Texas will have a beer brewed just for The Lonestar State starting this week. Bell’s Am I Right or Amarillo will help the brewery launch their 31st state of distribution.
This beer marks the first time Bell’s Brewery has ever brewed a beer specifically for a market launch. As the name suggests, the India pale ale is brewed with 100% Amarillo hops.
“I have been telling people for quite some time, that if we ever head to Texas, this beer would be a part of it,” – Larry Bell, Bell’s President and Founder
The brewery has signed more than 14 distribution contracts in order to launch the Texas market. The brewery is currently filling sales positions for the state as well.
Bell’s Am I Right or Amarillo is a 12 ounce bottle and draft release.
Availability: 12oz Bottles, Draft.
Debut: March, 2017