon as a couple weeks after the ad ran. I have a funny feeling the market will be over ran with them this fall. Some will be amazing and thoughtfully done others will be horrid overspiced water concoctions brewed with artificial flavors made simply to join the band wagon. This has been an unfortunate trend over the last few years since pumpkins first started becoming hugely popular in the fall. You have Avery, and Cigar City on top and well Mill Stream and Shocktop making stuff not even worthy of a drain pour.
I’m still hoping for Bourbon County Pumpkin Peach